Shakespeare Portfolio Director of Marketing for Novotel Sunshine Coast Resort, Novotel Cairns Oasis Resort, Pullman Cairns International, Hotel Woolstore 1888 Sydney Handwritten Collection and Peppers Marysville.

Australia’s leading organisation for Loyalty & Customer Engagement professionals established to provide thought leadership, education and networking opportunities to those working in the loyalty industry.

• Led marketing strategies to promote Evolt's BIA technology, driving personalised health recommendations.• Collaborated with R&D team to ensure evidence-based approach in product development.• Implemented data analytics platform for intuitive health tracking, enhancing user experience.

• Headed marketing efforts for Asia-Pacific, India & Europe, overseeing a team of 15 marketers.• Developed integrated marketing strategies for multiple client brands, driving growth and development.• Increased new leads by 150% and grew online social media presence by over 300% within 6 months.

• Developed and executed Direct Marketing strategies and budgets for 10 Art Union Prize Home lotteries annually.• Led a team to ensure marketing activities were implemented on time and within budget.• Analysed campaign results, produced management reports, and established strategic alliances with local partners.

Responsibilities:• Responsible for the research, development, implementation and management of an online casino loyalty program and website. • Accountable for activating, motivating and retaining online clients whilst maximizing customer value and increasing company profitability and market share.• Responsible for identifying valuable clients and devising, recommending and initiating effective online and offline customer loyalty marketing strategies and promotions across all the casino rooms.• Management of the Marketing Retention team.Achievements:• Reduced customer attrition rates by 15% whilst maintaining the cost of running the program at previous bonus rates.• Increased revenue among our top 10% of customers by 30%.• Increased weekly bonus campaign response rates by 10% as a result of more targeted offers. • Designed and managed the implementation of a community styled website.

• Managed marketing campaign data within the Customer Management System for Telstra Country Wide.• Collaborated with various stakeholders to formulate targeting strategies for marketing campaigns.• Streamlined list generation process, reducing time to market by 3 working days.• Made recommendations to increase response rates by 3%.

• Led marketing efforts in EMEA region for Envirotainer, driving sales in Pharmaceutical and Perishable industries.• Managed 10 Regional Sales Managers, implementing integrated strategies within budget constraints.• Developed strategic partnerships with airlines and freight forwarders to enhance end-user offerings.

• Prepared and constructed project deliverables for clients, specialising in Campaign Management (Unica).• Participated in project planning and solution design workshops, ensuring client satisfaction.• Conducted business and systems testing, collaborating with technical and managing consultants.• Worked with clients in retail, leisure, and financial services industries in the United States.

I worked as a Campaign Consultant in the Affinity Marketing Department for Alliance Cornhill. Responsibilities:• Responsible for the planning, execution and evaluation of large scale affinity customer marketing campaigns (targeting over 1 million per quarter), using SAS Campaign Management working on Teradata. • Liaised with affinity partners - mail order catalogue companies – JD Williams and Bradford Exchange, National Express, the charity PDSA and publishing company APL. • Worked with client to produce full campaign analysis.• Managed budgets and forecasts for associated affinity partner. Achievements:• Responsible for growing Divisions largest affinity partner (JD Williams) which on my departure accounted for 2/3 of the Divisions revenue and customer recruitment.

• Organised and executed a successful charity abseiling fundraiser, raising over 50,000 GBP for British Red Cross.• Utilised my experience from volunteering at Amnesty International in Trading & Merchandising Department to excel in Marketing Executive role.• Developed strong communication and event planning skills while working at British Red Cross.