Suz Koch Email & Phone Number

Battle Ground, Wa, Us

United States

United States

Seattle, Washington, United States

Develops strategy for feature launch timing including working with PM and PR on optimizing schedules.Manages GTM process for all key features including positioning, communication, creative briefs and PR plans.Works with BI and PMs to identify and report on key success metrics.Partners with Sales and IM to develop brand tentpole moments to ensure key features build on our total customer plans.Partners with Member Experience to develop the plan for customer engagement at and post launch.

Seattle, Washington, United States

Principle ownership of product marketing strategies and execution for Alexa Features (Routines, Multi-Room Music, and Announcements) including go-to-market and evergreen product marketing via onsite, email, display, search, social, on device, and in-app channels for the entire customer lifecycle. Responsibilities include definition of strategic positioning, prioritization of features, target customer identification, feature messaging, channel mix, and copywriting to present the right Alexa customers with the right feature at the right time. Work closely with feature product and engineering teams to feed into new product development, as well as ongoing product improvement for existing features, and partner with other Alexa teams to cross-promote features where applicable.

Greater Seattle Area

Define, design, and optimize social media strategies for the PR organization including development of GTM, campaign, and evergreen strategies, building the content creation processes pipeline, and forging relationships across the PR organization to curate and publish reputational and PR news on @AmazonNews, main Amazon social media channels, and S-Team social handles. Serve as social media expert to the PR organization and as a liaison externally with social platforms on their direction, best practices, and new opportunities.Key Projects• Executive Social Media Management. Strategic development of content for senior level executives across Twitter and Instagram.• Engagement with Politicians. Working with the Public Policy team to use @AmazonNews to correct mistruths and inaccurate as-sertions made by high profile politicians like Joe Biden, Alexandria Ocasio-Cortez, and Elizabeth Warren. DC Fly-in with the Public Policy team, taking FCAs to meet elected officials to invite them to visit an FC. • Social media strategy for major PR announcements including HQ2, Jobs Day, Career Day, Climate Pledge, Device launch events, Black Friday/Cyber Monday press events, Prime Day, $15/hr wage announcement, quarterly earnings, re:Invent, re:Ignite, MARS, re:MARS, Amazon Future Engineer, Disaster Relief by Amazon campaigns, Emmys, Oscars, Grammys, Shipment Zero.

Greater Seattle Area

Development of organic social media and content strategies for Amazon.com across eight social networks for both business-as-usual and campaign workDevelopment and management of creative team comprised of social editors and visual designGlobal point of contact for organic social best practices Creative strategy lead for vendor-funded executionsProject Management of large-scale retail events such as Prime Day and Black Friday/Cyber Monday including 24 hour war room direction and coordination.Coordination with categories to execute social campaigns to raise awareness of their offeringOrganization and execution of the Annual Amazon Global Social Media SummitProduction of weekly and quarterly analytics and reportingWriting and execution of Social Media Engagement Bar Raiser Program

Sydney, Australia

We Are Social is a conversation agency with offices in London, Paris, Milan, Munich, Sao Paulo, New York, Singapore and Sydney that helps brands to listen, understand and engage in conversations in social media.Accounts: adidas, STA Travel, Chemmart, Open Universities Australia, Open Training Institute,Lesson Zone, 3P Learning, Expedia.com.au,ResponsibilitiesDevelopment of social media and content strategies for a variety of clients, both business-as-usual and campaign work)Day-to-day client management including weekly WIPs, client negotiation, contact reporting and feedbackLed strategic and creative idea sessions for new client pitches and campaign developmentDevelopment and management of a team consisting of senior content & community managers and internsOversaw the production of digital builds including ownership of budgets and project management plansOversaw production of video content - both short form (vine and Instagram) and long form (YouTube and Vimeo)Writing of both short form (facebook, twitter, pinterest, Instagram, LinkedIn etc) and long form (blogs and native advertising) contentWorked in an integrated manner with clients’ ATL creative, media and PR agenciesSocial media advertising management - ad booking, budget tracking, audience segmentation, development of sequential messaging to lead consumers through the purchase funnel, and reporting across Facebook, twitter and LinkedIn advertising platformsLed research into audience segmentation to optimise media spend and refine messagingLed social listening audits for complex brand hierarchies across a number of marketsProduction of weekly and monthly analytics and reporting, including social listeningOwnership of forecasting account revenue, internal finance, invoicing and budgets

Sydney

Development of integrated social media strategies for a range of high profile clients across the banking, retail, FMCG and not-for-profit industriesCreation of comprehensive content calendarsCommunity management for five clients, across Facebook, twitter, YouTube, LinkedIn, Instagram, Pinterest and Google+Creative development of video content and consumer promotionsWorked with both internal and external development teams to build a range of apps and websitesProduction of weekly and monthly analytics and reporting, including social listeningProvision of training to client customer service teams to maintain a high standard of service and consistency of tone across social media platformsDevelopment and execution of comprehensive crisis management plansManagement of external bloggersManagement of a Community Manager

Sydney, Australia

Development and maintenance of a comprehensive social strategy for Yahoo!7 properties including 50 Facebook fan pages and 32 twitter accounts, to increase visibility and traffic across all Yahoo!7 properties.Product lead for social tools, working closely with engineering to develop new tools and modules to support the social strategySole subject matter expert for social mediaLead the development of organisation-wide social media management standards, policies and rules of engagement Maintenance and ownership of all reporting for social media analyticsProvision of training and support to the organisation on best practices for creating, managing, monitoring, and developing content for social networksWorking with all properties to explore and identify ways to integrate social media into business strategies and marketing campaigns through software upgrade, module development, competitions etcKeeping abreast of social trends and developments through research and applying these to Yahoo!7’s social strategy

Sydney, Australia

Cross functional role taking ownership of technical development of www.banzai.com.au Go-to person in the team for all technical queriesDay-to-day maintenance of the site, updating stories, events, galleries, videos etcManagement of professional athlete bloggers including detailed technical assistanceOwnership of Banzai’s social strategy Editorial content creation, taking over journalistic responsibilities following the departure of a team memberBuilt pages and properties using the Yahoo! CMS

Sydney, Australia

End-to-end permanent and contract recruitment across all business units for Sydney, Melbourne, Brisbane, Byron Bay and Auckland officesBuilding and maintaining industry and skills relevant talent pools and database managementConsulting with hiring managers to help produce job specificationsConducting interview training for hiring managersRepresenting the Yahoo!7 brand at industry events and educational institutionsManagement and training of a part-time ResourcerManagement of external vendors

Learning For Action | Climate Change Certificate

Ba, Psychology