Suzi Carragher Email & Phone Number

Costa Mesa, CA

Morey & Upton, LLP was formed in 1994 and has recovered over 200 million dollars over the years for its clients and their families through verdicts and settlements. Morey & Upton, LLP has established itself as one of California's premier personal injury firms. The firm prides itself on thoroughness of preparation and highly creative litigation tactics..

Orange County, California Area

Use my marketing communications skills and knowledge to assist small businesses better promote their goods and services. * Determine Readiness to Market and Attract More Business* Develop Marketing Strategies to Engage Existing Customers and Attract New Customers* Advise On Which Tools and Tactics to Employ -- Paid, Earned, Social, or Owned* Create Content.

• Responsible for public relations, media relations, social media strategy and execution, franchisee communications, customer relationship management, website optimization and marketing efforts for a large, international.
• Employed omni-channel approach to deliver an average of $35 cost per lead with a $10 million national advertising fund.
• Drafted SEO-friendly content for website that increased visits to the site by 330% without… Show more Responsible for public relations, media relations, social media strategy and execution, franchisee communications.
• Drafted SEO-friendly content for website that increased visits to the site by 330% without changing online advertising.
• Tripled earned media value in the first year of bringing the public relations function in house. Placements included: Family Circle, Better Homes & Gardens, O at Home, Ty Pennington Home, This Old House (print, online.
• Generated over $3 million in earned media value annually (7400% ROI), boosting SEO results and leads.

• Shakey’s Pizza Restaurants 2002 – 2003Responsible for a $300,000 annually in LA market.
• Lead cross-department effort to forge a relationship with the Mighty Ducks of Anaheim and Aramark. The relationship created opportunities for other partnerships, product placement, compelling stories and revenue.
• Lead cross-department effort to forge a relationship with the Mighty Ducks of Anaheim and Aramark. The relationship created opportunities for other partnerships, product placement, compelling stories and revenue.
• Franchise Relations
• Managed all marketing activities, including: public relations, crisis communications, franchisee relations, development of point-of-purchase materials, broadcast advertising, broadcast relations, promotional.

Tustin, CA

• SuperCoups is a franchise company in the co-op direct mail business. Media Budget: $200,000 annually
• Crisis Communications: Lead corporate response 2002 anthrax in the mail crisis. Drafted a packet of information for franchisees and employees throughout the system to answer questions and concerns from their clients.
• Event planning. Planned annual conference in Las Vegas that took place two months after 9/11. Pulled together a stellar event with… Show more SuperCoups is a franchise company in the co-op direct mail business. Media.
• Event planning. Planned annual conference in Las Vegas that took place two months after 9/11. Pulled together a stellar event with a skeleton crew for 150 people, including a celebrity speaker, awards ceremony.
• Media Relations: Worked with industry publications to increase positive mentions of SuperCoups in publications used by franchise brokers and prospective franchisees.
• Designed and executed company's standardized 11-step franchise licensing program ensuring each prospect received all pertinent information and decreasing likelihood of legal challenges

Bozell Worldwide

BSMG Worldwide is a leading global full-service public relations company and part of the Publicis Group and sister company to Bozell Worldwide.Planned events and programs for clients · Wrote press materials and radio copy for clients · Pitched media ·Interfaced with new business teams regarding business development · Coordinated with creative department.

Oversaw project management of multiple point of purchase and broadcast projects for ten field offices.Bozell Worldwide is a full-service, global advertising agency and sister company to BSMG Worldwide.Reported to Account Director and Creative Manager Managed interface between art directors and account service people for ten Taco Bell field officesEdited.

Red Robin International is a franchise organization offering the Red Robin Gourmet Burger and Spirits franchise concept.Reported directly to Vice President of Marketing · Local store marketing support · Grand opening support ·Research · Coordinated two annual conferences · Franchise relations and communications

Ba, Communications, Public Relations

Activities and Societies: - Minor in Speech Communications (now Human Communications) · California State University Fullerton Alumni.

Education record