Joakim Svensson Email & Phone Number

Stockholm, Sverige

ABOUT: Travronden is the leading newspaper of horse racing in Scandinavia. Launched on 19 August 1932 the company produces av weekly national print edition and several daily sites specializing about the horseracing industry and horse betting. Today Travronden is one of the most reputable and well praised trotting magazines in the world. The newspaper have close cooperations with several of the worlds most visited gambling companys. The journalism and betting-analysis are published on all plattforms – including social media – and reaches more than 1 000 000 interested people during a week.MY EXPERIENCE: My mission is to re-invent and lead Travronden into a new and digitalized era without losing its roots. The work includes creating and developing longterm strategies, changing the brand knowledge, ensuring longterm profitability and making innovation flourish. In addition to this I manage a team of about 30 people including marketing manager, financial officer, editorial managers, tv-manager, commercial manager, art directors, graphic designer, reporters, tipsters and other content producers. As publisher I am responsible editor for all channels including newspaper, Travronden.se, TravrondenSpel.se and Travronden TV. Also proud member of the management team at TR Media AB.KEY ACCOMPLISHMENTS: For inquiries, please ask.

Stockholm, Sweden

ABOUT: Expressen.se is a leading daily news provider with more than a 2,4 million actual readers across all platforms every week*. The companys' vision is to be the (datadriven) number one news source in Sweden and to play a decisive role in the swedish society. Deliver breaking and latest news, quality journalism, LIVE-coverage of events, in-depth reading, columnist views and video content instantly from all over the world – in a spectra of products and channels, around the clock.EXPERIENCE: As a senior development strategist you invent, create and manage content services and products. You play a decisive role. Among responsibilities are data science, improving workflows, exploring smart(er) solutions and finding new ways to deliever content fast(er) and better to end-users. You gather information and inspiration from trends around the world and work actively to improve the digital skills of editors and managers. Two important keys to success are strategic and longterm tender, listening to the audience, understanding data and creating sticky products.KEY ACCOMPLISHMENTS: For inquiries, please ask.

Stockholm, Sweden

ABOUT: Twitter is an online social networking service that enables users to engage an audience by sending out short 140-character messages. The network has rapidly gained popularity world wide and now have more than 500 million users. Joakim uses it to publish reports of media trends and content from employer.EXPERIENCE: As a digital trend analyst you scan and overview the development of the media society from all different perspectives. Mostly you look for and identify evolving audience and products trends, put together interesting facts from different studies and pieces of content as well as talk to initiated specialists and managers. KEY ACCOMPLISHMENTS: Joakim (@joakim_svensson) have been on Twitter, Facebook and LinkedIn since the early days of the microblogs in Sweden. He is well known among media managers and specialists for having delievered analytical tweets and interesting digital reading about media and communication since mid-2010. He focuses mainly on content management, distribution strategys and product innovation. In his years on social media platforms he has gathered more than 10 000 personal followers with hard work and great ambition.

Stockholm, Sweden

ABOUT: Expressen is a leading news publisher on mobile platforms with more than 4,0 million uniques visitors/week. Its sites and products serves the company's vision and ambition when it comes to delivering breaking and latest news, LIVE-coverage of events, in-depth reading, columnist views and video content instantly – on all platforms, all possible devices, around the clock.EXPERIENCE: As head of mobile you were managing and supervising content in the fastest growing news channel @ Expressen. Among responsibilities were creating and publishing engaging content, leading a larger staff of editorial people 24-7, re-inventing and updating content strategy, setting and achieving editorial goals (traffic, budget, etc). Within the organization the head of mobile acts as stakeholder in management and product development. You are also responsible for transformation towards a more digital mindset. In order to accomplish results you ought to understand audiences, motivate with data, follow trends and continuously evolving and optimizing products from all different views. You answer to a legal publisher. And have a budget to honor.KEY ACCOMPLISHMENTS: Joakim was head the largest news channel @ Expressen and lead the digital straff in transforming towards a mobile (and digital) first-perspective. Besides managing daily work he was co-inventor of new digital content strategy and shared spearhead behind visions for multiple mobile products. Under his lead sites and apps have had durable offspring such as outstanding performance, exceptional growth in audience and stunning increase in profit*. His foremost achievement was making mobile experience grow more than four times as fast as closest competitor (see Kia Index), halfening distance to earlier undisputable market leader (Aftonbladet) and learning editors to understand mobile context and audience. Interworlds top-100-jury: "Expressen succeed in delivering a great experience in the most important channel: Mobile."

