Suzanne Richardson Email & Phone Number

Las Vegas, Nv, Us

Osprey is a vetted membership community for females in the sports & entertainment industries. Members include executives, professional & Olympic athletes, entertainers & creators, and college athletes.

Consult with clients in the entertainment, live event & hospitality industries on marketing, branding, strategic planning, public relations, sponsorships, community engagement, event management and networking.

Las Vegas Metropolitan Area

Future Las Vegas sports & wellness complex that will serve as the premiere destination for athletes & coaches to live, train and compete. The campus will include a world class indoor track and field arena, swimming & diving natatorium, indoor courts facility, condominiums, health & wellness facilities, retail, and restaurants. The state-of-the-art venues will host youth and professional sports events, including the local, national, and international track and field championships, Olympic development swimming and diving events, and state tournaments. Z Athlete Village will also be the home of the new Indoor Track & Field League for youth athletes.Advise on marketing, branding, public relations, community engagement, networking, and investor relations.

Las Vegas, Nv

The ultimate experience for the female football fan hosted by Dr. Jen Welter, the first female coach in the NFL. The camp is a day filled with lessons on and off the field, empowerment and bonding while being coached by athletes and celebrities.Assisted with sponsorships, in-kind partnerships, promotions, publicity, networking, and event management.

Las Vegas, Nevada

Provided leadership on the overall strategy for Corporate Entertainment Marketing team. Oversaw marketing efforts for all live events and venues throughout the MGM Resorts portfolio. Managed three team verticals which included arena & theater events, Cirque du Soleil & production shows, and venue branding along with regional properties. Venues included arenas, showrooms, theaters, and outdoor stages. Key Achievements• Oversaw marketing efforts for over 8500 annual events in 37+ venues resulting in over 9 million tickets sold. Event types included one-off concerts, resident shows, sporting events, festivals, award shows, production shows, Cirque du Soleil, and pop-up Instagram experience.• Managed annual $1M department budget in addition to individual show budgets.• Hired, developed, and promoted marketing department staff while creating a positive team environment.• Leveraged partners for additional exposure which included activating MGM Sports Partnerships. • Collaborated with enterprise teams in order to achieve goals, including social media, media buyers, legal, public relations, brand marketing, property marketing, ticketing, operations, and digital marketing.• Worked collaboratively with external promoters and agencies to successfully market events.

Las Vegas, Nevada Area

Developed and executed marketing plans, promotional and public relations strategies and overall budgets for events at twelve Las Vegas venues. Responsibilities included buying media, setting up promotions, securing approvals from agents/managers, collaborating with properties, hiring and managing staff, securing press coverage, developing relationships with local/regional/national media, managing day-of-show activities, and creating advertising materials.Key Achievements• Promoted over 350 one-off events and multiple residency shows.• Hired, managed, trained, reviewed and promoted marketing department staff.• Managed all marketing efforts and assisted with publicity efforts for the closing of the old Joint in February 2009 and the opening of the new $60 million Joint in April 2009.• Marketed grand opening concerts for T-Mobile Arena: The Killers and two sold-out Guns N’ Roses shows.• Collaborated on marketing strategy and brand marketing for the opening of T-Mobile Arena.• Pitched, secured and coordinated fulfillment of national and regional flyaway promotions.• Developed charitable partnerships with local non-profits on behalf of artists/bands.