Suzanne Purcell Email & Phone Number

Greater Atlanta Area

Senior Travel Account Executive for Cox Media Group who specializes in working with state tourism agencies, DMOs, CVBs and hospitality clients in the Southeast. Proven record of consistently meeting and exceeding revenue goals selling omni-channel solutions including advanced digital and owned & operated properties (paid search, OTT, advanced programmatic, AJC.com, social, native).Awards:2018 - Cox Media Group Milion Dollar Digital Seller2018 - Q1, Q2, Q3, Overall Outstanding Top Performer2018 - Outstanding Top Performer Apex Award (10 OTP wins)2017 - CMG Speed, Passion, Courage Award Finalist for Atlanta Ronald McDonald House Program2016 - Cox Media Group President's Circle Winner2016 - Q1, Q2, Q3, Q4, Overall Outstanding Top Performer2015 - Q4 Outstanding Top Performer

Greater Atlanta Area

Manage team who is responsible for all national digital and print sales for Cox Newspapers in Atlanta, Austin, Dayton and Palm Beach.

Managed, directed and coached a team of sales and support personnel on the Majors and National Account teams. Achieved quantitative sales results including total revenue versus budget and prior year. Successfully provided strategic direction, planning, financial modeling, hiring/training/retention. Worked in partnership with teams throughout the organization for new product launches and process improvement.

Managed, directed and coached a team of seven sales and support personnel representing $25.2 million in revenue from the financial, media, manufacturing, movie industry, and performing arts categories. Successfully led team to positively impact revenue and ROI for both the AJC and our clients. Managed staff with clear expectations on level of achievement expected and accountability. Strong emphasis on strategic planning, goal attainment, sales leadership, client engagement, talent development, new product sales integration, portfolio selling and product/process enhancements. Coached and managed four Salesperson of the Year winners.

Responsible for advertising sales and account management for 15+ major furniture retailers representing combined revenue of $9.8 million. Developed proposals for client’s annual advertising budget based on market dynamics, competitive position and new store grand openings. Proven record of using consultative sales practices to close new and existing business. Increased annual revenue year over year ulimately growing revenue by 30% from 1997-2001. Negotiated long term revenue agreements directly with clients. Consistently increased revenue commitments from clients. Combined annual revenue of $7.8 million for top three accounts. Recognized as Major Accounts Salesperson of the Year in 1997 and 2000 and AJC Overall Salesperson of the Year in 2000.

Responsible for sales to manufacturers and dealer associations. Exceeded revenue goals by 20%; Developed and negotiated first-ever multi-million dollar GM agreement; Sold 1996 Olympic packages to Nissan and GM.

Consistently exceeded revenue goals and grew territory from lowest to highest revenue producing desk in department in two years; Successfully negotiated five dollar volume agreements with combined revenue of $4.5 million; Recognized as Classified Salesperson of the Year in 1993 and 1991