Stockholm

Expressen.se are a leading daily news provider on all platforms with more than a 2,1 million actual readers across all platforms every week* (see Orvesto for updated figures). The companys' ambition and vision is delivering breaking and latest news, LIVE-coverage of events, in-depth reading, columnist views and video content instantly to end-users – in a great deal of products and channels, around the clock.EXPERIENCE: As administrative manager to head of digital and human resources coordinator at Expressen.se you were managing, coordinating and allocating digital staff of uptil 85 people. Your mission was to maintain and educate existing associates and recruite a talented staff who improves your overall competence and skills. Appraisals, installation and schedule was a common part of every days work. Besides this you ongoingly monitor and evaluate needs in order to suggest possible change and growth opportunities. As coordinator you were tied to budget and implement decisions made in digital board of directors – where you also were an active part. KEY ACCOMPLISHMENTS: Joakim have proven ability to manage and supervise staff. He has spotted and captured several key talents in digital editorial staff @ Expressen. Some of the most outstandning editors and reporters during the last years have been recruited singlehanded by him. Without remarks he has managed, allocated and evaluated staff in a 24-7 organization. Among responsibilities was making requirements towards human resources company (Marieberg Media) as well as prodividing staff with proper (digital) education. Despite several challenging tasks at the same time Joakim performed assignment with excellence, according to several internal surveys. Among key accomplishments were management of staff, personal relations and human coordination mentioned – both from associates and other managers. He never missed a budget.

Stockholm, Sweden

Expressen sport was a leading daily newspaper online with peaks at over 1,0 million unique visitors per week. Its staff covers national sports across platforms. The site (and apps) delivers latest and breaking news, in-depth analysis and columnist views – national as well as international. The leading star of daily operations is delivering quick and engaging (tabloid) storytelling.EXPERIENCE: As a head of sports online you are shared responsible for staff of more than 70 sub-ordinated managers, editors and reporters in three different locations. The digital officer manage, plan and supervise coverage of worldwide events like the olympics, world championship both in-house and at sight in a highly competetive and deadline-oriented climate. Among your responsibilites lies staff management, tactics and strategys, business development, creation and innovation of content and evalution of coverage and staff. You are also member of the editorial board in digital business area.KEY ACCOMPLISHMENTS: As a head of sports Joakim explored, developed and re-invented online sport content on several occasions. He moved digital coverage in sport to new levels for latest and breaking news. His foremost achievement was inventing nische sites with in-depth storytelling - which were most prosperous and later became media-industry standard. He was spearhead behind LIVE-coverage on swedish market with interaction on several levels at the same time, which lead to great success and complete change of mind among other businesses. During this time he also was active part in transforming an enterprise into digital (first) mindset and launched several pioneering concepts like LIVE-tv-show "Nattsudd med Birro" and "Hockeysnack" and special coverage for olympics with experts – "LIVE Extra". While manager he also spotted and recruited some of the most popular writers (Henrik Rydström, Marcus Birro, Leif Boork, etc) and editors in that generation. He never missed a budget.

Stockholm, Sweden

Expressen.se is a leading daily news provider on all platforms with more than a 3,0 million unique vistors every week* (see Kia Index for updated figures). The companys primary vision is to deliever engaging storytelling and breaking news as it happens, accompanied by LIVE-coverage of events, in-depth reading, columnist views and video content instantly to end-users – on all platforms, around the clock. During this era Expressen was a digital pioneer on the market with regional sites and local reporters, editors and salespersons in more than twelve different cities in Sweden (later closed down due to depression and lack of sales).EXPERIENCE: As operational head of news online you manage, plan and supervise all digital editions at Sweden's second largest publisher. You were fully responsible for leading, coordinating, allocating and monitoring staff and content during all hours of the day. That included a great deal of fast-paced decisions, creation and invention of daily content, optimization of presentation, distribution of traffic, education for members of staff and evolving knowledge of news – all in a highly competetive and deadline-oriented climate. You were also responsible for all published content towards the legal publisher.KEY ACCOMPLISHMENTS: Joakim worked as co-operational head of news online with admirable passion, according to fellow associates and internal surveys. He managed staff with passion and was active part in evolving coverage of latest news, re-inventing engaging storytelling as well as and optimizing presentation of all types of content. During his time as manager he challenged old policies and pushed Expressen staff and coverage towards a more digital (first) mindset. He also launched several concepts, mainly around LIVE and tv, which later (all in all) lead to the fact that Expressen received several awards for fastest publishing news site. He never missed a budget.

