Suzanne Russo Email & Phone Number

- Partnered with key stakeholders to execute a World Tour event series with more than 70K people annually across 10 major cities in Europe and the United States, driving over $500M in marketing-generated pipeline.- Managed a $3M-$5M dollar budget per event. - Collaborated with executive sponsors to define event strategy and visions; and communicated with business units, marketing, and sales to drive cross-functional alignment.- Led a cross-functional event sustainability team to develop and drive best practices, establish robust emissions tracking, and reduce event emissions by 15%; represented Strategic Events on company-wide Emissions Reduction Team to ensure our event sustainability practices contributed to company emissions goals.- Developed processes, playbooks, and project plans to ensure efficiency and easily train new team members in 10+ work streams.

- Managed internal event communications, sales resources, and email strategies that helped drive ~ 100K registrations to events.- Collaborated with internal teams to identify targets and drive the right audiences to the right events.- Developed event resources and trainings for Sales and Customer Success teams.

- Owned operations and logistics for onsite signage, demo creation, and production across 12 global events per year, including managing a budget of $100K-$500K per event.- Developed process to streamline graphics ordering, approvals, budgets, and production for creative, agency, and internal stakeholders. - Managed 200+ graphics per event, and developed a signage process that increased efficiencies for internal and agency teams. - Managed operations and logistics for high-touch executive programs, including space allocation, AV, furniture, menu planning, speaker programming, and collaboration with cross-functional teams. - Revamped World Tour event guides and mobile app, resulting in increased sustainability, cost savings of ~$3000 per event, and improved mobile app adoption by an average of 150% YoY.- Developed and led the Trailblazer Theater, an opportunity for members of the Trailhead community to share their stories and successes at Dreamforce.

New York City, Ny, Us

Contribute to offMetropolis, a travel resource for city dwellers looking for local getaways. Managing Editor of offMetro San Francisco, the network's second market. - Planned and executed the launch of offMetro San Francisco, including the development of a transportation guide and the management of content creation.- Conceived of Get Off Here, a popular column offering getaways off public transportation stops. - Cultivate freelance writers and work with them to develop story ideas. - Edit, fact-check, and publish all San Francisco content, including SEO and photo-sourcing. - Oversee content promotion through social media and syndication on the Huffington Post and San Francisco Travel. - Cultivate valuable partnerships with local organizations and media outlets, including San Francisco Travel, The Bold Italic, and 7x7.- Conceive of and execute promotional events, like the Go offMetro Photo Contest, which engaged readers and had a reach of more than 1MM through offMetro and contest partners.

San Francisco, California, Us

- Produce Lit Crawl San Francisco, an annual literary pub crawl featuring more than 80 readings and literary events throughout the course of a Saturday evening.- Develop criteria and policies for Lit Crawl National, a growing network of Lit Crawls worldwide, including: San Francisco, New York, Seattle, Austin, Los Angeles, Iowa City, London, Helsinki, and Portland.- Liaise with producers in each Lit Crawl city to provide guidance and policies. - Pursue and secure sponsors for the Lit Crawl network. - Develop best practices to be shared with all existing and future Lit Crawls.

San Francisco, California, Us

I founded Lit Crawl NYC and built the organization to include special events, plus two annual literary pub crawls (in New York and Brooklyn), each featuring more than 20 events, hundreds of writers, and more than 2,000 attendees. - Managed a committee of volunteers and oversaw all aspects of the planning process, including programming, venue selection, collateral production, public relations, and fundraising.- Secured sponsors for each Lit Crawl and fundraiser.- Cultivated partnerships with organizations, publishing companies, and literary magazines. - Maintained the Lit Crawl community through newsletters, social networking, and related events. - Instituted new programs, including mid-year fundraisers and a regular reading series.- Collaborated with Litquake to create and adhere to a budget for each event.

Contribute content to a variety of publications, including: • CBS Watch!: Luxury/celebrity travel stories; e.g., “Your Own Private Island,” http://bit.ly/R8alH3.• National Geographic: “5 Signs California is Ditching Its Car Habit,” http://bit.ly/KhoyPZ.• YourTango: Holiday, Valentine’s Day, Mother’s Day, and Father’s Day gift guides.• Marie Claire: Holiday gift guides.• Time Out New York: Online Fashion Week coverage (September 2008).• V!VA Travel Guide: Contributed guidebook content for more than 10 destinations in Argentina.• Classic Travel: Wrote and edited travel guides to 12 cities.

New York, Ny, Us

- Managed and maintained hotel listings in EuroCheapo's city guides. - Assigned reviews and articles to city correspondents, and edited and published content. - Visit and review hotels, and write articles and blog posts on budget travel throughout Europe and in New York and San Francisco.- Edit and fact-check current listings to keep hotel reviews up to date.

New York, Ny, Us

- Planned, organized, and assessed editorial and social calendars for all Hearst magazine brands, including Esquire, Redbook, Marie Claire, and Good Housekeeping.- Managed pitches and timelines for multi-brand sponsorship integration packages.- Monitored site metrics, identifying top-performing and trending content; distributed regular performance reports.- Oversaw partner content on Yahoo! Shine for nine brands, boosting referrals from 540K to nearly 2.5M.

New York, Ny, Us

• Directed a team of six in the creation of 65 online gift guides across eight sites, including Esquire, Marie Claire, Cosmopolitan, and Good Housekeeping. • Researched, wrote, and edited gift guides, which received 19M+ page views in 2009.• Collaborated with site editors and copy editors to ensure that the project was completed on time and to each site's editorial standards.• Developed a detailed process to manage many moving pieces from selecting and approving gifts to managing the status of individual guides.• Worked with the SEO team to ensure each guide was maximally optimized; search referrals increased 175% over 2008 guides.

Quito, Pi, Ec

• Visited and evaluated destinations throughout northern Argentina.• Wrote complete guides to six Argentine destinations and contributed content to five additional guides.

New York, Ny, Us

• Wrote and fact-checked content for the travel segments of Brides and Brides.com• Managed market research and sample acquisition.• Collaborated with the art team on product pages

• Reviewed submitted manuscripts.• Innovated concepts for new books and products.• Wrote company newsletters.• Edited manuscripts throughout the publishing process.

San Jose, Ca, Us

• Planned and executed four biannual, executive-level events.• Managed, updated, and edited 22 event websites.• Oversaw collateral production, timelines, and budgets for 25 annual events.• Managed on-site event execution.

Master Of Arts, English And American Literature

Bachelor Of Arts, English, History