Svenja Eberhardt Email & Phone Number

Hamburg, Hh, De

Hamburg, Deutschland

©tesa SE - A Beiersdorf Company

Wattens, Tirol, Österreich

Architecture & Interior / Fine InteriorsBrand and Marketing Communications - Special SegmentGlobal roll-out of product novelties for Architecture & Interior (Fine Interiors Design Collections, B2B Lighting, Bespoke Project Business) along the launch roadmap:o Definition of the product novelty positioning including conception of product story and message hierarchies according to new Fine Interiors Identityo Development of product novelty packages in close collaboration with Product ManagementStrategy, development and implementation of newly defined product and brand positioning across all relevant channels: o Restructuring of product portfolio classifications into Lighting and Accessories Design Collections, Bespoke Installations and Inspirations, Bespoke Lighting and Bespoke Elementso Comprehensive re-design of verbal and visual identity and manifestation of pillars, purposes and buyer personas within Fine Interiors Business Unit Guidelineso Elaboration of cross-media concept for various online activities including conception and content planning for new website interface and dedicated Social Media channelso Incorporation of the repositioning into the trade fair, exhibition, event planningo Alignment with internal stakeholders, such as Product Management, Legal, Controlling and continuously exchange and workshops with Sales and Marketing Managers from North and South America, Europe and Asiao Briefing of international suppliers and agencies and responsibility for project management (keeping projects within agreed quality, timing and cost budget)Strategy, creation and implementation of high-end marketing tools:o Sales Pitch Kit to support consultation processo Creative brief of a modular master catalogue concepto Launch specific product supporting tools

Schiltach, Baden-Württemberg

New Product Introduction Global Brand Marketing hansgroheDevelopment of a worldwide marketing strategy for the successful launch of hansgrohe product novelties in all relevant sales channels, especially Professional Kitchen.Development and implementation ofo Product value propositions in collaboration with Product Management incl. innovation workshops/prototype testings.o Communicative product positioning containing insights, personas and stylistic worlds.o Go-to-market workshops with relevant stakeholders, such as Product Management, Sales, Key Account Management and International Marketing Managers.o Launch packages for the successful product introduction incl. stories, visuals, videos and elaboration of the message hierarchy per target group.o Strategic brand and product positioning in the kitchen studio channel.o POS tool solutions.o Conceptual and editorial re-design of print materials.o Trade fair and exhibition product assortment definition including key messagesProject Management and interface to internal departments (R&D, Comm, Digital)Coordination of external advertising agencies and service providers

Schiltach, Baden-Württemberg, Deutschland

Cooperative on-the-job program (DHBW; BA) at several departments within Hansgrohe Group. Mainly New Product Introduction, Marketing Management, Business Development and Communications.Strategic and operative support in product introductions, such as creation of product content for new products / launch package presentations / eCommerce / workshops.Preparation of technical and communicative benchmarks for product positioning in coordination with product management and brand / participation in consumer testings.Development and revision of print materials: strategic concept of sales book kitchen / project leader for creation of career pamphlet / media benchmarks and reportings.Internal and external editorial communication / intranet articles, press releases.Support in planning and implementation of internal and external events and fairs.

Mexiko-Stadt, Federal District, Mexiko

International work experience at the Hansgrohe subsidiary in Mexico D.F. / Product Marketing and Communications.Implementation of a revised e-Commerce strategy: Definition of a compelling core product portfolio for South American online distribution.o assortment analysis / contract negotiations with Amazon / logistical arrangements / allocation of marketing content (product benefits, descriptions, visual identity).Elaboration of a customer-centric communication strategy: Retail partnerships.o Analyses of digital and print media / strategic planning of product novelty touchpoints along different channels.

Master Of Science - Msc, Master'S Programme Strategic Management / Faculty Of Business And Management

The Master's Programme Strategic Management is based on the three fundamental pillars of successful business: strategy & leadership.

Bachelor Of Arts - Ba, Business Administration Economics & Communication