Stockholm, Sweden

Expressen is a leading daily news publisher with an editorial focus on breaking news and engaging storytelling, but it is also innovative company with more than 400 published magazines a year and a great number of topic specific content-sites. During this era the company revolutionized the newspaper market by selling supplements like DVD-series with "James Bond" and "Midsomer Murder", which both was a huge success and drove sales far, far beyond expectations.EXPERIENCE: As a project manager of editiorial supplements you were responsible for planning, publishing and supervising innovative business concepts. You co-ordinated editorial staff, created sites and monitored that content was updated according to plans. You also follow up and evaluate targetted traffic and sales. In some cases you act as visual and interactive designer. All projects were determined on a case by case basis and have its own strategy and budget - set by project leader after accepted by management.KEY ACCOMPLISHMENTS: Joakim was spearhead of digital supplements and created some highly visual and interactive concepts which later received prizes for innovation and admirable sales (INMA and Bonnier Sales). Most attention got the "James Bond edition" where the user could test their shooting aim like the professional himself and also challenge each other on knowledge and details about. Another successful concept was SkidExpressen.se - which was one of the first nische sites in the industry and later copied by many swedish and scandinavian news publishers. All products were available on all platforms. No project exceeded digital editorial budget and drove huge amounts of sales.

Stockholm, Sweden

For information about Expressen and Expressen.se sports look above in CV.EXPERIENCE: As sports editor (and reporter) at Expressen you cover nationally and internationally news, events and cups. You are responsible for monitoring, creating, updating and publishing the most engaging and important news at every instant of the day. Main focus for Expressen.se were, at this time, national and international football and hockey, but also wintersports, athletics and handball.KEY ACCOMPLISHMENTS: Joakim was one of the first sports editors on the digital edition and covered all events of greater interest. He pioneered as one of the first combined reporters and editors at the news desk. He was most appreciated and raised the numbers of the site with engaging storys and innovate visual solutions for the site. Most of the day he took pride in beating the competitors – which were several associates more at the desk – on being first out with the stories. During this time he was rewared as digital correspondent for world championship in football and also made responsible for special sports events coverage. Later Expressen.se was awarded for digital innovation of, among other things, engaging and visual storytelling and the most frequently updated news site in Sweden.

Stockholm, Sweden

For information about Expressen and Expressen Sport look further up in CV.EXPERIENCE: As sports writer for the digital and printed editions @Expressen you cover latest and breaking news from all over the world with greatest of interests. You take pride in revealing and delivering the most capturing stories first to readers/user – then optimizing it for several channels. Among assignments were writing articles (quick), analyzing games (correctly) and setting grades from five to one on players when sent out on games and tournaments.KEY ACCOMPLISHMENT: Joakim was recruited as a trainee, but quickly evolved to an important member of staff with focus on latest and breaking news – mostly for hockey and football. As reporter he wrote and published several disclosuring news items and produced some exposing stories that brought great attention in swedish media. He was also made responsible for the weekly sports supplement TV-guiden with tv-schedule and complementary content – which he wrote, edited and layouted freely. In the end of his first year he became the first reporter/editor in years (after the depression) to be employed by Expressen.

Stockholm, Sweden

Dagens Nyheter (DN) is Sweden's largest morning daily newspaper with more than 2,0 million daily readers. The company was founded in 1864 and has ever since produced latest news and in-depth analysis on a national basis. DN is oftenly credited for its storytelling and attractive layout. The newspaper has a national range, but has – outspoken – a greater commitment to the capital region (Stockholm).EXPERIENCE: As a sports writer for the printed edition at DN you cover daily sports in Sweden and around the world. You produce engaging and accurate storytellning and cover latest as well as breaking news in several sports. As a visual designer and editor you plan and layout pages which attract users to consume the exposed and interesting content. Among qualifications are setting capturing headlines, chosing pictures and layouting in an attractive and eye-catching way.KEY ACCOMPLISHMENTS: Joakim mostly worked as sports editor for the printed edition and was oftenly responsible for layout and headlines of the front page of the sports section. One of the was later rewarded with prize by industry for it's innovative design by SNDS. He also worked as deskreporter and sports columnist with focus on golf, basket and handball. In his final year he was handpicked reporter for covering the Euro championship in basket, which was a huge challenge and great experience. During his years he also had a re-occuring column about golf, which was popular.

Sundsvall, Sweden

P&P Kommunikation is one of Västernorrlands most innovative advertising and communications agencies. Their mission is to connect enterprises with different audiences. They build brands, add values to companies and makes communication work. Among the customers were multibillion companies such as SCA, Permobil and Metso.EXPERIENCE: As an assistant art director you were responsible for the visualization of creative and innovative ideas – from sketches to printed and digital delivery of experiences. You work freely with sketches on paper and digital tools like Photoshop, Illustrator and other layout programmes in order to create books, billboards, poster, direct marketing or brand guides. KEY ACCOMPLISHMENTS: Joakim was highly appreciated for his work at the bureau. During his time at P&P he realized several visual concepts which some were awared for innovation and creativity like "Balsam för själen" – a fully new concept for the tourist bureau in Västernorrland – and several billboards and marketing campaigns, which in some cases were decorated for creativity.

