Cofounder And Cto
CurrentAdSkate is an ad-tech firm building solutions that improve the effectiveness of digital advertising campaigns. We are developing AI tools that extract hidden insights from advertisers' image and video creative assets to help them create content that stands out in today's content-saturated world. Our clients, including DSPs, platforms, brands, and agencies, leverage our data to execute high-performing digital campaigns.AdSkate's AI enables advertisers to discover the best performing design elements within their image and video creatives. Creatives get converted into data points such as - imagery, detected activities, visual themes, brand logo positioning, verbal ad messaging, visual ad messaging, verbal call to action, visual call to action etc. Our analytics pipeline then correlates these data points with campaign performance metrics. This allows our clients to design creatives with the elements that will drive up their intended metric whether that be clicks, view rates, video playback rates, number of app installs etc.AdSkate’s ‘Creative Intelligence’ solution has enabled advertisers across industries to increase click through rates by 75 per cent and view rates by 40% across multiple channels ranging from display, video to social media. To learn more, visit https://www.adskate.com/