Suzette Edwards Email and Phone Number

• Successfully launched a new daytime talk show in a 4-month period while concluding The Ellen DeGeneres Show. • Led outreach to 800+ key contacts across 200+ affiliate stations, revamping the clearance list and orchestrating the top 10 market familiarity tours featuring Jennifer Hudson.• Presented a keynote at the Promax Station Summit to 350 TV station marketers, introducing the show and highlighting core marketing strategies. • Oversaw premium selection, inventory, and distribution for station partnership and integration marketing initiatives. • Contributed to daily show items and clip reactions during tapings, amplifying promotional materials sent to stations for heightened visibility and marketing impact.

• Directed communications and campaigns for 200+ affiliate stations, including NBC, Hearst Group, Fox, and Sinclair, featuring key moments with Vice President Kamala Harris, Oprah, and Former First Lady Michelle Obama. • Collaborated with PR to curate daily show notes and select 5-10 optimal broadcast and social media clips.• Crafted targeted pitches to drive market-relevant human-interest stories, spotlighting locals on the AM broadcast, strategically presented to selected stations. • Led strategy sessions with stations, tailoring viewership plans and pre-planning human interest stories, driving customization in respective markets. • Informed sales, partnerships/integrations, and talent of preemptions, campaign successes, affiliate showtime upgrades, etc.

• Directed national omnichannel marketing campaigns for first-run and off-network Fox series including Divorce Court, Last Man Standing, Glee, New Girl, Raising Hope, Bernie Mac, and It’s Always Sunny in Philadelphia• Surpassed KPIs, leading to unprecedented cable viewership and securing pickups by major networks including Hallmark, CMT, Freeform, and Disney.• Implemented cost-effective strategies fostering synergies across production, sales, and marketing to optimize talent’s performance at national press junkets including Last Man Standing’s, Tim Allen, Divorce Court’s Judge Lynn Toler, and Don’t Forget the Lyrics! Mark McGrath.• Supervised a $1M annual budget, overseeing planning for Fox event activations at key industry conferences, including Promax BDA Station Summit, FPEC, and NATPE. • Spearheaded strategic creative development for show launches and marketing initiatives across diverse platforms (web, radio, digital, social media, co-op campaigns, sweepstakes, and events), maintaining and reinforcing brand identity.

• Managed the affiliate marketing program of over 200+ broadcast stations and cable clients across a robust slate of first-run programming, including Divorce Court, Judge Alex, and Cristina's Court, pulling off successful launches with some shows reaching 20+ seasons.• Performed individual market research and partnered with station promotion managers to evaluate ratings, marketing strategies, frequency of promotions, and program schedules, which amplified on-air exposure across targeted time periods. • Cultivated strong market relationships, securing coveted airtime for critical promotion windows that significantly increased viewership and aligned with show launch objectives.• Led ideation, launch strategies, asset management, reporting, Nielsen ratings analysis and campaign optimization while maintaining accurate air schedules.• Crafted and distributed custom copy for episode synopsis to television stations, ad sales partners, sales, and TV Guide listing services.