Morey & Upton, LLP was formed in 1994 and has recovered over 200 million dollars over the years for its clients and their families through verdicts and settlements. Morey & Upton, LLP has established itself as one of California's premier personal injury firms. The firm prides itself on thoroughness of preparation and highly creative litigation tactics. Each client is treated as though they are the most important client in the firm.* Marketing Communications Planning* Social Media… Show more Morey & Upton, LLP was formed in 1994 and has recovered over 200 million dollars over the years for its clients and their families through verdicts and settlements. Morey & Upton, LLP has established itself as one of California's premier personal injury firms. The firm prides itself on thoroughness of preparation and highly creative litigation tactics. Each client is treated as though they are the most important client in the firm.* Marketing Communications Planning* Social Media Strategy & Execution* Managed Reputation* Refined Process and Procedure for Onboarding over 500 clients* Provider Relations Show less

Use my marketing communications skills and knowledge to assist small businesses better promote their goods and services. * Determine Readiness to Market and Attract More Business* Develop Marketing Strategies to Engage Existing Customers and Attract New Customers* Advise On Which Tools and Tactics to Employ -- Paid, Earned, Social, or Owned* Create Content * ProofreadingSome of the Tools in my Belt:* Public Relations* Advertising* Social Media*… Show more Use my marketing communications skills and knowledge to assist small businesses better promote their goods and services. * Determine Readiness to Market and Attract More Business* Develop Marketing Strategies to Engage Existing Customers and Attract New Customers* Advise On Which Tools and Tactics to Employ -- Paid, Earned, Social, or Owned* Create Content * ProofreadingSome of the Tools in my Belt:* Public Relations* Advertising* Social Media* Direct Response* Customer Relationship Marketing* Promotions* Speech Coaching & Speech Development Show less

Responsible for public relations, media relations, social media strategy and execution, franchisee communications, customer relationship management, website optimization and marketing efforts for a large, international franchise company specializing in home improvement.• Employed omni-channel approach to deliver an average of $35 cost per lead with a $10 million national advertising fund.• Drafted SEO-friendly content for website that increased visits to the site by 330% without… Show more Responsible for public relations, media relations, social media strategy and execution, franchisee communications, customer relationship management, website optimization and marketing efforts for a large, international franchise company specializing in home improvement.• Employed omni-channel approach to deliver an average of $35 cost per lead with a $10 million national advertising fund.• Drafted SEO-friendly content for website that increased visits to the site by 330% without changing online advertising. • Tripled earned media value in the first year of bringing the public relations function in house. Placements included: Family Circle, Better Homes & Gardens, O at Home, Ty Pennington Home, This Old House (print, online, television), Sunset, Entrepreneur, Franchise Times, American Marketing Association, USA Today, and MSNBC• Generated over $3 million in earned media value annually (7400% ROI), boosting SEO results and leads.• Developed strategic public relations efforts resulted in spikes in website traffic and appointment requests as well as increased requests by designers. • Launched social media function for each of the company's brands and trained franchisees on its use. • Created and lead award-winning annual safety campaign Safe at Home that included advertising, public relations, franchisee involvement, social media, and more to persuade new parents to make window areas safer for small children. Over the years, parental awareness of the dangers posed by unsafe window coverings increased, sales of safer, cordless window treatments increased, and deaths resulting from window cord incidents decreased from an average of 11 in 2011 to 5 in 2012, per Consumer Products Safety Commission. • Developed the social media function for the company. • Earned three Golden Thinker Awards from North American Precis Syndicate (NAPS) for media placements. Show less

