Suzi Robinson (She/Her/S) Email and Phone Number
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A strategist at the core, transforming brands and businesses. Customer-centric leader and entrepreneur with proven track record in launching new brands, products, and services, with a digital-first approach. Expert in go to market strategy, strategic planning, executive and strategic communications, multi-channel execution, brand content, digital and segment marketing, product management, innovation, market insights, analysis, community development. Passionate about creating amazing experiences along the entire customer journey. Known for: challenging an organization to evolve and grow; building consensus to propel action and change; finding creative and innovative solutions to complex business problems; delivering customer value and tangible business results. Collaborative, mentoring leader with a passion to develop and motivate teams and external partners. Community leader and public speaker.Go-to-Market Strategy, Brand Awareness, Brand Development, Brand Equity, Positioning, Strategic Communications, Executive and Corporate Communications,, Public Relations, Brand Identity, Design, Digital Innovation, Digital Marketing, Omnichannel Marketing, Mobile, E-commerce, Performance Marketing, Social Media, Influencer Marketing, Product Launch, Integrated Channel Planning, Channel Optimization, Conversion Optimization, Creative Marketing, Consumer Insights, Market Research, Partner/Channel Management, Corporate Responsibility Strategy, Crisis/Issues Management, Community Engagement, Licensing, Legal and Trademark Protection. Leadership, Mentoring, Adaptability, Budget Management, Team Management. Community Development, Diversity, Equity, and Inclusion.
Wheaton College Massachusetts
View- Website:
- wheatoncollege.edu
- Employees:
- 968
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Vice President For Marketing And CommunicationsWheaton College MassachusettsBoston, Ma, Us
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Vice President For Marketing And CommunicationsWheaton College Massachusetts Mar 2023 - PresentNorton, Ma, UsServe as the chief marketing officer and member of the executive leadership team/President's Council. The Marketing and Communications Division stewards the brand, fosters innovation, creates digital experiences and drives program marketing.Founded as a female seminary in 1834, coeducational since 1988, Wheaton is the perfect blend of tradition meets transformation. Students design their experiences, gain critical thinking skills, and prepare for professional careers and abundant lives through the College's interdisciplinary Compass Curriculum, augmented by the Life and Career Design Institute.Wheaton offers over 100 bachelor's programs, 4+1 master's programs, and guarantees access to experiential learning opportunities. From the learning lab at the Wheaton Early Education Center, to study abroad and internships, students can begin their professional paths well before graduation. With a community of esteemed, accomplished faculty and more than 100 student clubs/organizations, Wheaton students are challenged, championed, supported and seen.
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MemberChief 2022 - PresentNew York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them. -
Town CouncilorTown Of Bridgewater Ma Jan 2023 - Dec 2024Bridgewater, Ma, UsServe as Town Councilor at Large for the Town of Bridgewater which is home to Bridgewater State University, an MBTA station, a public golf course, beautiful green spaces, hundreds of small businesses and approximately 29,000 residents. -
Brand Team LeadYear Up Oct 2021 - Mar 2023Boston, Massachusetts, UsLed the team driving brand transformation, strategic communications/PR, cause marketing and innovation marketing for workforce development organization connecting talented young adults, 90% of whom identify as BIPOC, with top Fortune 1000 companies. Responsible for brand transformation, brand management, thought leadership, content, public relations, brand social media, SEO strategy and brand guidance across all marketing and communication channels. Led growth and innovation marketing strategy, planning and execution. New market and pilot launch. Integrated DEIB principles and practices across marketing and communications strategies.Key initiatives:- Brand Refresh strategy- In partnership with Social Finance, helped launch Year Up as an inaugural training provider of the $100M Google Career Certificates Fund- Innovation pilots marketing strategy- NFL "Inspire Change" 2022 grant recipient cause marketing- Partnered with Diversity, Equity, Inclusion & Belonging (DEIB) team on internal and external communication strategies and projects -
FounderBrand2X 2019 - 2022Strategic consultancy helping diverse businesses get to the next stage of growth. Level up with us!Projects Highlights:- Brand & Business Advisor (various brands and social justice organizations)- Brand & Communications Strategist for Political Candidate- Marketing Strategy & Digital - Commercial Strategy & Development for fitness company- Independent Writer (various assignments)Please reach out via LinkedIn, info@brand2x.com, or visit brand2x.com to learn more. -
