Sven Bäcker Email & Phone Number

Utrecht, Netherlands

Hilversum, Noord-Holland, Nederland

D&B Eventmarketing is a strategic event marketing agency for the corporate market, specializing in creating impactful experiences in the areas of employee engagement, internal communication, and relationship marketing. With expertise in developing and producing successful live communication, they bring brands to life through strategic advice and comprehensive production. Events and communication that touch people and inspire action.As Creative Strategist, I am part of the creative team that's responsible for developing live communication concepts. My job focusses mostly on (internal) brand-strategy, employee engagement and communication. It's my job to dive deep into our client's organization and provide a strategic solution for their challenges, all while creating engaging live-experiences. In this function, I ● Have the privilege to explore a wide arrange of beautiful organizations and help them with live-communication challenges. ● Translate objectives and ambitions of these organizations into a feasible and impactful strategy. ● Develop immersive and transformative event experiences. (Event flows, opening shows and stage concepts).●Create, design and direct event shows and stage programs. ● Consult organizations om their live-communication strategy.

Hilversum Nederland

D&B Eventmarketing is a strategic event marketing agency for the corporate market, specializing in creating impactful experiences in the areas of employee engagement, internal communication, and relationship marketing. With expertise in developing and producing successful live communication, they bring brands to life through strategic advice and comprehensive production. Events and communication that touch people and inspire action.As Concept Developer I was part of the creative team that develop creative engaging live communication concepts for employee engagement events, staff parties, incentives and B2B events. In this function, I...● developed event concepts for organizations as KPN, Rabobank, Vollenhoven Olie, Action, Dura Vermeer ● Consulted organizations on how to use live communication in their communication strategy. ● created and wrote show concepts, opening ceremonies and stage line-ups. ● developed formats for virtual events and hybrid events

Rosmalen

Libéma is a leading leisure and hospitality company based in the Netherlands. With a diverse portfolio of attractions, accommodations, and event venues, Libéma offers a wide range of experiences for visitors of all ages. From amusement parks and zoos to holiday parks and convention centers, Libéma strives to create memorable moments and enjoyable environments for its guests. After the Jr. Brand Manager position I became Brand Manager Leisure. I was a part of the Brand Management team. I was in the lead of developing the yearly marketing strategy and campaigns for Luchtvaart Themapark Aviodrome, Beekse Bergen, Klimrijk Brabant and Vakantiepark Dierenbos. In this function I...● Developed creative concepts for striking brand activations. ● Briefed and oversaw the work of internal and external agencies, such as designers and mediapartners. ● managed the implementation, tracking and measurement of (online) marketing campaigns● Contributed to the rebranding of Beekse Bergen. ● Reported to the Marketing Manager about campaign results, Analytics and KPI's. ● Was responsible for guarding and developing the visual identity of the brands.

Rosmalen

Libéma is a leading leisure and hospitality company based in the Netherlands. With a diverse portfolio of attractions, accommodations, and event venues, Libéma offers a wide range of experiences for visitors of all ages. From amusement parks and zoos to holiday parks and convention centers, Libéma strives to create memorable moments and enjoyable environments for its guests.As Jr. Brand Manager I was part of the Brand Management team for the Event-venue branche. Together with the Sr. Brand Manager we developed the yearly marketing strategy and marketing campaigns for our brands. In this function, I...● Assisted in developing a brand positioning strategy for the Libéma Exhibitions & Events label. ● Developed a communication campaign for the fifth anniversary of "1931 Convention Centre" ● Created content for our e-mailmarketing campaigns. ● Assisted in the communication and production of our B2B Events. ● Developed a wide range of direct-mail campaigns.

Rosmalen

Libéma is a leading leisure and hospitality company based in the Netherlands. With a diverse portfolio of attractions, accommodations, and event venues, Libéma offers a wide range of experiences. From amusement parks and zoos to holiday parks and convention centers, Libéma strives to create memorable moments and enjoyable environments for its guests.During my graduation placement, I was part of the Brand Management team. My thesis consisted of qualitative research to explore the possibilities of hosting an Africa-Event at Safaripark Beekse Bergen. During this internship, I...● did some small scale graphic design● developed an in-park communication strategy● assisted the Brand Managers in their work.

Kaatsheuvel

The Efteling Academy is a strategic talent development programme where I worked, together with other students on a strategic assignment for an Efteling brand.I followed courses in:● Script-writing● concept development ● Brand development ● storytelling ● live entertainment production ● Graphic designDuring this minor, I...● created a new story within the story world of Ravelijn. ● Co-produced a Live entertainment act in the park

Kaatsheuvel

Efteling is the largest theme park destination in The Netherlands, renowned for its enchanting fairytale atmosphere and thrilling attractions. With over 65 years of history, Efteling offers a captivating blend of fantasy, folklore, and adventure, making it a beloved destination for families and thrill-seekers alike.During this internship I...● Developed and produced a PR-event for the upcoming "Fairy-tale-tree" show. ● Produced and planned live themed entertainment for corporate events. ● Developed new teambuilding concepts for corporate events that were held in the park.

Post-Master, Strategic Brand Management, 7,2

Post-Master degree in strategic Brand Management. Where I learned how to create a Brand Management strategy. From market analysis to Brand.

Bachelor Of Business Administration (B.B.A.), Leisure Management | Specialisation Theme Parks And Attractions, 8,5

Activities and Societies: NHTV-Theater, board of students ● Event Management ● Imagineering (experience design, concept development) ●.

Bachelor Of Music, Musical Theatre, Singing, Music

Two years of studying Musical Theatre on the university for performing arts. ● Singing (Estill Voice Training System) - Legit, belting.

Havo, Cultuur En Maatschappij

Activities and Societies: Writer for the School newspaper, Representative in student's council A secondary school with majors.