Currently working on select initiatives that solve problems in HealthTech, the 0 to 1 Product space, and driving Product Innovation.I help mission-driven founders succeed through tailored product management strategy (discovery and execution). I live with a bias toward action that produces data and insight to make more informed decisions.Open to projects growing into larger roles in the future given the right fit, but only picking up fractional work through EOY.

• Created a multi-day curriculum based in Design Thinking, Lean Startup & Product Management fundamentals that allows individuals - regardless of experience or background - the ability to bring social impact ideas into reality • Recruited, led, and managed a national network of 70+ volunteers• Coached >800 attendees from >20 countries to create prototypes of >120 social impact ideas. • Led the organization to fund top initiatives with >$200,000, allowing companies coming out of GiveBackHack to create & test prototypes that generate business insight alongside social impactBackground:GiveBackHack is a community where experts from the fields of social impact, technology, and startup/business come together as equals to solve some of our most pressing social issues through technology & social enterprise.Our goal is to teach Design Thinking, Lean Startup & Product Management fundamentals that allow individuals - regardless of background - to bring ideas to reality that will have a social impact on their communities in a sustainable & scalable way. We create the right foundation for product growth while also providing connections to resources (dollars & in-kind), mentorship, and a framework to help validate ideas & move them forward.Some ideas move forward. Others fail the testing process - insights are gained & resources are reallocated to other initiatives. After our event, we integrate promising concepts into local community resources - social impact or business startup accelerators, foundations, concept academies and more.

Recruited and led our product and software engineering teams from research concept to sales launch on the TED stage. Launched to an audience of 25M within the first 3 months.Devised and executed a product strategy to streamline complex moonshot marketplace vision into actionable roadmap initiatives. This reduced complexity and empowered focused execution via clear expectations and owners. This strategy also reduced marketplace platform dependencies and enabled our product experiences to be built, launched, and tested with users/customers early and often.

• Led product teams responsible for launch of 0 to 1 product platforms. These platform products unified disparate tech stacks to support patient needs while streamlining technology through hyper-growth. Product platforms were launched while simultaneously meeting aggressive business product launch timelines that leveraged the net new products.• Managed Product and Technical SEO Leaders• Delivered the Thirty Madison Mobile App, a 0 to 1 mobile application that drove a 15% conversion rate the week of launch

• Launched internal platform tooling aimed at supporting our portfolio of healthcare condition brands with automation of standardized messaging aimed at helping patients better adhere to treatment while freeing providers up to focus on greater depth of relationship with patients• Pivoted quickly from Platform to E-commerce product management to bridge a short term multi-million dollar revenue gap through patient experience enhancements that drove a 39% increase in AOV within a challenging product mix

Adjunct Professor for Business of Art for Social Change (Liberal Arts 2806 - Spring Only)This class represents the intersection of design or studio practice and social entrepreneurship. Students begin the semester by leveraging Design Thinking to create a foundation of understanding around business (including product discovery, ideation and management), social change and then work to identify how they may leverage their own unique skills, passion, expertise and circumstance to create impact. Throughout the semester, they find inspiration hearing from and networking with real-world practitioners, and get the chance to put their learnings into action by completing a project aimed at leveraging Art & Design for Social Change via small iterations throughout the semester. Students complete the course with an understanding of “social entrepreneurship” nuances and a personal strategy for incorporating social practice into studio or design practices.

• Selected by our COO to lead product for the assessment of a new upstream market• Launched MVP experiments driven by feedback to prove capabilities and manage down usability risk for proposed launch product, achieving a 32% success rate• Created funnel analysis of proposed workflow to address feasibility and viability gapsduring sales processResponsibilities:• Identifying top market opportunities and best intervention point(s) based on our strategic advantages in data, network, and connectivity• Defining a roadmap for go-to-market via paid pilot programs with partners that allow us to learn through data while also building a larger, scalable and sustainable program• Understanding customer and user needs while gathering product requirements• Defining product vision and strategy• Collaborating with leaders internally and externally to leverage best practices and known strategies for success in product commercialization• Working closely with legal, privacy and data teams to identify and manage business viability risks for proposed new product workflow

