Lead the community engagement strategy for the corporate Privacy and Regulatory Governance organizations. Strengthen and foster programs that support stakeholders across the engineering and business groups through changing legal and policy environments.• Establish the Privacy and Regulatory Governance Community programs, working with champs across the organization to advocate for privacy and governance in Microsoft products and services. • Own and drive large cross-functional strategies that help scale compliance initiatives and culture. • Develop processes, documentation, and communications for programs, campaigns, and initiatives.

Envisioned and executed the global community engagement strategy for Microsoft’s largest online community. Collaborated with leadership and colleagues to set strategic goals that aligned with business objectives and key results and partnered across organizations to achieve cross-functional objectives. • Leveraged understanding of community user audience to ensure platform features, engineering documents, product information, and outbound communications were appropriate to user needs. • Lead, grew, and promoted the super user program and fostered deeper connections between super users. • Managed a team of global engagement specialists to oversee day-to-day management and moderation of 25 million members and thousands of pieces of user-generated content per month. • Designed and developed content and communications, as well as outreach activities, such as monthly webinars, to build user relationships and drive product readiness for key initiatives. • Identified and analyzed quantitative and qualitative data to measure performance of strategies and activities against KPIs and to communicate the value of community to senior leadership.• Co-lead the Microsoft Community Council, a cross-organizational community of practice that built networks across communities to support alignment and amplify the culture of community at Microsoft.

Built strategic plans for the Mixed Reality community and executed them with attention to meaningful, effective, and measurable results, while establishing trusted partnerships between engineering studios and other teams. • Managed the organization’s presence at Microsoft Build 2018 to build developer evangelism for the Microsoft Mixed Reality ecosystem. Provided oversight, scheduling, communications, and reporting for in-person and online campaigns, exceeding KPIs by 18%. • Created co-development programs that gave early access to products and services, created connections to the developer community, and collected feedback for preview products. • Launched a Mixed Reality forum to build affinity for and skills in Mixed Reality among developers and IT professionals. Sourced technical content to support the launch of Mixed Reality commercial applications by partnering across Microsoft teams. • Designed and executed an engagement strategy for developers to request access to an application preview program. The strategy avoided a potential social incident, created positive customer engagements, and captured user scenarios for the application. • Created a series of ethnographic co-creation workshops for an application at a local non-profit organization.• Developed a social listening infrastructure to monitor social activity, identify influencers, and respond directly to customers via social channels. Established an employee social influencer amplification program to amplify announcements with a reach of 1.2M.• Managed a culture strike team to create a sense of community within the organization through targeted activities. One event exceeded the participation goal by 10% and another helped several clubs grow their membership by 100% or more.

Drove community engagement across Microsoft’s online store, www.microsoftstore.com, to increase growth and sales. Provided analysis and insight into engagement strategy and planned solutions informed by user activity, industry trends, and analytics.• Actively engaged with customers and reviewed content to lift sales by 34%. • Participated in social media strategy to curate user-generated content from Twitter and Instagram. • Identified opportunities to improve products and services as trends appear in reviews and questions. • Researched and wrote brand-appropriate responses to customer reviews and questions.

Developed and executed engagement and communication plans that drove more meaningful customer experiences on Microsoft’s largest consumer support platform, www.answers.microsoft.com. • Identified influential community advocates and cultivated relationship programs to develop deeper product engagement, resulting in increased participation across products and languages.• Contributed community engagement and communications strategy for high-profile consumer products such as Windows 10 and Surface.• Wrote and edited wiki articles that received thousands of views, and mentored user-generated wiki author program that generated millions of views. • Created community voice with thousands of forum posts that sparked both challenging and entertaining discussions about trending topics and educated customers about platform use. • Founded release communication strategy and editorial calendar. Established platform style guides and instituted best practice guidelines for global customer-facing teams.• Leveraged metrics to monitor and evaluate the impact and success of engagement and communications. • Collaborated closely with product support teams and community platform teams to provide customer insight that resulted in support escalations and intuitive new features.

Supervised product launch, vertical market, and sustained awareness campaigns for Windows Embedded products and solution areas. Projects included direct/relationship marketing, online/digital marketing, event integration, search advertising, and media purchasing. • Developed and monitored work-back schedules and coordinated agency, external, and internal teams to deliver campaign assets. Drove virtual team briefings to help members deliver against milestones. • Managed marketing asset collections across multiple tools, including a “Campaign in a Box,” to ensure messaging and design were leveraged consistently and efficiently across marketing, sales, and partner channels. • Established benchmarks for success and worked closely with analytics team to discover key learnings from marketing results in order to recommend strategy changes. • Maintained compliance with branding guidelines, legal practice, and privacy policies.

Led complex Microsoft community marketing projects with multiple dependencies and diverse stakeholders. Project requirements included establishing schedules, ensuring best practices, writing content, and mitigating community feedback. • Promoted community marketing initiatives and program updates to targeted MCP and MVP audiences through web page, newsletter, blog, email, newsgroup, Live Meeting, and event channels. • Helped improve program engagement and satisfaction by managing clear, proactive direct e-mail campaigns that touched up to 150,000 professional community members. • Managed designated web pages and contributed to overall site redesign by recommending changes to the navigation, writing messaging to optimize the templates, and editing directly in the content management system.

Managed the production of high-profile, high-volume Microsoft web sites such as Windows and Internet Explorer to ensure high standards of quality. Details included framing page architecture, procuring graphic art, overseeing development efforts, creating test plans, and ensuring that projects adhered to timelines and budgets. • Coordinated the development of over fifty localized sites. Ensured that hand-off deadlines and globalization requirements of each language were met.• Wrote, edited, and proofread content to conform to editorial and brand standards, enhance search results, and provide a positive user experience.

Developed content plans, editorial calendars, and promotional schedules for Microsoft Partner Portal projects. Assessed suitability of content submissions and proactively identified additional content. Content requirements included writing and editing for length, consistency, clear call-to-action, and adherence to corporate style guidelines. • Produced a monthly newsletter for 50,000 subscribers worldwide. Created an editorial calendar and production schedule, coordinated copywriting and image design resources, authored and sent the newsletter, and tracked click-through rates.• Identified and coordinate cross-promotional opportunities in other newsletters and web sites.

Managed the publication of technical and marketing content to corporate web site. Acted as end-user advocate in web page layout and redesign planning, and ensured accuracy and version control of materials from multiple teams.• Created, edited, and published technical content with attention to file development integrity, legal compliance, and usability. • Developed a corporate web style guide and a content management system user’s guide to ensure the consistency of the brand message, improve online readability, and optimize search engine results.