Co-PresidentDiversity & Inclusion For Community Empowerment (Dice) 2019 - 2022DICE is a non-profit organization committed to advocating for systemic solutions that promote diversity, inclusion, equity, cultural competency, anti-racism, empathy and compassion in our towns and schools. Our vision is to create an inclusive community where 100% of education and government decisions are made through an equity lens, informed by a representative sample of community members as well as research and/or training, so that people from all backgrounds - particularly our youth - can live, thrive, and succeed. Our mission is for all residents and children to experience a strong sense of community and belonging through the understanding and appreciation that when solutions are created to meet the needs of the under-resourced and under-represented groups in our communities, then everyone benefits and can thrive.Visit us at www.dicemassachusetts.com. -
Vp, Marketing StrategyEmbrace Home Loans 2018 - 2018Middletown, Rhode Island, UsLaunched new products and developed acquisition campaigns to reach new customer segments, managed performance marketing and built omnichannel experience for Direct to Consumer and Retail divisions for national direct mortgage lender. -
Director Of MarketingAu Bon Pain 2017 - 2018Boston, Ma, UsDirected customer experience and engagement with seasonal marketing campaigns and focus on digital innovation. Responsible for strategic brand planning, market positioning and messaging, ecommerce, launch of online ordering, mobile, digital channels, product marketing, menu and new product development, promotional strategy, advertising, consumer insights. Directed retail merchandising strategy and category management to increase same store sales. -
Head Of Marketing - Fresh Formats Llc/BfreshAhold Nederland 2014 - 20161506 Ma Zaandam, NlLifetime opportunity to create a new "digital first" grocery shopping experience and innovative concept from the ground up!A lead developer of bfresh® brand launched in Greater Boston. Scope & responsibilities: brand strategy and identity development; omnichannel experience; communications and messaging; in-store experience and store design; mobile, ecommerce, digital, performance marketing, and social media; marketing and promotional planning; customer relations; innovation testing and consumer research. Built marketing function, processes and team. -
Digital Innovation LeadStop & Shop 2012 - 2014Quincy, Ma, UsStrategy, collaboration and delivery of digital innovation. Commercial lead and SME to guide and drive collaboration across business. Focus on: mobile apps and mobile commerce, e-commerce, in-store solutions and experience, and associate mobility. -
Company Spokesperson/Manager, Public & Community RelationsStop & Shop 2010 - 2012Quincy, Ma, UsBuilt and protected company reputation for multi-billion food retailer. Company spokesperson responsible for communication strategy, positioning, crisis communications and community engagement. Brand champion and innovator. Designed and executed new initiatives to boost company profile and differentiation in consumer shopping technology and health & wellness. Managed and leveraged traditional and social media channels to engage media and consumers.
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Manager, Brand Strategy / Integrated Marketing PlanningStop & Shop 2007 - 2010Quincy, Ma, UsDelivered strategic initiatives in partnership with senior business leaders to bring corporate brand strategy to life through people, stores, and improved customer experience. Specific focus areas: Associates, Store Format, Corporate Responsibility, Technology Branding.Launched key sales initiative and customer loyalty program, Gas Rewards, with Shell across 400+ stores for Giant Food and Stop & Shop.
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Manager Media AlliancesMonster 2007 - 2007Weston, Ma, UsExtended Monster premiere recruitment brand into local markets, targeting SMB and job seeking consumers via newspaper and media partnerships. Key partners: The New York Times, Boston Globe, Philadelphia Inquirer.
Suzi Robinson (She/Her/S) Skills
Suzi Robinson (She/Her/S) Education Details
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Boston UniversityCommunications
Frequently Asked Questions about Suzi Robinson (She/Her/S)
What company does Suzi Robinson (She/Her/S) work for?
Suzi Robinson (She/Her/S) works for Wheaton College Massachusetts
What is Suzi Robinson (She/Her/S)'s role at the current company?
Suzi Robinson (She/Her/S)'s current role is Vice President for Marketing and Communications.
What is Suzi Robinson (She/Her/S)'s email address?
Suzi Robinson (She/Her/S)'s email address is su****@****ail.com
What is Suzi Robinson (She/Her/S)'s direct phone number?
Suzi Robinson (She/Her/S)'s direct phone number is +318865*****
What schools did Suzi Robinson (She/Her/S) attend?
Suzi Robinson (She/Her/S) attended Boston University.
What are some of Suzi Robinson (She/Her/S)'s interests?
Suzi Robinson (She/Her/S) has interest in Social Services, Children, Disaster And Humanitarian Relief, Health.
What skills is Suzi Robinson (She/Her/S) known for?
Suzi Robinson (She/Her/S) has skills like Integrated Marketing, Marketing, Strategy, Management, Competitive Analysis, Leadership, Marketing Strategy, Digital Strategy, Marketing Communications, Social Media, Retail, Brand Management.
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