Now semi-retired and freelance writing, I have a long work history as a senior sales and marketing professional with extensive experience in IT sales and marketing in New Zealand, Australia and overseas. I have a significant track record for driving business outcomes in a wide range of company types, from the very small NZ start up to major multinationals. My principal commercial competencies include building channels to market as well as driving strategic marketing plans, which integrate all tactics in the funnel, from awareness through preference to the creation of revenue. My focus on customer empathy drives the heart of any strategy I take to market.In my most recent roles I have been remotely leading critical Australian and NZ business functions from NZ, while serving as a senior member of ANZ, APJC and Global leadership teams. This experience has given me core insight into NZ, Australian and APJC market dynamics while establishing key relationships across the globe. It has also given me a deep experience in leading and collaborating through the use of technology. I have a unique mix of strategic innovation and pragmatism, which is fundamental to my success in achieving realistic outcomes. In the New Zealand commercial environment this is key. I also excel at bringing disparate leaders together to collaborate, which is critical to executing any strategy.My Core Competencies• Thought leadership on disruptive technologies that affect business of all sizes• Driving new revenue, channel and coverage models• Driving innovation in customer touch through technology• Building strategies which employ the best mix of tactics to suit the audience• Return on investment on marketing spend• Creating high impact on NZ-sized marketing budget• Change management and driving collaboration• Full cycle execution on plans with governance• Customer empathy and business acuity