- Lead and grow a team of talents on user research, product design and content design to support both core feature and product growth.

• Led design of the Databento MVP from scratch, which is a platform that unifies the transition of financial data. MVP contributed to $4.5M Seed+ round and $24.2M Series A round, and won Financial Industry Association 2021 Innovators.• Led all design phases from early research to hifi handoff of Databento landing page, core end-to-end data request flow, customer dashboard and API documentation.• Created Databento design system from scratch.• Defined the product roadmap with founders and managed product backlog.

Product design lead and product manager of NetLogo Mobile App and Physics Lab AR app at CCL (the Center for Connected Learning and Computer-Based Modeling) and TIDAL Lab (Tangible Interaction Design and Learning Laboratory), Northwestern UniversityWork on the mobile app from scratch for NetLogo, which is an agent-based modeling platform and community to foster computational thinking with complex systems for learners, teachers, and researchers.- Empower learners with a more intuitive and scaffolded interaction with agent-based models.- Empower educators with a more standardized yet flexible model development platform.Work on the new mobile version of Physics Lab AR, which is an app recommended by Apple App Store , enabling teenagers to learn science by doing experiments in the virtual lab

Design coach for Human-Centered Service Design Studio

Worked on Microsoft Forms, which is a web-based survey tool powered by artificial intelligence and integration with Microsoft app suite.• Explored UX improvements of add-new, theme-editing and branching features by conducting user interview, iterating prototypes and running user testing.• Explored a refreshing mobile experience of Forms, made functional prototypes and presented to feature crew.• Worked on an internal app which encouraged Microsftees with different background to mingle and got 1000+ visits in one week. Won "Award for most creative" in Microsoft 2019 Hackathon Beijing Venue and contributed to "One Microsoft" culture.

• Made a step-stretch-leap strategy for 3M oral care retail experience through researching stakeholders and the market.

Synced is the first technology media and industry service platform focused on artificial intelligence, robot and neural cognitive science in China, providing the high quality content and industry services for the practitioners.• Translated user needs and business goals into simple solutions by contributing to the whole design process from research to wireframes and shipping the product.• Created a seamless experience between mobile and desktop ends and increased user engagement on Synced website by designing a read-it-later feature and an add-to-favorite feature. Collaborated with the multidisciplinary team.• Redesigned the AI application search feature according to the long-term road map and presented hi-fi prototypes to the manager, CEO and potential investors.• Determined the future feature sets of the back-end management system by designing blueprints of various stakeholders. Presented wireframes to varying levels of the organization, gathered feedback and iterated.

iFlyPlus is China’s first high-end lifestyle APP that enables clients to use their cellphones to search for helicopters, corporate jets, and to book private trips.• Utilized qualitative and quantitative data from user research and comparative analysis to make value-driven design decisions to improve mobile and web UX.• Collaborated and communicated design decisions with the development team.• Increased app downloads by 250% in three months by designing a new referral program and refreshing the tone for marketing.