· Led product portfolio marketing planning and execution, data analysis and partnership initiatives· Defined and executed strategic plans, processes and metrics aligned with KPI performance objectives· Collaborated with product management, marketing and sales developing customer-centric strategies· Conducted market research obtaining industry, competition, trend and segmentation insights· Executed marketing strategies tailored to outdoor, terrain and mountaineering footwear categories· Planned and managed events and tradeshows increasing brand awareness, engagement and sales· Created relevant and engaging content distributed across social media, website and blog channels· Implemented marketing campaigns leveraging digital, paid, email, print and event channels· Spearheaded new trail running footwear product launch increasing engagement and revenue· Developed and implemented non-profit giveback program promotion increasing sales revenue· Forged strong partnership relationships with brand ambassadors amplifying social media brand affinity· Exceeded performance objectives increasing customer acquisition, conversions, retention and revenue

· Led global health and wellness communications, marketing and client relation initiatives· Developed and executed strategic plan and processes aligned with KPI performance objectives· Conducted market research obtaining industry, competition, trend and employer of choice insights· Created and launched 100+ wellness program, product and service solutions increasing engagement· Oversaw 60+ wellness facilities managing operations, programs, training and talent development· Planned and orchestrated events managing budgets, timelines, vendors and engagement activities· Facilitated group training sessions providing educational resources and well-being services access· Spearheaded 20 award applications including Fortune Best Places to Work and Working Mother· Implemented surveys evaluating and quantifying wellness marketing and program effectiveness· Exceeded performance objectives increasing employee morale, engagement and wellness outcomes

· Directed regional wellness program engagement and client relation initiatives· Managed team projects assigning workflows and ensuring quality deliverables· Exceeded performance objectives increasing engagement and attaining promotion

· Directed marketing, programming, data analysis and client engagement initiatives· Developed and implemented wellness programs increasing engagement and affinity· Exceeded performance objectives increasing engagement and attaining promotion

· Performed workplace wellness engagement and data analysis initiatives· Conducted surveys evaluating and quantifying marketing and program effectiveness· Exceeded performance objectives increasing engagement and attaining promotion