Adjunct Professor specializing in Marketing for Executive Education Masters programs.

Adaptable and nimble marketing professional with strong communication skillsExperienced in managing marketing campaigns across various channels, including digital, social media, email, and in-person eventsProficient in Salesforce Marketing Cloud, creating drip campaigns, building data extensions, and managing automationSkilled in Google Paid Search, Google Ads, and Facebook Ads for effective digital marketing campaignsBudget management expertise, optimizing spending, and providing guidance to programsBrand management experience, ensuring consistent brand standards and implementing website optimization strategiesStrong project management skills, liaising between departments and finding solutions to complex problemsExcellent graphic design abilities using Canva, Adobe Creative Suite, and other toolsProven ability to educate and train teams on Salesforce usage and marketing strategiesAnalytical mindset, evaluating target markets and utilizing data to optimize marketing effortsWell-versed in media and external communications managementDetail-oriented and results-driven, consistently meeting goals and delivering high-quality work

Manage social media channels and analyze the metrics Create and launch email campaigns Launch digital ad campaigns through social media sites and internet channels Create press releases for all major communications Build relationships with third parties Optimized internal communication within the organization by creating an intranet with Microsoft Suite Launched Microsoft Automate and Planner to help streamline the department’s organization and educated other departments how to implement as well Manage the brand image by reviewing all collateral, verbiage, and any other external documentsIn charge of putting on one of the largest fundraising event of the year for the organization, North Texas Giving Day.

Launched and promoted a new store market by creating community engagement withsocial media and local partnerships.Created guidelines and scheduling to optimize daily operationsMentored and trained staff for growth and development with the company.

Relocation for Husband’s Work Assignment Interacted with factory owners and management officials regularly, building strong relationships.Participated in on-site product inspection to ensure quality and packing standards were met.

Educated customers on different outdoor topics/activities in a fun and controlled environment. - Be adaptive to each class- Understanding how to adjust each class based on participant's needsREI Stone Mountain Boathouse- Managed and scheduled kayak and canoe rentals for customers. Dahlonega Trail Fest- Supervised main booth at event with a staff of five people for two days.- Created incentive to sign up for sweepstakes with coupons and customized REI hats that the guests could personalize, booth had the largest turn out at the event

Management- Lead successful teams across multiple store departments by creating a positive sales environment while providing critical feedback and the necessary tools for success in the workplace.- Strong ability to multitask and adapt in fast-paced and stressful work environments.Human Resources- Maintained a 96% satisfaction rate surveyed from team members under my direct supervision across multiple store departments. - Interviewed and placed various candidates within a three-week hiring window, placing ideal candidates in specific departments based on identified qualities.- Mentored and trained staff for growth and development across multiple departments. Scheduling- Utilized KRONOS and created staff schedules and monitored payroll.- Adjusted schedule to accommodate multiple time-off requests and daily call outs.Store Operations- Implemented a new warehouse organizational system for efficient BOPUS rollout program (Buy Online Pickup In Store).- Supervised inventory shipping and receiving area, maintaining an organized workflow in the environment.- Ran successful storewide inventories while managing staff to be efficient and effective during the process. - Utilized SAP to investigate inventory discrepancies.Community Engagement and Marketing- Managed visual display projects in the store to showcase products and the brand’s vision. - Implemented recycling damaged products and reuse them to create vibrant displays. - Created a chalk board calendar wall which informed customers on the monthly community and store events, it increased customer engagement.- Planned and budgeted for employee events and meetings, including location, food, logistics, and itinerary. - Managed community events to help promote local REI stores and the REI Outdoor School.

Developed visual display projects for current season trends, resulting in increased customer traffic and sales.Organized, promoted, and instructed small groups on outdoor topics in a classroom setting.

Developed and maintained a book of business, helping individuals with retirement planning, college funding, and long-term financial needs.Built a strong network of clients through multiple outreach events in the local community.Helped the executive team with product knowledge and marketing, became a vital resource for colleagues.

Supervised all Social Media Marketing for Day Three Media during tenure.Facebook, Twitter, Yelp, Instagram, Mail ChimpCreated, developed, and managed the ‘Cobb Home of the Braves’ Facebook page.Page helped create community engagement and excitement for the Atlanta Braves baseball team moving to Cobb County.Assisted in the development of new and existing client relations.Additional responsibilities included organization, filing, and upkeep of office media.