Suzanne La Forgia Email and Phone Number
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I work with smart people at brands and media agencies to create successful campaigns that drive positive business results with #digitaladvertising #programmatic #dooh media.Over the span of 25+ years and 10 companies— with the help of dozens of teammates— I have helped hundreds of advertisers unlock the power of the audiences I have represented. I thrive at startups, rebrands and emerging/high growth media companies. I was on the ad sales launch team for HGTV before anyone knew what it was to become and now, I’m connecting brands to millions of active, upscale shoppers with digital screens on EV charging stations. From TV to EV.I’ve won a few industry awards, and more importantly, I've helped many others get awards. One of my favorite collabs was as President of AAF Dallas. In '17 we launched the AAF Dallas Shining Stars program celebrating the most accomplished women in advertising — 120 amazing women hold that honor to date. (The backstory to that is pretty funny. I’d share it here, but this is already too long. Feel free to message me for details.)My career and life have brought me from ATL > NYC > Texas, where I was most recently in the "Path of Totality" for the 2024 eclipse. Every May I scramble to throw a great birthday party for my son in June who will be 10 this year. He is my joy and I’m so proud to say, a fantastic joke teller.I am currently an employee of Volta, a member of the Shell Group, but I am not speaking on behalf of Shell. The views expressed here are my own and do not necessarily reflect those of Shell.
Grocery Tv
View- Website:
- grocerytv.com
- Employees:
- 62
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Senior Director, Media SalesGrocery TvTexas, United States
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Director National And Mid-Market SalesVolta Media, A Shell BrandTexas, United States -
Director Media SalesVolta Media, A Shell Brand Jun 2024 - PresentHouston, Texas, Us -
National Ad Sales DirectorVolta Media, A Shell Brand Aug 2023 - Jun 2024Houston, Texas, UsVolta, a member of the Shell Group, is an industry-leading electric vehicle "EV" charging and media company. Volta's unique network of charging stations powers vehicles and drives commerce, delivering value today while building the EV infrastructure of tomorrow. Volta offers benefits to site partners, cities, brands, and consumers by installing charging stations that feature large-format digital advertising screens located steps away from the entrances of popular commercial locations. Retailers can increase shoppers’ spending, advertisers can precisely target audiences, and EV drivers can charge their vehicles seamlessly as they go about their daily routines. Volta's extensive network leverages its proprietary PredictEV® platform, which uses behavioral science and machine learning technology to help commercial property owners and cities plan EV infrastructure intelligently, efficiently, and equitably.To see case studies; https://www.voltacharging.com/advertisers#case-studies
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Svp, Advertising SalesCaptivate, Llc Jan 2020 - Aug 2023New York, New York, UsCaptivate: Premium Digital Video in Captive Environments: Class A Offices, and Luxury Residential Highrises Across North AmericaWe amplify advertisers' multi-channel marketing investments by connecting them with 6.5 million high value decisions makers where they work and live.Lead national and regional sales and strategy for the West/Central regions. Collaborate with executive management on increasing our awareness and reputation with advertisers and their agency partners. Develop and execute new tools and solutions that position Captivate for double digit growth. -
Senior Vice President, Advertising SalesCaptivate, Llc Aug 2015 - Jan 2020New York, New York, Us
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Immediate Past GovernorAaf District 10 Jul 2021 - Jun 2022Texas, Oklahoma, Arkansas, Nw Louisiana, Us -
GovernorAaf District 10 Jul 2020 - Jun 2021Texas, Oklahoma, Arkansas, Nw Louisiana, Us
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1St Lt. GovernorAaf District 10 Jul 2019 - Jun 2020Texas, Oklahoma, Arkansas, Nw Louisiana, UsThe Tenth District of the American Advertising Federation (www.aaf.org) includes Arkansas, Louisiana, Oklahoma and Texas. We support our 20+ local AAF clubs, their leaders and members, representing their needs up through the national AAF office in Washington, DC.
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Immediate Past President | Interim TreasurerAaf Dallas Jul 2018 - Jun 2019Dallas, Texas, Us -
PresidentAaf Dallas Jul 2017 - Jun 2018Dallas, Texas, Us
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Progams Committee Co-Chair, Board Member; First Vice PresidentAaf Dallas Jul 2016 - Jun 2017Dallas, Texas, UsThe American Advertising Federation (AAF) is the Unifying Voice for Advertising. The AAF’s 40,000 national members share a commitment to make advertising a positive force in America’s economy and culture. We are advocates for the rights of advertisers and we educate policy makers, the news media and the general public on the value that advertising brings to the well-being of the nation.AAF Dallas is the oldest civic organization in Dallas and the only association that represents all facets of the advertising industry. Our mission is to:Provide thought leadership by discussing the latest trends in technology, creativity and marketingProtect and promote advertising within all levels of governmentHonor advertising excellenceSupport and grow future industry leaders via our educational FoundationPromote diversity and inclusion in advertisingAAF Dallas membership is comprised of more than 1000+ career-minded professionals interested in supporting the Dallas advertising community with industry knowledge and influential relationships. Our membership is employed primarily in the advertising and marketing industry in Dallas and includes CEOs, business owners, VPs, directors, managers, creative directors, account managers, media directors, agency professionals, production professionals educators, and media sales (publishing, broadcast, radio, online).
