Activities covering Belgium, the Netherlands and the UK* Optimize content creation & distribution* Optimize social channels & link building* Increase audience/traffic* Nurture leads throughout the buyer journey with relevant content and propositions* Improve conversion: visitor to MQL to SQL* project & agency managementOur agile working DemandGen Team continuously optimizes the inbound processes in Belgium, the Netherlands and the UK, by giving our target group the best answers. What are the problems our visitors are facing? More specific: how can our content help visitors to get inspired, educated and engaged? And how can we position Graydon as a thought leader in the market?As an experienced (copy-) writer, storyteller and content marketer, I am passionate about writing, reviewing and creating content in order to build a growing community and to increase engagement. Addicted to traffic and conversion figures, curious and eager to try, test and learn. Evolving from an outbound to an inbound marketer, I have a profound understanding of content marketing and B2B marketing, with a clear focus on the buyer journey and persona's.> Member of the Content Marketing Expert Group @STIMA, speaker and source of inspiration at the content marketing course> Speaker at the Digital Content Marketing Congress 2016

* Implement inbound & content marketing strategy* Drive change from an outbound to an inbound organisation

Market Insights: * analysis of local competitors and translation of the data into useful information for management & sales teams (through newsletters and flashes)* analysis of customer buying behavior to identify (new) target groups* managing in-depth market & customer research to improve and fine-tune selection criteriaResult-driven business campaigns:From business strategy to content and keeping the target group in mind: online (through website, e-mailings, landing pages, ...) and offline (through postal mailings, ads, events, ...). Other:* copywriter* creation of marketing goals and operational plans to support the business* development of sales tools, such as flyers, brochures, testimonials, …* elaboration of annual reports* advisor and coordinator for customer-driven actions, sales campaigns, … * contact person for all European database marketing projects: expanding a network of contacts and advising clients regarding the possibilities in different countries (until 2010)Previous roles:* Supervisor Debt Collections (2 direct reports)* Assistant Supervisor Production

Former Concentra MediaJournalist and editor.