Suzanne Bedell Email and Phone Number
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I am an award-winning, enthusiastic marketing and communications leader with extensive experience in growing brands. I transform strategic vision into motion with data-driven insights, activate growth, and engagement via innovative strategies. I develop and lead many "first-of-its-kind" initiatives to deliver meaningful results related to growth, retention, and engagement across B2B and B2C audiences.As a creative leader and active collaborator, I thrive on breaking down silos to capture organizational synergies. I am an agile, "roll up your sleeves" individual who is comfortable and can thrive within white space.TRANSFORMS STRATEGIC VISION INTO MOTION• Repositioned a clinical analytic brand into a contemporary, empathetic B2B/B2C health and wellness brand - improved growth, competitive differentiation, and recognition with more than 20M people.• Conceptualized, developed and launched a company’s first automated lead generation strategy that resulted in: 4K leads and $5.5M of revenue in the first six months.ACTIVATES GROWTH AND ENGAGEMENT VIA INNOVATIVE STRATEGIES• Rapidly opened up a new sales channel, activated a new buying segment, and launched a new product by reducing timelines by 50%.• Conceptualized, developed, and launched a communications program that received three industry awards and increased employee engagement by 20%.LEADS AND INSPIRES TEAMS• Established and led a cross-functional team to support thought leadership and content marketing strategies. Developed hundreds of content assets and generated millions of impressions.• Managed, and mentored high performing teams across multiple geographies; contributed more than $150M in growth.Specialties: Leadership, Strategy, Integrated Marketing, Digital Marketing, Branding, Communications, Go-to-Market Strategy, Product Marketing, Campaigns, Sales Enablement, Demand Generation, Retention, Account-Based Marketing, Engagement, Segmentation, Market Research, Social Media, SEO, PR, CRM, Marketing Automation, Sales, and Content Management Platforms, Healthcare, Technology
Carecentrix
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Vice President MarketingCarecentrix Sep 2022 - PresentHartford, Connecticut, UsResponsible for all the strategic development and execution of all marketing and communication initiatives to drive revenue and support sales. Drive the strategic development of marketing plans, company and product positioning, and sales enablement.
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Vice President MarketingDariohealth Corp. Aug 2020 - Sep 2022New York, New York, UsResponsible for developing and implementing the strategic marketing and member activation plans working closely with the executive, commercial and product teams to position the company in the digital health ecosystem, help attract and retain investors, assist in increasing B2B sales, and enroll members in programs. Responsibilities span the full stack of marketing, brand, publicrelations, communications, product marketing, demand generation, member marketing etc. -
Principal OwnerThe Marketing Agency, Llc Nov 2019 - Jan 2022New York City Metropolitian Area, UsI work with clients to accelerate awareness and growth by providing strategic guidance and direction across the full spectrum of marketing and communications - working closely with them from the planning stage through tactical execution, reporting, and success analysis.I pivot from a strategic thinker and advisor to an agile tactician to create solutions and deliver great work. You can find me leading and collaborating with executive leaders, subject matter experts, and sales to develop product positioning, sales tools, customer-facing materials, segmentation/buyer personas, go-to-market strategies, campaigns, content, and digital presence. -
Head Of MarketingAetna, A Cvs Health Company Nov 2011 - Nov 2019Hartford, Connecticut, UsAs a member of the senior leadership team for a subsidiary business, ActiveHealth Management, I served as the driving force of Marketing to support growth, retention, and engagement objectives within a dynamic environment. Working with key stakeholders, I established a strategic direction and created annual strategies. I enjoyed creating many of the company's "first of its kind" initiatives: a corporate marketing and communications strategy, digital marketing, demand generation and thought leadership programs. I enjoyed leading and motivating teams to deliver on all functions of marketing. My expertise was leveraged for business-to-business and consumer marketing and communications.Key achievements include:- The transformation of a clinical-oriented brand into a consumer-friendly brand that supported new growth opportunities in the health and wellness industry.- The development and implementation of digital marketing thought leadership, and communication programs, which successfully amplified brand awareness, increased demand, strengthened customer retention, and activated consumer engagement.- The creation and growth of a Marketing organization - rapidly built and evolved the vision, team, operating structure, programs, processes, workflows, platforms, and strategy. -
Senior Director, MarketingGartner 2010 - 2011Stamford, Ct, UsI was responsible for creating strategic alliance and affiliate marketing strategies to activate new opportunities for growth, product innovation, and brand expansion. I successfully developed a new account-based marketing program. I led the development of national and global marketing strategies to increase growth, engagement, and retention. -
Senior Director, Marketing ProgramsGartner 2007 - 2010Stamford, Ct, UsI was appointed to accelerate all aspects of demand and retention strategies across a dynamic, fast-paced environment. I led cross-functional teams and programs to expand global planning, multi-channel demand generation, and retention strategies to achieve growth and retention goals. These efforts improved sales enablement, content marketing strategy, and advanced the data analytics and reporting models.
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Senior Director Of MarketingGartner 2004 - 2007Stamford, Ct, UsI led and motivated a team of direct and indirect reports to develop global awareness, demand generation, communication, and product marketing programs. I was responsible for creating the first structured, automated, multi-channel, measurable, and global B2B lead generation/nurture strategy. I developed product launch strategies to activate and convert C-suite buyers. In addition, I was responsible for market research, brand, messaging, content development, digital promotion, communications, and analytics.
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Marketing DirectorGartner 2000 - 2004Stamford, Ct, UsI led the development of new integrated marketing and demand generation strategies and programs to support revenue, retention, and engagement goals. I architected and launched a proprietary digital marketing and lead generation platform. I managed tight deadlines, a team of direct reports, collaborated with cross-functional teams and external agencies.
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Additional PositionsGartner 1995 - 2000Stamford, Ct, UsHeld positions focused on program strategy, design and execution. Areas of focus included demand generation, prospect cultivation, client retention, engagement, event marketing, advertising, strategic alliances, promotion, content development, communications, marketing technologies and automation, sales enablement and operations. Additional Roles:Manager, Marketing, Marketing ProgramsMarket Development Manager, Digital ServicesSpecialist, Digital Services Coordinator, Marketing
Suzanne Bedell Skills
Suzanne Bedell Education Details
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Fairfield UniversityMarketing -
Mit Sloan School Of ManagementDigital Marketing Analytics - Executive Program
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General Assembly
Frequently Asked Questions about Suzanne Bedell
What company does Suzanne Bedell work for?
Suzanne Bedell works for Carecentrix
What is Suzanne Bedell's role at the current company?
Suzanne Bedell's current role is Growth Leader | Digital Marketing | Demand Generation | Brand Management | Product Marketing | Communications | Storytelling | Integrated Marketing | Sales Enablement | Content Strategy | Thought Leadership.
What is Suzanne Bedell's email address?
Suzanne Bedell's email address is su****@****rix.com
What is Suzanne Bedell's direct phone number?
Suzanne Bedell's direct phone number is +186027*****
What schools did Suzanne Bedell attend?
Suzanne Bedell attended Fairfield University, Mit Sloan School Of Management, General Assembly.
What skills is Suzanne Bedell known for?
Suzanne Bedell has skills like B2b Marketing, Marketing Communications, Analytics, Product Marketing, Strategy, Market Research, Demand Generation, Lead Generation, Marketing Strategy, Integrated Marketing, Competitive Analysis, Direct Marketing.
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