With my educational background in both Chemistry and Business Economics, I understand all sides of the trade. This certainly helps when managing interdisciplinary projects – effective communication is key! At BASF, I constantly work towards fulfilling future’s needs and trends. As Marketing Manager, it is my role to coordinate our activities related to the Dishwashing industry. To meet current (and future!) market developments and customer needs, I define and implement a strategic path for my segment. Therefore, it is my role to steer our product portfolio: With the range of Trilon® M and Trilon® Ultimate grades, our Dehypon® / Plurafac® and Sokalan® types, we offer highly innovative solutions that can be found in leading detergents globally. State of the art R&D projects are within my responsibility as well as our transition into a fully digitalized world. Please do not hesitate to reach out if you have any questions regarding Home Care or our digital future!