Suzy Rounce is the co-founder and creative director of Switchback Creative. This wife-hubby team has created a business built around being digital storytellers. Stories get inside people and create an emotional connection between them and your company. The ultimate goal is for your brand to become weaved into the fabric of their lifestyle, well-being and ultimately their identity.Suzy has an intense passion for design, marketing and strives to collaborate with clients developing communications that create a following for her clients. She earned her Bachelor of Design Degree, from the newly named Alberta University of the Arts (aka ACAD), graduating as the class Valedictorian. Suzy's ability to position herself as a design strategist and creative who is not solely focused on aesthetics, but see's her work as an integral part of creating raving fans makes her an asset to the clients she partners with. She plays an important role in helping businesses build respect and trust by providing thoughtful and clear stories around their brand.