Suzi Sidman Email & Phone Number

Texas, United States

Texas, United States

Irving, Tx

• Responsible for creating strategy for all social media channels, including Twitter, LinkedIn, YouTube and Pinterest. • Responsible for creating social media content and implementing content using scheduling tools.• Create and maintain social media calendar and submission process for Marketing team.• Manage email marketing program, including email scheduling, agency relationship, email templates and list management. • Responsible for website content for public website, supplier website and secure member website. • Work with several internal teams on content updates. Collaborate with developers to create and implement new elements on sites. • Provide analytic reports to internal teams for email marketing and websites metrics using Google Analytics, Coremetrics and ExactTarget. • Act as brand manager for social media channels, email content and website content. • Successfully launched and maintained a mobile app for field sales team. Responsible for gathering related content from other departments, scheduling and continuous content implementation through content management system.• Implemented SMS program for internal and external users, including strategic planning, scheduling and implementing SMS messages on behalf of various departments throughout the company.• Attend company sponsored conferences to live tweet and implement social media board technology to enhance attendees experience.• Maintain budgets for various projects, including processing third-party invoices.• Train and educate internal teams on analytic tools, content management systems and digital trends.

• Responsible for the project management of several hotel website redesign projects • Serve as liaison between clients and web designers and developers• Create and maintain website content in a Content Management System• Maintain budgets for multiple clients for large and small scale projects• Train clients on Content Management System and other publishing tools• Assist clients in various aspects of Social Media marketing, such as Facebook, Twitter and Pinterest• Create and send email campaigns to customer databases and provide performance reporting• Educate clients on best practices to improve website traffic • Help team troubleshoot technical issues

• Responsible for obtaining and managing product, project and article content for Michaels.com• Solicit and work with vendors to obtain product and project content • Work with Merchandising Team to develop product offerings online• Manage process for monthly email newsletter blasts• Work with advertising agency to manage timeline and budget for program• Supplies Design Team with necessary content assets, style guides and design direction • Secure new partners to share content, negotiate media buys and develop contests • Develop and coordinate Marketing department weekly communication for retail locations• Manage various digital efforts for Michaels.com, such as weekly ad and seasonal promotions• Work with Marketing team to coordinate in-store promotions online• Create content for monthly promotions for eight landing pages• Collaborate with team to determine weekly homepage promotions and monthly email promotions• Coordinate and launch Grand Opening emails • Work with Graphic Designers to ensure all standards are met for graphic elements online

• Accountable for researching and writing product descriptions, buying guides and landing pages • Create promotional and creative messaging for weekly online promotions • Attend all online promotional meetings from inception to completion• Work with Merchant teams to ensure product and promotional copy is accurate• Review, analyze and moderate customer-submitted online product reviews

• Responsible for generating marketing copy for all print retail vehicles-Inserts, Grand Openings, ROPs, Direct Mail, Corporate Collateral and other special projects for both U.S. and Canadian markets• Attend all creative brief meetings with internal customers to receive creative direction • Work with the Merchandising Department to ensure copy is accurate• Create urgent ad alerts for retail locations when printed errors occur• Ensure all processes and procedures are followed throughout production schedule