Sven Gustafson Email & Phone Number

Lead a team of content writers at dynamic B2B healthcare and health IT agency. Work with diverse clients in crafting high-quality marketing content that helps them establish thought leadership and brand awareness while generating leads.

Writing and editing for a wide variety of clients including Autoblog, Beaumont Health, Dreamscape Media, Finn Partners, Near Perfect Media, Organic 3, Planet Detroit, Robin Schwartz PR and Graham Systems. My writing has ranged from automotive news stories to profiling rural health clinics transitioning to value-based care models. I developed key messaging and CEO's internal announcement for newly rebranded health care business. Also wrote script and storyboard, and recorded voiceover for video for launch of real estate business.

Detroit, Mi

I co-host, write and help produce the Daily Detroit podcast, which mixes news, analysis and interviews on what to know and where to go in southeast Michigan. I am involved in everything from planning content and arranging for interview guests to using social media to promote the show and grow our audience. Won 1st place, Society of Professional Journalists 2020, automotive TV news category, for our segment on electric vehicle startup Rivian that I hosted for Detroit Public Television show "One Detroit."

Detroit

Senior communications specialist in the Office of the President. I wrote internal and public communications for the CEO, including speeches for venues including the Detroit Economic Club, the J.P. Morgan Healthcare Conference and Forbes Healthcare Summit. Also handled video scripts, memos, talking points, op-eds and blog posts. And I made beautiful Prezis and PowerPoint presentations to accompany his speeches.I also developed a first-ever metrics program to track video viewership rates among employees, and I launched a weekly external affairs report to keep CEO abreast of PR issues and activities.

Detroit, Michigan, United States

I was a founding member of the three-person Social Media department shortly after joining the company and focused on the launch of two branded blogs, which I essentially oversaw as editor. I was also a regular contributor to both, especially AHealthierMichigan.org, a blog focused on promoting healthy lifestyles, businesses, communities and health care systems. I helped manage our various social media accounts on Twitter, Facebook and Flickr, and I edited and contributed to MI Blues Perspectives, Blue Cross Blue Shield of Michigan's official corporate blog. I helped build an audience of more than half a million page views in 2012 on A Healthier Michigan, which won the 2013 PR News Platinum Award for best blog. Also managed team of contributors and interns while leading regular meetings to plan content and teach strategies and tactics for writing for the web.Other duties included supervising a summer intern, assigning work and leading weekly one-on-one performance review/status update meetings; leading weekly editorial budgeting meetings with interns; writing and planning communications for the Office of National Health Reform; creating advertising copy; creating print and Web marketing materials for wide range of audiences; contributing ideas to an enhanced newsroom website; crafting alerts for sales agents and strategic communication plans for internal and external audiences.

I launched the Michigan Job Search blog on MLive and doubled the number of page views over my tenure through a keen sense of newsworthiness, creativity, quantity and quality of posts and use of site metrics and search engine optimization. I provided all content, which included original reporting, news aggregation and creative blogging on the state's economy, unemployment and other topics of interest to job-seekers in Michigan, through 6-11 daily posts. Was also responsible for loading all posts onto the Web, linking to relevant stories or Web sites as reference points, uploading photos, and embedding video and audio files. The job also involved the use of Twitter to publicize post, communicate with followers and find job openings, ideas for posts and sources, and Google Alerts and RSS feeds to keep up on employment issues in Michigan.

I covered technology, manufacturing, alternative energy and health care for Michigan Business Review print weeklies, Health Michigan glossy, and MLive.com. Helped plan and write special publications on innovation in Michigan, regularly planned story and art budgets for Health Michigan. Wrote weekly columns for Web. Used blog tool to upload stories, photos, tables and sidebars onto statewide MLive business page. Used SEO and tags to boost search results and Twitter to grow readership, mine story ideas and sources.

Wrote breaking business, general news and sports stories —including major auto industry developments — with emphasis on speed and accuracy, and enterprise pieces for global distribution. Created statewide news and sports digests, edited and transmitted copy to the AP wires and coordinated with staff in Lansing, Washington D.C. and New York. Also wrote broadcast versions of all stories and gave occasional interviews for AP Radio.

I covered national and state politics, including 2004 presidential and 2002 and 2006 Mich. gubernatorial campaigns, policy issues of local interest. Produced regular Sunday enterprise stories, covered community news beats and wrote restaurant reviews. Named 2004 Staffer of the Year.

Wrote news and sports stories, features, profiles and columns for community weekly. Responsibilities included photography, proofreading, editing and layout.