I help medium and large companies create and improve their digital strategy or digital transformation. Not with big words or through lengthy analysis but with a down to earth step-by-step method that is aligned with the business goals and includes clearly measurable KPI's. Its based on business model generation, the balanced scorecard, the internet scorecard, roundtables and in company interviews and has been tried and tested dozens of times.This results in an actionable plan to get started and put digital really to your advantage. A flexible plan to improve upon while it is already generating leads, sales or customer hapiness rather than being stuck in endless preparation.Substantial experience with business workshops, roundtables, stakeholder interviews, team management, online marketing, marketing budgeting, social media, web analytics, content marketing, SEO, e-mail marketing, e-commerce and e-business.Specialties: engaging and activating copy-writing, marketing planning, lean creative campaigns with a measurable return, web marketing, prospect segmentation, print & on-line design

Setup of sales & marketing strategy, including planning and budgeting. Generally practicing what I preach as marketing coach but specific for this ICT-service company. Thinking up creative sales & marketing campaigns that make the most out of the budget.Helped turn this general software partner focus on vertical niche markets by understanding prospects' needs, pain points, influencers and its stakeholders.Management of inbound marketing program and accompanying marketing automation, lead nurturing and lead scoring tools. Salesmanagement and introduce & support the salesteam in new sales & micro-marketing techniques.

Some publications: De Standaard, Gunk Magazine, Skynet, Planet Internet, Filmfan.be, Het Nieuwsblad, ...

Owner of the popular movie-website Filmfan.be. Project came to an end after 5 succesful years. The site was good for 40k unique visitors on average per month which made us one of the biggest moviesites in Belgium. Project ended because it became too big and demanded too much of the volunteers and the same quality of content could not be provided any longer.

Lead a team of about 15 freelancers that delivered daily articles, video's and other content for one of the biggest youth portals in the Benelux.