Product manager for Azure hybrid cloud computing solutions, Azure Stack Hub and next generation solution (Project Winfield). • Developed Power BI dashboards highlighting customer, revenue, and feature trends for Azure Stack Hub that boosted revenue by 60%, increased customer adoption by 10%, and reduced customer attrition by 35%. These insights were also used to craft a successful migration strategy for over 200 customers to Project Winfield.• Created Go-To-Market strategy for Project Winfield that included identifying target industries, gathering and incorporating customer feedback, and completing a total addressable market assessment to secure customers for a successful private preview launch. • Defined a new business model for Project Winfield to meet customer requirements for data privacy and increase feature monetization from 5% to 35%. • Developed Objectives and Key Results, monthly business reviews, and revenue targets for 7 edge computing products with a 70-person team. This approach improved operations, set priorities, and aligned leadership across Program Management and partner teams. The outcome was greater visibility into the strategy and execution of annual plans.

Led product management for Microsoft’s AI native programmatic digital marketing solution, the Microsoft Audience Network (MSAN). Successfully transitioned MSAN from incubation product to $1B+ advertising offering.• Led the revitalization of Microsoft’s display advertising business by developing and implementing a programmatic advertising strategy for the Microsoft Audience Network, increasing revenue by 500% across 1,500 customers. • Delivered product roadmaps that increased customer acquisition by 35% and expanded the user base beyond retail to all major industries. Collaborated with engineering, business, and sales teams to prioritize new features.• Successfully launched 15 new markets across 5 continents by developing a Go-To-Market strategy that prioritized in-market supply with existing search demand, and set the strategy for an additional 35 markets.• Improved product innovation and increased revenue by 105% in a single year through the launch of new features, ad formats (including video), and data signals that leveraged customer intent• Created a portfolio of predictive and prescriptive analytics for MSAN, servicing over 100 monthly active users, which informed sales planning, product development, and engineering prioritization.• Improved revenue and customer acquisition year after year by collaborating with 100+ stakeholders across multiple teams to create, align, and execute on annual plans. • Influenced executive leadership to expand the sales headcount by 300%, add two new 3rd party supply partners to grow the marketplace, and invest in bidder improvements. Secured MSAN as the “must buy” digital marketing solution and continued growth trajectory to $1B+.• Awarded the Microsoft Gold Club Award (July 2019) for extraordinary performance in growing MSAN from inception to $250M+ and paving the way for the future of Microsoft's digital advertising and marketing solutions.

Led operations and business management for global Microsoft Display Advertising; responsible for leading strategy, budget setting which scaled efficiencies for $1B business. • Increased annual revenue by 25% by developing and implementing business metric KPIs, creating scorecards and Power BI dashboards for partner managers to effectively manage their business, and provide actionable insights.• Facilitated alignment between internal publisher and external sales teams on revenue progress, customer requirements, and supply growth plans to increase unique users by conducting monthly business reviews.• Led change management efforts in collaboration with senior executives, resulting in a 25% increase in efficiency and a shortened planning cycle.• Spearheaded the development of a change management process that prioritized 100+ business initiatives into 20 key strategies, which accounted for 80% of annual revenue. The streamlined approach resulted in more effective execution and measurable success.• Designed and executed change management process to prioritize and operationalize change management driving significant proficiencies across internal and external organizations.

Led advertising monetization of MSN.com home pages for 55 countries, and was the lead program manager for the MSN.com global omni-channel redesign.• Implemented new IAB ad formats, prioritized programmatic technology, and standardized refresh rates to improve customer ROI, resulting in $500M in annual revenue for the global MSN.com entry points.• Conducted a comprehensive competitive market analysis to inform product development and innovation and secure MSN.com as the portal leader and the go-to option for online advertisers.• Launched MSN's 2014 site redesign for desktop and mobile, driving alignment across 55 markets and defining the ad strategy and revenue model for the site with input from engineering, operations, sales, and marketing leadership teams.

Microsoft product manager to FoxSports.com responsible for digital display and mobile ad monetization, product marketing, and site redesign, including partner management responsibilities for advertising component of partnership. • Developed and executed a successful monetization strategy for the 2009 FOXSports.com site redesign, resulting in a 25% increase in annual revenue.• Successfully led a partnership with FOXSports.com executive leadership teams across product, sales, and marketing to develop and implement a monetization and Go-To-Market strategy that exceeded the annual revenue goal of $50M.

Account Manager for Microsoft 1P publisher advertising solutions, helped brands exceed ROI metrics and captured incremental revenue. • Managed and grew $20M in online revenue for strategic retail brands including Target, Best Buy, REI, and more, by building strong relationships with key stakeholders and identifying and capturing incremental revenue opportunities.• Provided customized advertising solutions to client executives to exceed marketing objectives.• Streamlined and optimized advertising delivery system and procedures for a scaled global business by identifying and implementing key feature enhancements, utilizing in-depth knowledge and expertise.

•Managed 175 online Retail advertising campaigns totaling $80M+ •Internal advertising systems & procedures expert driving feature enhancements for a scaled global business

•Purchased spot television and radio for top brands within Retail, Auto & Financial Services industries

•Planned traditional and online media advertising for national and local brands within retail and financial services verticals