Sundsvall, Sweden

Kåridåren was the student magazine of Mid University in Sundsvall. The printed edition was distributed six times a year (three times per term) and had a circulation of approximately 4,000 copies. Kåridåren was an editorial independent magazine with an editor in chief who is elected by the student board.EXPERIENCE: As an editor in chief and executive one of Sweden's most read and spread magazines you are responsible for managing, innovating, and supervising the content and its staff. You plan every number, page by page, in terms of articles, pictures and ads. You were also responsible for sales, budget, printing and distribution of the paper to its subscribers – the students.KEY ACCOMPLISHMENTS: Joakim was co-managing publisher and executive for Kåridåren and mostly responsible for strategic decisions, choice(s) of theme and visual design. Among other thing he made an extensive and somewhat daring redesign of the magazine which were rewarded by the national assembly of students for best designed magazine. He sometimes wrote utspoken columns which national attention. Besides editorial management he also acted as financial executive and sold ads for over a million SEK each term and received a smaller scholarship for his deeds.

Stockholm, Sweden

For description, please, see above.

Cairo (Egypt) - Rethymnon (Greece) - Alcudia (Spain).

Apollo is one of Sweden's largest tour operators, providing the widest range resorts with more than 48 destinations in 28 countries. Every year nearly half a million people chose to travel by Apollo. The business idea is: ”Freedom in the staff holiday experience for the many people”. EXPERIENCE: As a tourleader at Apollo you guide, lead and attend to tourists, mostly scandinavian, on vacation on a foreign country. You present and sell tickets to tours, plan and guide them at different locations and sometimes acts as entertainer. The main task was to make holidays an unforgettable experience.KEY ACCOMPLISHMENTS: Joakim graduated guideschool with top grades and was chosen tourleader of several destinations in the Mediterrean – mostly stationed in Greece (Crete and Cyprus) and Egypt (Cairo/the Nile). He took great care of travellers from all northern countries and was handpicked of management for his knowledge of ancient history. During his visit he achieved high attention and was also named guide of the week and month repetedly.

Stockholm, Sweden

Travronden is the most influential and most read magazine about trotting and racing in Sweden. The first edition came out 1932. Travronden is published twice a week and has an extensive gambling, news and feature coverage on the national and international trotting/equestrian scene.EXPERICENCE: As reporter and editor at Travronden you write articles and interviews in the paper. You also analyze national horse races and rank horses by expected performance. Among daily tasks were interviewing trainers, studying previous performances and predicting upcoming races. As an editor you were also assigned layout and design pages.KEY ACCOMPLISHMENTS: Joakim took a great challenge by signing up as reporter and analyst at Sweden's largest racing magazine. His assignments were mostly writing articles, ranking races and composing gambling systems. He also wrote a few long interviews with famous trainers, owners and drivers. Before the end of the summer he also acted as columnist under the infamous pseudonym "Bosse Knopp". His largest win – on own system – is about 250' SEK. *Travronden have both been awarded for its’ content and layout by the trotting industry.

Karlskrona, Sweden

Sydöstran is the second largest newspaper in Blekinge with distribution to regional households six days a week. It was founded already in 1903 and later owned by the conglomerate Gota Media AB. Sydöstran covers breaking and latest news in Blekinge and its’ main office is in Karlskrona.EXPERIENCE: As a reporter in the printed edition you cover all sports – from football to hockey and athlethes – and write news storys, feature articles and (oftenly) game summaries. And as an editor you plan, monitor and layout pages before sending them to print manager and on to the print shop.KEY ACCOMPLISHMENTS: Joakim delivered articles and game chronicles with great interest, speed and precision. Soon he was also assigned in-depth interviews with successful athletes from the local area. Among other assignments were planning, updating and managing statistic in more than a hundred league tables (before the digital era) – which he always delivered with pride and honor.

Candidate, Journalism And Media, A

Activities and Societies: Publisher for Kåridåren (university magazine). Representative of the union STF. And chairman of a large swedish.

Course, How To Be Successful Board Member

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Mobile Trends, Future Of Content On Mobile And Tablet

TAS13 tackles key mobile strategies for news publishers, including workshops, case studies on user experience, how to make the mobile.

Mobile Trends, Future Of Mobile Content

TAS12 tackles key mobile strategies for news publishers, including workshops, case studies on user experience, how to make the mobile.

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Activities and Societies: Student paper.

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» Graduated with a bachelor in successful organization and leadership. Highest degree of final essay on duo-management in quickly evolving.

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Copywriting.

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