As a dynamic product-minded facilitator described by TechCrunch as ebullient and by clients as effervescent and effective, I take pride in facilitating educational experiences in a way that is interactive, engaging, and community-driven. I have leveraged my expertise guiding groups towards an outcome in small and large settings - from small huddles with prominent executives awarding hundreds of thousands of dollars to larger audiences of hundreds in accelerators, conferences, weekends, pitch-day events, and curated workshops to fit customer needs.Services include innovation system design, facilitation, and 0 to 1 stage product coaching focused on strategic alignment & core competency identification, business model creation and analysis, customer and user value proposition, market analysis, technical feasibility and risk analysis, MVP planning and go-to-market strategy.Content and facilitation are based on best practices in the innovation space - Design Thinking, Lean Startup, Agile, and other Product best practices.My experience includes strong communication skills in a diverse and dynamic environment, including multiple ELL (English Language Learner) settings.Experiences I have facilitated include:• Startup Weekend, a weekend-style event focused on experiential education via early idea-stage generation in USA (2013-2016), Mexico (2015), Ireland (2014) & Australia (2017)• Startup Extreme, an early to mid-Stage Startup Conference in Norway (2015, 2016, 2018)• SEA Change Social Enterprise Accelerator Demo Day & Judging Process, that has awarded over $500,000 to social enterprise in the Ohio area (2016, 2017, 2018, 2019)• Introduction to Design Thinking at the international YSEALI Empowering Southeast Asian Educators Conference in Malaysia (2019)• Decelera, an international 12-day mid-stage Startup Accelerator & Conference run in Spain (2019) & Mexico (2019)

• Led the Clinical Alerts program from concept to development, producing >$3MM in revenue for CoverMyMeds & considerably more revenue for our McKesson-based partner• Collaborated with key stakeholders throughout the process of product discovery and into product-market fit, serving in roles with the dedicated product team, executive leadership, legal, marketing and sales Notable Responsibilities:• Crafted a vision and strategy based on input from all stakeholders and ensured clear communication to all levels of the organization, including senior leaders• Developed feedback loops between the product team and external users and customers to facilitate continuous product discovery • Worked daily with development teams to clarify vision and requirements, helping them maintain a focus on our objectives and key results• Worked with Sales and Marketing (internal and client-facing) to properly position products in the marketplace• Balanced the value of deliverables with their associated cost and risk, ensuring high-quality solutions

• Drove efficiencies for our internal user base, which resulted in a 2.5x increase in productivity that saved the organization >$1.7MM in annual employee costs• Managed successful scale of technology to meet the needs of a 5x client increase and 15x user increaseNotable Responsibilities:• Created consistent, data-driven feedback loops between our team, customers (pharmaceutical manufacturers), and users (internal support specialists).• Collaborated with our sales-lead in a client-facing role to align the scope of services sold to what the customer truly needed for a delightful and effective product, reducing the technology scope and manual service required while increasing product value, allowing us to scale the product with much better returns.

As the first product-specific employee at CoverMyMeds (acquired by McKesson for $1.3B), I generated results quickly in a fast-growing, abstract environment. My focus was on creating and driving a user-centric and data-driven orientation while removing barriers for our technical team and working directly with our senior leaders.• Established, implemented, & optimized HEART metrics (Happiness, Engagement, Adoption, Retention, Task Success) & iterative product enhancements to achieve 4x user growth (from 100,000 to 500,000 users), empowering our customers to success and our company to greater profit with each additional userKey Responsibilities:• Established, implemented and optimized effective utilization, user retention, and activation strategies• Identified, implemented and continuously optimized user satisfaction programs that provided overall company understanding and allowed the opportunity to increase user satisfaction, retention, and engagement. Programs included establishing Net Promoter Score (NPS), qualitative interviews in which our cross-functional team participated, and quantitative experiments and studies.• Drove improvement in the lifetime value of customers by segment• Maximized the effectiveness of user messaging (active and inactive) by analyzing current messaging, optimizing web pages and developing new messaging content and new message delivery tools• Used customer research and analytics to understand user behavior and needs, delivering the right message to the right user at the right time• Worked closely with data analytics to develop retention KPIs and program dashboard – prepared weekly and monthly program performance management reports and delivered them to senior leaders• Defined business requirements and work closely with Engineering to build program enhancements, scalable retention features, and tools.

• Started pre-product as the only employee not writing code• Led execution of product strategy – capturing requirements, generating mockups, facilitating the process of development, quality assurance testing, and launch management• Led iteration of product post-launch – compiling quantitative & qualitative data to drive decisions, balancing user feedback and business needs to create a value-based roadmap • Led all aspects of customer on-boarding, service, and support, creating a system to automate myself out of the role when appropriate

• Worked with team leaders to aid in the strategy and implementation of advertising campaigns for OhioHealth, a major healthcare leader• Researched competitive advertising in order to maintain awareness of the market and stay ahead of competitors • Researched specific industries and firms to aid in future client acquisition

• Assisted owners and employees with SEO, SEM, Google Places and various other Internet marketing strategy implementation• Compiled and organized content for website generation and maintenance• Researched the current market for trends and prospective clients• Helped develop future Adept lead generation and market strategy through market research• Supported Adept lead generation program through Social Media