Suzanne Linthorst Email & Phone Number

Almere, Fl, Nl

Rotterdam, Zuid-Holland, Nederland

• Deliver key revenue targets.• Develop, and maintain, effective and strategic relationships with key retail and on trade customers and influence the positioning of the brands that belong to Bacardi Netherlands.• Deliver impact from channel and shopper marketing programs agreed in the Country Integrated Activity Plan (IAP) specific to key customers.• Identify opportunities and guide the development and execution of strategies to maximize Bacardi's performance in key customers in The… Show more • Deliver key revenue targets.• Develop, and maintain, effective and strategic relationships with key retail and on trade customers and influence the positioning of the brands that belong to Bacardi Netherlands.• Deliver impact from channel and shopper marketing programs agreed in the Country Integrated Activity Plan (IAP) specific to key customers.• Identify opportunities and guide the development and execution of strategies to maximize Bacardi's performance in key customers in The Netherlands. Show less

Amsterdam En Omgeving, Nederland

• Responsible for setting up a new partnership model moving from cash to solutions• Responsible for setting up the team in an advanced and international matrix structure• In depth research and maintaining relationships with on trade owners• Rolling out the long- and short-term strategy• Initiator of customer faced mobile application, steering the tech team• Stakeholder management and inspiring commercial directors per cluster/country• Agency management & briefing… Show more • Responsible for setting up a new partnership model moving from cash to solutions• Responsible for setting up the team in an advanced and international matrix structure• In depth research and maintaining relationships with on trade owners• Rolling out the long- and short-term strategy• Initiator of customer faced mobile application, steering the tech team• Stakeholder management and inspiring commercial directors per cluster/country• Agency management & briefing responsibility• Guiding the procurement team on selected solutions and international partners • Guiding the financial team on new business model• Guiding the legal team on innovative ways of working• Part of Global tech inspiration committee. Show less

Benelux

Key accountabilities and responsibilities• Responsible for Executing the local IAP• Consult key local stakeholders on brand/category level plans & activities• Localize BTL activation toolkits and produce materials and services incl POSM• Assists European Channel Marketing • Manager in the development of toolkits• Maintain channel activity grids and local activity comms (incl Bar Talk input)• BTL agency management & briefing responsibility• Member of local… Show more Key accountabilities and responsibilities• Responsible for Executing the local IAP• Consult key local stakeholders on brand/category level plans & activities• Localize BTL activation toolkits and produce materials and services incl POSM• Assists European Channel Marketing • Manager in the development of toolkits• Maintain channel activity grids and local activity comms (incl Bar Talk input)• BTL agency management & briefing responsibility• Member of local cycle planning team• Management & selection of local POS• Localize commercial sell in propositions Show less

Benelux

Responsible for the whisky brands Dewar's, William Lawson's, Aberfeldy, Craigellachie, Aultmore, The Deveron & Royal Brackla in the Benelux. Specifically, all the below the line development and execution of game changing brand activities across the on & the off trade. Secondly, part of the brand management team for John Dewar & Sons Emporium in above the line activities.

Utrecht Area, Netherlands

Strengthening the brands of Bacardi Netherlands, including Bacardi, Martini, Eristoff, Bombay Sapphire, Grey Goose and Dewar's at selected outlets in the region Utrecht.

Amsterdam Area, Netherlands

How should Amsterdam RAI communicate Corporate Social Responsibility to their visitors of consumer events? This question was answered in the thesis by doing a quantitative and benchmark research.Won the Nyenrode Marketing thesis Award.Grade 7.5

Atp Event Experts

During my internship I developed myself in marketing and sales. I worked on different projects and made proposals for both business as well as private clients of ATPI. My major projects were for the 2012 UEFA European Football Championship, the BVI regatta and the St. Maarten Heineken Regatta. Besides the working experience I got, I also wrote a strategic marketing report as my thesis with the main question: ‘How to get more boats to the St. Maarten Heineken Regatta within the vision of… Show more During my internship I developed myself in marketing and sales. I worked on different projects and made proposals for both business as well as private clients of ATPI. My major projects were for the 2012 UEFA European Football Championship, the BVI regatta and the St. Maarten Heineken Regatta. Besides the working experience I got, I also wrote a strategic marketing report as my thesis with the main question: ‘How to get more boats to the St. Maarten Heineken Regatta within the vision of ATPI?’Grade: 8,5 Show less

Heineken St. Maarten

During the 8 months internship at International Liquors and Tobacco I was responsible for the Amstel Bright brand as being its ambassador and for the Heineken promo team. Besides that I was part of Team Heineken, which were responsible for all the marketing and sales on the Island and for organizing the 31st St. Maarten Heineken Regatta.Grade: 8

Workum

Together with the owner I started a curriculum for the Catamaran, which included a 1 and 2 day program where you could learn how to sail in a short period of time.

Hemelum

Training students in summer camps.

Master Of Science In Management(Ms), Marketing

Activities and Societies: (First female) Chairman of the CVV (Nyenrode Part-time student introduction board), Vice-Chairman.

Bachelor Of Applied Science (Basc), Facility Management, Minor In Eventmanagement

Activities and Societies: Founder, organizer and executer of Wolff Drive-In Cinema During my BASc I followed the VWO-track, were the first.

Education record

Atheneum-Plus