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Vice President, Advertising SalesD Media Partners Sep 2014 - Aug 2015Dallas, Texas, UsDallas, Texas’s dominant media brand delivering upscale audiences through digital, mobile, print, and events.Led 19 person sales and client services team. Developed and implemented go-to-market strategy for underperforming categories: automotive and telecom. Created digital & mobile growth strategies for traditional print publisher. -
Senior Vice President, SalesBrand Connections Apr 2013 - Sep 2014New York, New York, UsAn independent global media and marketing company that develops custom multi-channel marketing solutions for major consumer brands across out-of-home, digital, mobile, social, promotion, sponsorship, experiential, CRM and retail activation channels.Led the Central and Southeast teams. Serve as vertical leader for media properties. Developed and implemented new go-to-market strategy for OOH media assets. Led development team on new initiatives connecting traditional OOH media to social & mobile. -
Senior Vice President, Advertising SalesScreenvision Jul 2011 - Jan 2013New York, New York, UsDeveloped and implemented a national and regional sales strategy, rooted in solving advertiser’s objectives with the power of cinema advertising. Led 33-person Sales, Pricing/Planning and Research teams to implement strategy. -
Executive Vice President, Advertising SalesRmg Networks Jul 2010 - Jul 2011Addison, Texas, UsDeveloped and implemented National Key Account sales strategy, focusing on top 100 advertisers in ten categories. Led 14-person national sales team to record company sales growth. Managed Ad Sales Marketing, Research & Planning divisions. Responsible for driving new business and growing existing accounts. -
PresidentDpaa Feb 2008 - Jul 2010New York, Ny, UsChief liaison to advertising, marketing and research leaders. Chair and lead Agency Advisory Board, an elite group of 35 executive decision makers from major media and advertising agencies. Establish industry wide best practices and research goals. Set strategies for growth. Execute business-to-business marketing communications, PR and advertising campaigns. Hire and manage senior staff. P&L responsibility.- Raised awareness of digital place-based media industry 100% in Year One- Increased positive perception 67% among advertising decision makers in Year Two- Led successful rebranding of organization in Year Three- Developed, published and advanced industry wide audience metrics guidelines in collaboration with member organizations- Orchestrated two multi-network national advertising campaigns with research studies that proved efficacy of digital place-based media- Sold through enhancements to nationally syndicated consumer research studies to elevate digital place-based media among advertisers and agencies - Generated over $1M in annual revenue through memberships, event sponsorships, events and affiliate programs -
President, Advertising SalesThe Hotel Networks Feb 2004 - Feb 2008UsLed successful rebranding campaign to advertising community. Hired and led a 12-person national ad sales and marketing team. Designed internal pricing and planning system to maximize ad revenue. Led development of custom EDI tool to eliminate sales operational friction. Increased national sales revenue from $1.4 million to nearly $10 million in 36 months. Optimized sales operations to improve average contract size by over 100%. Grew new business in auto, pharmaceutical, retail, insurance, technology, financial, entertainment, and travel verticals. -
Account Executive, Advertising SalesHallmark Channel Mar 2002 - Feb 2004Studio City, California, UsHired to generate new business and existing account share growth for newly re-branded cable network. Negotiated and closed multi-million dollar advertising contracts with top agencies and their individual clients. Developed national ad sales upfront and scatter presentations with marketing and research departments. Added sixteen new advertisers in first year for over $10MM. Grew existing client investment over 100% year-to-year. -
Account Executive, Sponsorship SalesOxygen Media Nov 1999 - Apr 2002New York, Ny, UsSuccessful member of senior sales team of first converged media platform (TV + Online). Created and managed successful sales strategies for cable television and online advertising contracts. Closed over $20MM in first 18 months. Added 15 new advertisers in second year. -
Account Executive, Advertising SalesHgtv Jan 1996 - Nov 1999Successful member of sales team for new cable television channel launch. Improved national sales planning and negotiating templates to maximize advertising sales operations. Grew new business in every vertical and territory. Fastest promoted sales executive throughout tenure based on results.
Suzanne La Forgia Skills
Suzanne La Forgia Education Details
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The University Of GeorgiaJournalism Major - Business Concentration -
Joseph Wheeler High School
Frequently Asked Questions about Suzanne La Forgia
What company does Suzanne La Forgia work for?
Suzanne La Forgia works for Grocery Tv
What is Suzanne La Forgia's role at the current company?
Suzanne La Forgia's current role is Senior Director, Media Sales.
What is Suzanne La Forgia's email address?
Suzanne La Forgia's email address is sl****@****ate.com
What is Suzanne La Forgia's direct phone number?
Suzanne La Forgia's direct phone number is +164643*****
What schools did Suzanne La Forgia attend?
Suzanne La Forgia attended The University Of Georgia, Joseph Wheeler High School.
What skills is Suzanne La Forgia known for?
Suzanne La Forgia has skills like Digital Marketing, Advertising, Advertising Sales, Integrated Marketing, Marketing, Sales, Online Advertising, Digital Media, Competitive Analysis, Social Media Marketing, Start Ups, Sponsorship.
Who are Suzanne La Forgia's colleagues?
Suzanne La Forgia's colleagues are Indigo Giles, Michael Curry, Christina Bova, Antone Raposa, Laura Adams, Maylin Centeno, Oscar Monteroso.
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