Suzanne Wagner Email and Phone Number

Rehabilitated brand voice of multi-billion-dollar global wealth management and fintech company to align with stated client-centric culture. Overhauled company-centric messaging into plain language, jargon-free, client- and prospect-centric communication. Authored brand voice guide to educate marketers across business units on refining their content to maintain a unified simple, human and direct voice. Collaborated with marketing and design teams to conceptualize human-centered marketing programs. Wrote and edited copy for print, web, email, digital and video, to support attraction, lead generation and retention. Met compliance and regulatory requirements without sacrificing creativity.

Contributed my human-first content approach to award-winning creative team. Delivered unique solutions to brand, marketing and communications problems for national, regional and local clients. Created integrated marketing and advertising campaigns for clients in banking and finance, community development, pet care, higher education, hospital systems, arts organizations, and manufacturing. Incorporated process improvements that increased efficiency, saved time and improved accuracy.

Partnered with the agency’s art and account teams to generate unique solutions for our clients’ branding, marketing and advertising challenges.

Developed concepts and wrote copy for clients in the veterinary healthcare, medical diagnostics, and biotech industries. Clients included Intervet, Inverness Medical Diagnostics, Genencor, Starfinder Foundation

Clients included GMAC Mortgage, Verizon Wireless, Comcast, Cingular, PECO, STYLEX, Commonwealth Bank, Bryn Mawr Trust, Rorer Asset Management, Villanova Capital, CSC - Corporation Services Company, MAB Paints, AmeriSource Bergen, Pennsylvania Institute of CPAs, and more.

Clients included Arrow International, National Penn Bank, Lebanon Seaboard, Time Warner Cable, HealthSouth Reading Rehabilitation Hospital, First Leesport Bank

Managed in-house creative services department staff of six. Concepted, wrote and managed creation of marketing solutions for retail, commercial services, mortgage, and internal communications. Previously, advertising project manager and agency liaison for select product lines; and community relations administrator.