Product Manager
Vildbjerg, Region Midtjylland, Danmark
As a part of the NPD and Portfolio Team at BLÜCHER, I’m responsible for both product planning and product marketing. This includes managing the product throughout the Product Life-cycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products.This includes working with sales, marketing and support to ensure revenue and customer satisfaction goals are met. I align product and marketing efforts to support the company’s overall strategy and goals.Key Responsibilities & Duties:• Know customer needs through Sales, research and market data• Develop product lines/services and appraise new ideas for market viability• Bring new products to market with return-on-investment analysis• Participate in NPD projects being responsible for Customer requirement specifications, launch strategies, pricing, market introduction etc.• Develop project plans, project schedules, resource requirements, and economic analyses and appropriately apply applicable evaluation criteria to potential projects• Create product marketing communications objectives• Market new products with sales, advertising and production teams• Assess competition by comparing products• Work with the sales regions to create product sales strategies• Create long- and short-term product sales forecasts and analysis for management• Determine product pricing based on market research, production costs and anticipated demand• Clean up portfolio to ensure reduced complexity and product cost