Sales & Marketing Coordinator
Newport Beach, California, Us
• Managing a $19 M marketing budget; assisting with annual and monthly budget reviews and planning, analyzing expenditure, invoice approval and coding, devising and distributing sales and marketing reports• Acting as a key interface for the group, working closely with 2 advertising agencies on all aspects of marketing, advertising and public relations• Taking a leading role in the coordination of media placement of newspaper, magazine, internet, radio, and TV advertising• Making a significant contribution to the design and production of all marketing related campaigns and materials, ensuring relevance and accuracy of advertorial, press releases, and Ads• Executing ongoing website audits and updates to ensure proper functionality, accurate information and updated in a timely manner as needed• Planning and coordinating events including grand openings, consumer, sales training and Broker event, creating and distributing flyers for sales centers, producing and distributing weekly price sheets• Establishing and building mutually beneficial vendor relationships and negotiating vendor contracts• Serving on the board of directors for the Sales & Marketing Council of the Home Builders Association of Northern California in 2009 and 2010• Managing key projects from inception to completion including the redevelopment of the Sacramento and Bay Area pages of the William Lyon Homes website