Stefani Patterson Email & Phone Number

Delray Beach, Fl

STRATEGIC GROWTHWe maximize your marketing budget by accessing data, deriving unforeseen opportunities, and diagnosing areas of improvement. Providing un-biased, data-driven insights gives you the confidence to make profitable marketing and business decisions. Our detailed approach maximizes all dollars spent by delivering a consistent brand message and enhanced consumer experience. Eliminate the fluff — our management of strategy and vendor relationships ensure your investment in product solutions yield results.“INCREASE PROFITABILITY“Stefani has been instrumental in our overall growth and digital presence. Her ability to find and translate data to overall business insights is unique. Her role ensures our brand is consistent and products we pay for are maximized. Her ability to see through the fluff of vendors has helped us lower and re-allocate our marketing dollars resulting in increased sales and profitability.”— Mike Rodriguez, General Manager of Braman Honda of Palm Beach

Delray Beach, Fl

Managed & Grew Automotive Business Across the US by 25+ new accounts and over $110k in Online Display Media Assisted in Launch of New Key Performance Indicators for overall profitable growth and database managementChanged client’s perception of ROI & Attribution leading to increased profitability for the client and increased sales for Transparency

Miami/Fort Lauderdale Area

Manage and Report “all things digital” to Mr. Braman aligning with overall sales goalsLaunched new standard of KPIs for Digital increasing overall reputation and online presenceImplemented Google Analytics Reporting Tool across the board-- presenting areas of improvement & opportunity from a single platform to both the General Managers along with Braman Management monthly Assisted in sales and profitability growth through a strong focus on enhancing customer experience, online merchandising, consistent branding, efficient investments, and teamwork.

Jacksonville, Florida Area

•Service and Challenge our local Dealer Groups to improve their Cars.com presence through monthly meetings/trainings.•Ensure both customers and prospects have a detailed understanding of Cars.com Audience/Products/ and Consumer Behavior by sharing monthly insights and practicing Solutions Based Selling.•Portray my passion for our company and products while helping dealers grow, making an impact on their short and long term goals

Denver, Co

Digital Media Regional Consultant April 13- Present • Net Revenue for Year : $103,000o First Sales Associate to sell over 100k net in one year in Cars.com history generating over 1.2 million in annual revenue• 2013 Revenue Leader Award• 2013 MVP Regional Award• 2013 Special Offers Award• 2013 Challenger Award • Implemented Service Process for Team West to improve retention and increase sell thruo Adopted the “Challenger Sale Approach”o Trained and coached sales representatives across the country to adopt this method• Managed and Coached Cars.com Regional Sales Teamo Identified Skill, Engagement, Coach ability Gap (SEC)o Completed Ride Alongs and One on Ones on a weekly/monthly basis

• Renewed and managed one of the largest dealer group contracts in Cars.com history: Asbury Automotive.o Doubled Asbury’s monthly spend from May 2011 ($90,000) to Oct 2012 ($192,000)o Increased contractual yearly spend by 20% at renewal date, May 1, 2012o Accomplished revenue increase, an additional 13%, from 170k to 192k during May 2012 to October 2012o Lead initiative that changed client’s perception of Cars.com from a vendor to a partnero Implemented a nationwide proven process to increase service and communication• Successfully designed and rolled out Dealer Confidence Documento Proved to increase market share, average revenue per dealer, and service• Designed and assembled communication for direct/affiliate marketso Implemented standardized document that improved communication and process

• In just 6 months, achieved and maintained $36,113 Net Revenueo Record Sales in the month of May 2011 of $22,037• Managed ALL dealer groups in Jacksonvilleo Implemented standard service document leading to incremental revenue increase:• Trained new Field Sales Managerso Coached via one on ones and ride alongs• Helped grow and cultivate current employees• Maintained customer base and prospect new business• Worked closely with Regional Sales Manager for continued success and market strategy

• Recipient of 2010 inaugural Service Excellence Award• 2009 Golden Glove Southeast Winner• Elected member of Purple Pride Leadership Team• Leader on Team Southeast• Increased Revenue YTD $20,000• Increased NLP sell through with current customers 100%• Increased UCS sell through with current customers 80% • Managed on average 28 accounts monthly