Lead Trinity’s marketing function, managing advertising, audience development, email and list management strategies, and customer service.

Execute on marketing strategies to promote the School’s Executive Education portfolio, in order to achieve enrollment and revenue goals. Work with colleagues at Columbia Business School Executive Education to ensure timely, high-quality implementation of all marketing-driven initiatives. Design and deliver on the paid and earned media strategy from media planning to implementation and monitoring across channels including online, SEM, print, custom content (advertorial), and social media (paid and earned) for B2B and B2C audiences. Act as the primary liaison to media planning and buying agency and publisher partners on all media activity for Executive Education; work with the Head of Marketing to manage, build and maintain these relationships and promote the agency/publisher capabilities across the School, as appropriate.Oversee the paid and earned social media campaigns including collaborating with internal teams to develop strategies to increase followers and engagement, partnering with paid social media consultant / media agency to identify content for social media campaigns and interpreting campaign data for optimization in other channels.Contribute to development of custom content (advertorial) media campaigns and content syndication to drive brand awareness and affinity through thought leadership promotion. Constantly and effectively optimize all marketing initiatives. i. Monitoring media performance ii. Leading all media calls and meetings iii. Identifying test media publication and outlets and evaluate media proposalsiv. Overseeing implementation and maintenance of media tracking pixels and taggingv. Identifying and leveraging the latest ad tech solutions and tools to drive decisionsRegularly benchmark competitive marketing efforts, specifically peer school's collateral, to provide recommendations to keep the Columbia Business School Executive Education website, email campaigns and collateral "best in class."

Execute on the marketing strategies set forth by the Associate Dean and Director of Marketing to promote the School's Executive Education portfolio, in order to achieve enrollment and revenue goals. Work with colleagues in the department to ensure timely, high-quality implementation of all marketing-driven initiatives. Assist the Director in developing short- and long-term lead-generation, engagement-building, and inquiry-conversion strategies to achieve business objectives by developing and distributing content that is engaging and dynamic and leverages the School's thought leadership. Manage, develop and execute marketing email campaigns. This includes content sourcing, building, scheduling, proofing, identifying target segments, preparing files for deployment, deploying, and monitoring campaign performance and data in order to optimize future campaigns.Develop and maintain content of the programs' website to reflect the evolution of offerings; oversee production of webpages and website enhancements through close collaboration with the web design team. Collaborate with the Communications team to build enhanced capabilities to the website.Work directly with faculty and Executive Education program management and information design (web) teams to support new program launches. Includes developing marketing assets, messaging, and clearly articulating program benefits. Manage the execution and project management of print, video, online, and other marketing materials and sales tools. Initiate, ideate, and coordinate with the internal and external resources; writes and/or edits communications copy; approves design and format. Oversee the paid social media campaigns including collaborating with internal teams to develop strategies to increase engagement, partnering with paid social media consultant to identify content for social media campaigns and interpreting campaign data for optimization in other channels.

• Hired, trained and managed performance of a team of five Sales Operations Managers and thirty-five Account Coordinators• Defined strategy and set MBO goals for Management team• Supported sales organization by advising on the preparation and execution of RFPs and media plans• Ensured revenue recognition of $300 million of Interactive business annually• Accountable for ensuring the successful creation, management and delivery of all ad campaigns• Partnered with Senior Sales Management and various operational team leads to define cross departmental efficiencies

• Hired, trained and managed performance of ten Account Coordinators• Reviewed and approved Terms and Conditions of all Insertion Orders• Audited every campaign entered into system for accuracy before campaign launch• Supported sales organization by advising on the preparation and execution of RFPs and media plans• Ensured revenue recognition of $100 million of Interactive business annually• Accountable for ensuring the successful creation, management and delivery of all ad campaigns• Partnered with Senior Sales Management and various operational team leads to define cross departmental efficiencies

• Oversee Ad Production Department for three Conde Nast Web properties including Epicurious.com, Concierge.com and Style.com• Hire, train and terminate team members• Manage a team of three Ad Coordinators• Create processes and procedures for efficiencies• Research, evaluate and implement new ad technologies• Research and oversee implementation of DFP ad management system• Work with Traffic Department to project available inventory and create tools to manage inventory• Work with Finance Department to resolve billing issues• Create and present PowerPoint presentations to sales organization

• Oversee Ad Production Department for three Conde Nast Web properties including Epicurious.com, Concierge.com and Style.com• Hire, train and terminate team members• Manage a team of three Ad Coordinators• Create processes and procedures for efficiencies• Research, evaluate and implement new ad technologies• Research and oversee implementation of DFP ad management system• Work with Traffic Department to project available inventory and create tools to manage inventory• Work with Finance Department to resolve billing issues• Create and present PowerPoint presentations when necessary