Suzanne Sitelman-Arroyo Email & Phone Number

Remote

Position Avionté and WorkN as the foremost thought leaders in the staffing industry.Act as the firm-wide champion for content marketing activities across all delivery channels.Develop annual content strategy and editorial calendars, with identification of key messages, themes, and communication vehicles.Identify critical marketing themes/trends in staffing and other related industries and develop strategies that respond to them.Monitor and protect the Avionté… Show more Position Avionté and WorkN as the foremost thought leaders in the staffing industry.Act as the firm-wide champion for content marketing activities across all delivery channels.Develop annual content strategy and editorial calendars, with identification of key messages, themes, and communication vehicles.Identify critical marketing themes/trends in staffing and other related industries and develop strategies that respond to them.Monitor and protect the Avionté brand in selected social forums.Support other members of the Marketing Team and participate in firm cross-functional initiatives as needed. Show less

New York City Metropolitan Area

Headed the marketing team to ensure successful product launches and rollouts for the various knowledge centers across all available digital and traditional media channels (email, social media, press, webcasts, podcasts, etc.)Served as the Marketing Team Leader and managed a dedicated Marketing & Communications team for the ESF and M&C Centers Developed and oversaw digital marketing strategies for our webcast programming which more than quadrupled registration and attendee… Show more Headed the marketing team to ensure successful product launches and rollouts for the various knowledge centers across all available digital and traditional media channels (email, social media, press, webcasts, podcasts, etc.)Served as the Marketing Team Leader and managed a dedicated Marketing & Communications team for the ESF and M&C Centers Developed and oversaw digital marketing strategies for our webcast programming which more than quadrupled registration and attendee numbers across all webcast series and programming. Developed and coordinated several specials and on-demand series (webcast, podcast, and video), including Off the Shelf, a book discussion podcast series that featured select authors of prominent, recently published business books. Managed all webcast production coordinators to ensure they met appropriate deadlines and adhered to best practices.Developed successful digital content strategies to increase traffic to the Human Capital Exchange website. Selected, managed, reviewed, and published content for this complex website that contained dozens of webpages with thousands of articles, videos and blogs. Show less

New York, United States

Served as a Communication Specialist at Thomas Publishing, helping their industrial clientele build a stronger online presence via the creation of SEO-friendly website and social media content, such as portfolios, service capabilities, and digital press releases Served as staff writer for BORO Magazine, a regional Astoria and LIC based magazine whose goal is to support local businesses while connecting readers to everything Astoria and Long Island City have to offerWrote, edited… Show more Served as a Communication Specialist at Thomas Publishing, helping their industrial clientele build a stronger online presence via the creation of SEO-friendly website and social media content, such as portfolios, service capabilities, and digital press releases Served as staff writer for BORO Magazine, a regional Astoria and LIC based magazine whose goal is to support local businesses while connecting readers to everything Astoria and Long Island City have to offerWrote, edited and produced SEO-friendly content for www.doghealthandtrainingguide.com, a website that promotes strategies which help dog owners and lovers keep their pets healthy and safe Show less

Promoted the email marketing tools and provided the services needed to help clients build more data driven, relevant relationships with their consumer base. Led a team of account managers to manage the weekly email production schedules for a variety of high-level clientele in the retail, transportation, and banking industries. Designed creative review presentations, managed testing, and promoted best practices to guide clients as they strived to create stronger email marketing… Show more Promoted the email marketing tools and provided the services needed to help clients build more data driven, relevant relationships with their consumer base. Led a team of account managers to manage the weekly email production schedules for a variety of high-level clientele in the retail, transportation, and banking industries. Designed creative review presentations, managed testing, and promoted best practices to guide clients as they strived to create stronger email marketing strategies. Coordinated with creative, deliverability and technical teams to ensure the best possible results for each marketing campaign.Clients included:• Bloomingdale's• Barclay's Bank• J. Jill• Virgin Atlantic• Fit Pregnancy Magazine Show less

Researched, designed, and produced content to help promote UJA-Federation activities and advance overall goals. Produced daily online newsletter which was distributed to more than 2,000 top donors, staff and board members. Researched and wrote stories for the website that helped to further promote UJA-Federation’s global efforts. Developed the overall design concept and executed all creative elements for 13 plasma screens placed throughout strategic locations within… Show more Researched, designed, and produced content to help promote UJA-Federation activities and advance overall goals. Produced daily online newsletter which was distributed to more than 2,000 top donors, staff and board members. Researched and wrote stories for the website that helped to further promote UJA-Federation’s global efforts. Developed the overall design concept and executed all creative elements for 13 plasma screens placed throughout strategic locations within UJA-Federation headquarters. Show less

Grew the online catalog of independent films 500% by researching available titles stocked with IndiePix’s distribution partners, and promoted popular titles and categories through strategic placement on the website. Developed strategies to further market the website to new filmmakers, including managing the design and production of a promotional DVD and CD-Rom. The DVD was later distributed at major film festivals and film markets such as the Hamptons International Film Festival and IFP… Show more Grew the online catalog of independent films 500% by researching available titles stocked with IndiePix’s distribution partners, and promoted popular titles and categories through strategic placement on the website. Developed strategies to further market the website to new filmmakers, including managing the design and production of a promotional DVD and CD-Rom. The DVD was later distributed at major film festivals and film markets such as the Hamptons International Film Festival and IFP New York. Wrote marketing and promotional copy for the website, and designed strategies to keep the content fresh, exciting, and user-friendly. Show less

Assisted in the production, editing and writing for various aired segments. Produced, wrote and edited “T2 Express to Fitness Segments” for July and August, 2003 shows.Field reporter for “Youth Day at the MTA” segment which aired in July, 2003.

Ma, Media Studies

Ba, Psychology/Literature/Communications