www.ethos-creative.co.uk

Celia Sawyer is a successful Television personality and Interior Designer. As her Head of Marketing, my role was to develop and oversee every online and offline campaign for Celia as a business woman, as well as her thriving interior design business. The goal? To ensure the self-made, multi-millionaire is the 'go-to' woman for glamorous interiors and property insights.It is Celia’s savvy eye for design and feisty personality which resulted in her being one of the all-star Dealers on the award-winning Channel 4 show, Four Rooms. The programme is now in its sixth series and has won a prestigious Royal Television Society (RTS) Award. On the back of the success of Four Rooms, Celia was handpicked by BBC One to create her own show which focused on amateur interior designers taking over homes around the UK. Both Television shows were an incredible experience to be part of and a plethora of Marketing and PR surrounded each show/campaign. Highlights include; Re-branding Celia’s business Fast-moving strategy High-level pitches to nationwide developers and clientsDeveloping Celia’s social media strategy Overseeing all content, from press releases, photo-shoots, blogs, video marketing Managing Celia's Mail Online column and OK! Blog Organising an interview and shoot with OK! Magazine – from brief to inception Ensuring Celia’s design projects featured in leading publications/TV as well as online mediaIncluding BBC Breakfast, Bridge for Design, Tatler, Heat Magazine, Elle Décor, Grazia, BOAT International, Kitchen and Bathroom Utopia, Mayfair Times, radio interviews

Saxe Coburg - the property group for Homes of Distinction and Luxury Lifestyle, from the south coast, to London and beyond.DevelopmentsResidential SalesLand and New Homeswww.saxecoburg.eu

In 2012 a team of creatives launched an exciting and prestigious business and lifestyle magazine for the Dorset and Hampshire community (UK). With over five years in the publishing industry I personally wanted to create a magazine that boasted style and substance, connecting local businesses and people.I created the brand identity for The Box, both online and offline, from the beginning. The initial concept quickly developed and I put together 60 pages of editorial, advertorial and advertising each month. The Box covered national and international events, alongside interviews with celebrities, business icons and sporting stars; the pages were littered with insights and news that warranted a national audience.The Box Magazine has received a superb following and is developing its digital strategy to move with the times.

Platinum Property Partners (“PPP”) is an established, highly respected and successful property investment franchise that enables its Franchise Partners to quickly, safely and successfully build UK residential property portfolios as profitably as possible. Launched in 2007, PPP is the world’s first property investment franchise and is also the fastest growing premium franchise in UK history. There are currently over 150 Franchise Partners operating in 85 towns and cities across the UK. The company is a member of the British Franchise Association and is the UK’s leading provider in this sector. The tried, tested and proven business model enables PPP Franchise Partners to build property portfolios that achieve an average return on investment of 15%. The business model is unique in franchising because it combines high-trading profits with appreciating underlying property assets, that also provide for future capital growth.My Role Included:Marketing & PR strategy, PR/Media Management, Creative Briefs working with external Agencies, Press Releases, Press Packs, Brand Guidelines, Marketing Collateral & Production, Onsite Event Management/Front of House, Understanding various routes to market & ROI, Lead Tracking, Data Analysis, Budget Planning, Social Media Campaigns, Copy Writing, Word Press Management, Project Management on a variety of tasks, PowerPoint, Speaker Training, Sponsorship Management & Sourcing, Exhibition Organisation, Networking (as the head of the Platinum Lifestyle brand) Agendas, Research & Proposals, Post Campaign Feedback, Market Research, Working with Novice Investors to Savvy Experts & Corporate Professionals to achieve brand success.

Including PR / Interviews / Copywriting / Design / Branding / Brand ID / Marketing Communications / Production / Visulisation / Event Planning / Managing a Team of writers, designers and sales staff / Online content and Database Management Being the Editor in Chief of DV8 Publications nationwide I had an incredibly exciting role within the magazine, print and publishing world. As Editor in Chief I had the sole responsibility of project managing the group of companies based from their Head Office on the South Coast.As Editor I led the team to deadline every month, working closely with PR agencies, agents, artists, labels, fashion houses and a multitude of companies across the UK and internationally. I ran coverage I deemed current and on-trend, took charge of interviews and successfully built the magazine brand to a huge success, where it was seen as the market leader in terms of news, information and people.From overseeing and carrying out the majority of editorial content, interviews, planning of coverage, to the design and production, further to being a franchise advisor on a national scale to the network of magazines at DV8, this role was creative, dynamic, challenging and inspiring - allowing me to bring many of my own ideas to the magazine to progress and move it forwards within the market place.I progressed rapidly at DV8; becoming Assistant Editor at just 21, immediately after graduating. A year later I was Editor managing a full creative team and six magazines across the UK.I enabled DV8 to build its franchise network of magazines, proudly launching DV8 Manchester and DV8 Clapham and re-launching DV8 Southampton. In addition to the monthly magazines I produced an annual Definitive 'City' Guide which became a phenomenal success, often achieving advertising that the monthly magazine did not.