Suzanne Wiggins Email & Phone Number

Directed end-to-end operations associated with management and growth of analytics’ revenue, capabilities, and offerings for high-value clients across retail, government, tourism, service, food, alcohol, tobacco, and healthcare industries. Oversaw goal-focused department of Directors, Managers, and analysts, planning and executing strategic analyses of.

Direct end-to-end operations associated with management and growth of analytics’ revenue, capabilities, and offerings for high-value clients across consumer science, biopharma, biotech, healthtech, and clinical trial recruitment. Oversee goal-focused team of VP and analysts, planning and executing strategic analyses of success across measurement planning.

Greater Chicago Area

Partnered with clients and cross-functional teams to develop measurement plans and analytics deliverables for multichannel marketing campaigns. Measured impact of audience targeting, segmentation, journey analysis, and personalization. Successfully led cross-functional teams to develop and enhance agency approach to multichannel tagging and measurement.

Chicago, IL

Delivered impactful digital strategies for our pharmaceutical and healthcare clients for brand planning, creative strategy, marketing campaigns, and website development. This required integrating my knowledge of the client's business strategy, brand, industry, product life cycle, pipeline, competitors, customer segmentation, key drivers, environment.

Reviewed psychological measurement and analysis reports for accuracy and to maximize clarity prior to finalization and submission to clients. This includes reviewing accuracy of data collection, appropriate analysis of data and summation of findings.

Conducted psychological assessments of individual performance and functioning. Responsible for managing multiple cases and prioritizing based on evolving deadlines. Analyzed data to identify areas of strength and weakness, relationships between variables, and to predict future outcomes and performance.Generated reports for clients which included insights.

Schaumburg, IL

Developed measurement plan and strategy for marketing campaigns. Utilized front end analytics tools (Google Analytics, Webtrends) and integrated with data from multiple sources (social media, Salesforce, email, media, paid search) to consolidate and provide a comprehensive analysis identifying actionable insights and optimization opportunities. Integrate.

Managed multiple projects related to clinical assessments and research for both the neuropsychological and neurodevelopmental clinics. This included tracking project completion, ensuring deadlines were met, administration of tools to measure neuropsychological functioning and scoring or reviewing of scoring for analysis.Assisted in the training and.

Master Of Science, Clinical Psychology

Bachelor Of Arts, Psychology