Suzanne Hunt Email & Phone Number

Bromborough, Wirral, Gb

- Manage iterative website development programme across a number of D2C Shopify websites; consistently looking to improve conversion, SEO, AOV, and facilitate marketing campaigns.- Launched Meyer’s first D2C website for the German market. Worked with SEO and PPC agencies to optimise content and advertising for a market where the brand was unknown.- Rebuilt cross-brand D2C store with a more optimised theme resulting in increased site speed and improving CvR and SEO.

Fullerton, California, Us

- Managed a multi-million dollar Shopify D2C store; increased sales year-on-year.- Responsible for all sales channels, including: an email marketing program with weekly campaigns; utilised A/B testing, personalisation and segmentation to improve open rates and engagement. Set up automated email flows and launched an SMS program that grew from 0 to 40k subscribers in a year. Led the performance marketing program, including paid social and PPC, increasing ROAS in the process.- Managed on-site content for product launches, responsible for all apps and integrations, such as implementing a friend referral scheme. - Developed editorial calendars and processes, managed freelance designers and developers.- Implemented Monday as a task management system.- As the business grew, identified and implemented a new department structure to support ongoing success.

Oxford, Gb

- Managed all aspects of the Hamilton suite of websites; creating content and landing pages.- Generated ideas for improvement, wrote user stories, worked with our web development agency, and carried out UAT and smoke testing.- Brought technical experience and understanding to Trust decisions about digital infrastructure, strategy and projects. - Looked at ways to measure content impact and use, and fed this data into the decision making process.- Improved SEO for long-tail keywords leading to a 20% increase in organic search traffic.- Improved conversion rates for the landing pages for our Google Adwords campaigns aimed at NQTs and International Schools.- Coordinated the production of training videos for maths teachers to help them approach teaching a complex subject.

Oxford, Gb

- Managed the continuous improvement of the Hamilton suite of websites, including generating and prioritising ideas for new developments, writing user stories, working with our web development agency, and carrying out UAT and smoke testing.- Facilitated the publication of digital resources for teachers; for example a set of training materials around ‘Maths Mastery’ for teachers to help senior staff in primary schools run training sessions.- Led a project to assess the impact of a numeracy program in Secondary schools, including editing and designing assessments, collecting and collating data and working with an external company to analyse the data.

Oxford, Gb

- Supported Hamilton's digital operations by working with colleagues and our web development agency to develop Trust websites.- Facilitated the use of Google Adwords, Google Analytics, and SEO to optimise content and drive traffic.- Implemented digital data security, and under took risk management for all digital projects.- Assisted with redevelopment of Hamilton Education website.- Managed a project to develop and launch the Hamilton Player website.

- Wrote and designed email campaigns for a 20k list. Used techniques such as A/B testing, segmentation, personalisation, and auto-responders to increase open rates and engagement. Open rates increased from 20% to over 60%. - Co-ordinated all digital content, including audio and video, for our website and social media accounts. Optimised webpages for SEO and engagement. Increased web traffic by 20-30% each year. - Used Google Analytics and Crowdbooster to analyse the effectiveness of our communications and measure our conversion rates. - Launched a new website in March 2012. This included developing the information architecture, creating content for over thirty webpages and editing/refining content for over a hundred additional pages. - Led project to create a 'kiosk' style website for use on a touchscreen at a visitor centre. Worked on site design and development of a drupal template, and managed an external agency to develop an interactive visitor map. - Led the digital execution for two successful land-purchase appeals, including on-site content, email campaigns, and social media. Both appeals raised over £30,000 in online donations.

I was seconded to The Wildlife Trusts web collective project as a Project Officer.- Identified key risks and mitigation measures for the Web Collective Project.- Designed a system to identify digital development priorities across the Wildlife Trusts.- Identified goals and key targets against which performance of the project could be measured. - Designed a system to monitor supplier performance. - Developed a proposal to improve our membership journey, specifically looking at the direct debit sign-up process.

Towcester, England, Gb

Maintained databases, managed the weekly payroll, filing and post, answered customer queries, distributed stock, entered data into Excel spreadsheets, & analysed customer surveys.

- Promoted existing video games and new releases via social media - Wrote and circulated press releases to online and offline news outlets. - Wrote and designed email newsletter for mailing list of 20k+ subscribers.- Managed a writing team of 4-6 volunteers.- Community management; Organised a local LAN gaming event to promote an upcoming game release. - Assisting with the development of a new website, including the rebuilding of the community forum.

Master Of Arts - Ma, English Literature

Ba, English And Creative Writing

Education record