Suzanne Yoder Email & Phone Number

Indianapolis, In, Us

Fishers, Indiana, Us

Serve as the liaison between the President and CEO and the marketing team. Responsible for managing the marketing department to ensure flawless execution of organization's strategic marketing plan as defined by the President and CEO. Provide the marketing team the daily guidance and direction required to keep all marketing initiatives on track.Identify opportunities to improve existing events, fundraising initiatives, and programs.Oversee the execution of our marketing events and fundraisers ensuring all deliverables required to effectively promote/advertise are met (e.g., event website, collateral/creative, direct mail) sponsor/vendor benefits are fulfilled and revenue/expense goals are met.Develop and oversee the implementation of a corporate communications plan including social media e-communications, direct mail, website and press releases ensuring our branding and messaging is cohesive.Oversee creative process, development and approval of marketing collateral and merchandise.Oversee the successful execution, internal and external communication. Develop marketing communication and outreach strategies.Develop and maintain positive relationships with our corporate sponsors and marketing vendors.Oversee donor database management, reporting, list generation and marketing analytics.Oversee the grant writing process and ensure grant deadlines and requirements are met.Oversee grassroots and corporate partner fundraising programs of which we are the beneficiary.Assist with budgeting and ensure revenue and expense goals are met.

Fishers, Indiana, Us

Indianapolis, In, Us

Develop, manage and execute a broad range of communication and brand strategies, plans, campaigns and initiatives that effectively educate, engage and build relationships with targeted audiences.Point of contact for NCAA's creative firm to ensure understanding of project goals, safeguard brand equity and adherance to the brand guidelines. Manage $2M agency contract and reducing overages by 5%.Partner with research and communication colleagues on brand strategy.Provide strategic counsel to groups within the national office regarding projects connected to the parent brand.Launched a national community partnership and developed PSA’s airing on CBS during March Madness increasing public perception and advancing the brand.Work with regulatory and legal on risk management of the brand.Maintain fiscal oversight and accountability for budget.Developed and implemented a communications strategy advancing the NCAA brand through cultivation of community relationships connecting the brand to community giving.Served as the community liaison for the NCAA national office.Orchestrate opportunities for the NCAA president to build affinity and advance messages to target audiences.Collaborate with stakeholders to ensure strategic engagement and outreach opportunities are maximized for reaching internal and external customers.Maintain and implement tactics that support strategy; creating and overseeing timelines; and measuring and analyzing effectiveness of marketing, branding and communications efforts.Increased attendance to an online seminar by 79% by developing a communications strategy to support programmatic and platform changes with external conferences and events in response to COVID-19.Executed creative process for a high-risk alcohol use national program rolled out to all Division III member schools by providing strategic counsel regarding communications, content of initiatives and direct messages connected to the parent brand.

Indianapolis, In, Us

Developed and executed an annual marketing program supporting marketing objectives and positively impacting the center’s core financial objectives. Implemented marketing strategies to position malls through cross-marketing activities, combining media buy plans and metrics for measurement, event planning, public relations and community outreach to enhance the malls message and perception. Managed assistant marketing directors in training and direct reports. Managed strategy and marketing of property renovations, redevelopment and expansions to ensure effective messaging to shopper base. Involved with community group partnerships with the intention of projecting the center as a community entity. Drove shopper acquisition and multi-channel engagement through the analysis and deployment of specified objectives, targets, tactics and metrics. Analyzed sales reports and traffic trends. Consistently surpassed strategically driven revenue goals and showed increases including: 38% in gift card sales, 20% in sponsorship sales, and 6% in retail sales.Managed two zero-based marketing budgets.Played a key role in implementing a holiday sales event that increased traffic by 80% and sales by 32% in only one evening. Raised over $35,000 for local charities and the event was added to a second shopping center location the following year.Developed effective corporate marketing plans to facilitate and ensure successful store openings with Saks Fifth Avenue (#2 in national sales volume) and The Cheesecake Factory (#1 national sales status).Simon is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations and is an S&P 100 company. Having properties across North America, Europe and Asia providing community gathering places for millions of people every day and generating billions in annual sales.

Indianapolis, In, Us