Shakey’s Pizza Restaurants 2002 – 2003Responsible for a $300,000 annually in LA market.• Lead cross-department effort to forge a relationship with the Mighty Ducks of Anaheim and Aramark. The relationship created opportunities for other partnerships, product placement, compelling stories and revenue streams while sparking interest in a stagnant brand. As the team advanced through the playoffs, our investment of $75,000 resulted in over $3 million in earned media, increased interest in… Show more Shakey’s Pizza Restaurants 2002 – 2003Responsible for a $300,000 annually in LA market.• Lead cross-department effort to forge a relationship with the Mighty Ducks of Anaheim and Aramark. The relationship created opportunities for other partnerships, product placement, compelling stories and revenue streams while sparking interest in a stagnant brand. As the team advanced through the playoffs, our investment of $75,000 resulted in over $3 million in earned media, increased interest in our franchise opportunity, and generated partnership opportunities from other teams like the Los Angeles Galaxy.• Franchise Relations• Managed all marketing activities, including: public relations, crisis communications, franchisee relations, development of point-of-purchase materials, broadcast advertising, broadcast relations, promotional opportunities, implementation, and menu updates. Show less

SuperCoups is a franchise company in the co-op direct mail business. Media Budget: $200,000 annually • Crisis Communications: Lead corporate response 2002 anthrax in the mail crisis. Drafted a packet of information for franchisees and employees throughout the system to answer questions and concerns from their clients and people who received the envelopes. • Event planning. Planned annual conference in Las Vegas that took place two months after 9/11. Pulled together a stellar event with… Show more SuperCoups is a franchise company in the co-op direct mail business. Media Budget: $200,000 annually • Crisis Communications: Lead corporate response 2002 anthrax in the mail crisis. Drafted a packet of information for franchisees and employees throughout the system to answer questions and concerns from their clients and people who received the envelopes. • Event planning. Planned annual conference in Las Vegas that took place two months after 9/11. Pulled together a stellar event with a skeleton crew for 150 people, including a celebrity speaker, awards ceremony, off-site events and more. Directed trade show activities, including: pre-show preparation, press outreach, special dinner event at the show, and post show follow up.• Media Relations: Worked with industry publications to increase positive mentions of SuperCoups in publications used by franchise brokers and prospective franchisees.• Designed and executed company's standardized 11-step franchise licensing program ensuring each prospect received all pertinent information and decreasing likelihood of legal challenges• Editor and contributor to company's new intranet site, SC-Central.com Show less

BSMG Worldwide is a leading global full-service public relations company and part of the Publicis Group and sister company to Bozell Worldwide.Planned events and programs for clients · Wrote press materials and radio copy for clients · Pitched media ·Interfaced with new business teams regarding business development · Coordinated with creative department atsister agency · Worked within set budgets and estimates · Managed Southern California Internship programClients included:… Show more BSMG Worldwide is a leading global full-service public relations company and part of the Publicis Group and sister company to Bozell Worldwide.Planned events and programs for clients · Wrote press materials and radio copy for clients · Pitched media ·Interfaced with new business teams regarding business development · Coordinated with creative department atsister agency · Worked within set budgets and estimates · Managed Southern California Internship programClients included: AirTouch Cellular, Arm & Hammer, Catholic Healthcare West, Diedrich Coffee, The Family Channel, Hewlett Packard, and Hyperion LTK. Show less

Oversaw project management of multiple point of purchase and broadcast projects for ten field offices.Bozell Worldwide is a full-service, global advertising agency and sister company to BSMG Worldwide.Reported to Account Director and Creative Manager Managed interface between art directors and account service people for ten Taco Bell field officesEdited layouts and scripts Negotiated estimates with outside vendors Served as liaison between national account team and… Show more Oversaw project management of multiple point of purchase and broadcast projects for ten field offices.Bozell Worldwide is a full-service, global advertising agency and sister company to BSMG Worldwide.Reported to Account Director and Creative Manager Managed interface between art directors and account service people for ten Taco Bell field officesEdited layouts and scripts Negotiated estimates with outside vendors Served as liaison between national account team and field account team Coordinated and managed eight-week internship program Show less

Red Robin International is a franchise organization offering the Red Robin Gourmet Burger and Spirits franchise concept.Reported directly to Vice President of Marketing · Local store marketing support · Grand opening support ·Research · Coordinated two annual conferences · Franchise relations and communications