Responsible for the overall advertising and promotion of the Tasting Room, Pint & Goblet Tavern and CB brand of bottle and draft beerAuthored a comprehensive marketing plan and program to support distribution partners, brewery reps and Retail Manager;Manage all marketing staff and vendors to ensure goals are being met on time and within budget;Develop and manage the marketing department operating budget;Oversee advertising and promotion activities including print, digital, social media, multi-media, and other messaging platforms;Manage the overall update, promotion and maintenance of the corporate website;Work closely with distribution partners and brewery reps to evaluate, recommend, and develop POS, promotional materials, and distribution channel development programs; Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets;Monitor competitive products and marketing activities;Develop and manage on and off premise, events, industry events and local and regional festivals;Establish and maintain a consistent brand image throughout all product lines, promotional materials, and events

Responsible for the development of marketing programs and promotions to drive traffic to the Twice IsNice website www.twiceisnicehf.com. Recruit new businesses to join the Twice is Nice program.Key Accomplishments: Defined the scope and program offerings of Twice is Nice, including promotional materials, public relations programs and brand identity. Design all ads and manage weekly email updates to Twice Is Nice members. Implementation of SEO optimizations tools and utilizing Google Analytics reports resulted in increased traffic of 135 % to the Twice Is Nice website. Designed and developed the Twice Is Nice website www.twiceisnicehf.org. Write and edit all web content. Contributor to greenprojectexchange.org through the Twice Is Nice program.

Here I was responsible for the development and execution of all marketing communication programs including print and web advertising, marketing collateral, public relations and TV and radio broadcast. This was challenging at times as the company went through four names changes during my time there. Each name change required a rebranding of the company. My job was to unify marketing efforts with one clear consistent and comprehensive message.

Responsible for the development and execution of all marketing communication programs including printand web advertising, marketing collateral, public relations and TV and radio broadcast.Key Accomplishments: Unified marketing efforts with one clear consistent and comprehensible message. Designed and developed integrated marketing plans, combining traditional advertising with web and in-house promotions. Uncovered new marketing opportunities through list acquisition and data mining existing customer lists. Assisted in the re-design of company web site. Responsible for all tradeshow events including booth design, graphics and follow-up sales support.

Designed, developed and implemented a comprehensive product launch for a new web-based product. Setsales-wide training sessions and helped identify opportunities for partnership to further business goals.Key Accomplishments: Managed the development of collateral marketing material including brochures and web site. Ensured product identity was synergistic with new corporate branding efforts. Provided post-launch support for corporate sales staff.

Responsible for product planning process to ensure that product development met both customer andcompany requirementsKey Accomplishments: Developed quarterly and yearly Marketing Plans. Conducted research to determine marketing policies, conditions, and entrenchment programs. Developed and assisted in the creation of production and distribution programs related to product development and promotion.

I was Product Manager for a software program called Custom Classroom. My main responsibilites included developing quarterly and yearly Marketing Plans, conducting research to determine marketing policies, conditions, and entrenchment programs, developing and assisting in the creation of production and distribution programs related to product development and promotion.