I am an award-winning, enthusiastic marketing and communications leader with extensive experience in growing brands. I transform strategic vision into motion with data-driven insights, activate growth, and engagement via innovative strategies. I develop and lead many "first-of-its-kind" initiatives to deliver meaningful results related to growth, retention, and engagement across B2B and B2C audiences.As a creative leader and active collaborator, I thrive on breaking down silos to capture organizational synergies. I am an agile, "roll up your sleeves" individual who is comfortable and can thrive within white space.TRANSFORMS STRATEGIC VISION INTO MOTION• Repositioned a clinical analytic brand into a contemporary, empathetic B2B/B2C health and wellness brand - improved growth, competitive differentiation, and recognition with more than 20M people.• Conceptualized, developed and launched a company’s first automated lead generation strategy that resulted in: 4K leads and $5.5M of revenue in the first six months.ACTIVATES GROWTH AND ENGAGEMENT VIA INNOVATIVE STRATEGIES• Rapidly opened up a new sales channel, activated a new buying segment, and launched a new product by reducing timelines by 50%.• Conceptualized, developed, and launched a communications program that received three industry awards and increased employee engagement by 20%.LEADS AND INSPIRES TEAMS• Established and led a cross-functional team to support thought leadership and content marketing strategies. Developed hundreds of content assets and generated millions of impressions.• Managed, and mentored high performing teams across multiple geographies; contributed more than $150M in growth.Specialties: Leadership, Strategy, Integrated Marketing, Digital Marketing, Branding, Communications, Go-to-Market Strategy, Product Marketing, Campaigns, Sales Enablement, Demand Generation, Retention, Account-Based Marketing, Engagement, Segmentation, Market Research, Social Media, SEO, PR, CRM, Marketing Automation, Sales, and Content Management Platforms, Healthcare, Technology
Listed skills include B2B Marketing, Marketing Communications, Analytics, Product Marketing, and 46 others.