Suzanne Yoder Email & Phone Number

Senior Marketing Director with 15+ years of experience implementing strategic campaigns that build successful brands and partnerships. Identify trends through research and data analysis, implementing initiatives that drive market position.Marketing Director | Brand DirectorEmail: suzanneyoder@att.netCollaborate with executive leadership to recommend marketing and communications strategies that contain creative and compelling content, meeting key growth objectives. Deliver campaign improvements based on KPIs, generating demand.Execute a broad range of programs and communications that educate, engage, and build relationships with target audiences. Background includes budget management, public relations, cross-functional collaboration, event planning, community outreach, and team leadership. CORE SKILLS:• Marketing Strategy• Brand Management• Integrated Campaigns• Trends & Data Analysis• Performance Management• Communication Strategy• Risk Management• Agency Management• Program Management• Consumer Engagement• Financial Management• Events & Community Outreach• Complexity ManagementACCOMPLISHMENTS:~Increased attendance to an online seminar by 79% by developing a communications strategy to support programmatic and platform changes with external conferences and events in response to COVID-19. ~Served as agency point of contact for the NCAA. Reduced internal retainer overages by 5%. Manage $2M AOR contract for the NCAA.~Executed creative process for a high-risk alcohol use national program rolled out to all Division III member schools by providing strategic counsel regarding communications, content of initiatives and direct messages connected to the parent brand.~Launched national community partnership, developing PSA’s airing on CBS during March Madness. Advanced NCAA brand through cultivation of community relationships and related activation functions. Please contact me at (317) 341-4000 with Marketing Director and Brand Director opportunities.

Listed skills include Public Relations, Event Planning, Marketing, Advertising, and 13 others.

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  Murray State University

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