Suzanne Wiggins Email & Phone Number

Directed end-to-end operations associated with management and growth of analytics’ revenue, capabilities, and offerings for high-value clients across retail, government, tourism, service, food, alcohol, tobacco, and healthcare industries. Oversaw goal-focused department of Directors, Managers, and analysts, planning and executing strategic analyses of success across measurement planning, e-commerce, on-site sales, events, and marketing efforts.Successfully integrated Analytics Departments from multiple partner agencies during reorganization, while continuing to deliver quality work to clients on time. Instituted processes to scope work, define objectives, and allocate appropriate resources across multi-team department.Managed multimillion dollar portfolio of projects across 45+ clients.

Direct end-to-end operations associated with management and growth of analytics’ revenue, capabilities, and offerings for high-value clients across consumer science, biopharma, biotech, healthtech, and clinical trial recruitment. Oversee goal-focused team of VP and analysts, planning and executing strategic analyses of success across measurement planning, clinical trial recruitment, e-commerce, PR, communications strategies, and marketing efforts. Manage activities related to cross-agency education and training around new and evolved analytics capabilities.

Greater Chicago Area

Partnered with clients and cross-functional teams to develop measurement plans and analytics deliverables for multichannel marketing campaigns. Measured impact of audience targeting, segmentation, journey analysis, and personalization. Successfully led cross-functional teams to develop and enhance agency approach to multichannel tagging and measurement planning. Trained and managed analysts in executing ongoing analysis which identify impact of marketing program on brand objectives and business goals. Identified optimization opportunities around investment, targeting, digital journeys, website, and multichannel tactics. Presented performance analysis, insights, and optimization opportunities to internal stakeholders and clients.Developed analytics offerings for clients that provide answers to business problems or enhance target audience understanding, leveraging multichannel data, physician data, and/or patient data. Enhanced current analytics offerings to deliver strategic insights and solve for business problems or questions. This includes validation of perceived barriers to treatment or diagnosis, confirming journey mapping, and identifying most effective messaging for brand readiness.

Chicago, Il

Delivered impactful digital strategies for our pharmaceutical and healthcare clients for brand planning, creative strategy, marketing campaigns, and website development. This required integrating my knowledge of the client's business strategy, brand, industry, product life cycle, pipeline, competitors, customer segmentation, key drivers, environment (regulatory, political), and the current digital landscape (digital advertising, social media, SEM, marketing automation, analytics). Projects included:- Website strategy for both branded and unbranded sites (incorporating user personas, search behavior and trends, user journey, SEO strategy, keyword and content strategy, and competitor analysis with best digital practices)- CRM and NPP strategy for new product launches, disease awareness, and products facing a loss of exclusivity-Keyword research and strategy-SEO Audits-Advertising-Social Media campaigns-Digital strategy for targeted marketing campaigns

Reviewed psychological measurement and analysis reports for accuracy and to maximize clarity prior to finalization and submission to clients. This includes reviewing accuracy of data collection, appropriate analysis of data and summation of findings.

Conducted psychological assessments of individual performance and functioning. Responsible for managing multiple cases and prioritizing based on evolving deadlines. Analyzed data to identify areas of strength and weakness, relationships between variables, and to predict future outcomes and performance.Generated reports for clients which included insights and recommendations.Managed and coordinated assessment activities between multiple sites and examiners. Trained and supervised new employees.

Schaumburg, Il

Developed measurement plan and strategy for marketing campaigns. Utilized front end analytics tools (Google Analytics, Webtrends) and integrated with data from multiple sources (social media, Salesforce, email, media, paid search) to consolidate and provide a comprehensive analysis identifying actionable insights and optimization opportunities. Integrate reports into various dashboards or presentations for executive reporting. Manage multiple projects and delivery to accommodate evolving deadlines. Completed ad hoc analysis on social media and website performance. Prior project manager for market opportunity analysis to assist internal business clients with strategy for business growth. Created a new process and developed industry insights reports to support business units' understanding of the customer and marketplace. Recipient of Bronze Award for market industry insights work in 2014.Managed multiple projects that included competitor research, qualitative research, and quantitative research to develop customer or marketplace insights and better understand customer experience and satisfaction. Experienced in working with several different business and service units including manufacturing, technology, financial institutions, healthcare, real estate, aftermarket, transportation, and social services.

Managed multiple projects related to clinical assessments and research for both the neuropsychological and neurodevelopmental clinics. This included tracking project completion, ensuring deadlines were met, administration of tools to measure neuropsychological functioning and scoring or reviewing of scoring for analysis.Assisted in the training and supervision of interns in the department.Recruited and onboarded patients for research study participation.Administered research protocols with subjects.

Master Of Science, Clinical Psychology

Bachelor Of Arts, Psychology