Chenshu Yuan Email & Phone Number

New York City Metropolitan Area

• AI-powered B2C e-commerce platform with web and mobile products
• Designed AI-powered shopping experiences to increase conversion rate by 30% due to lack of personalization.
• Led UX research, A/B testing, and usability testing with a 5-person team, iterating on designs, resulting in EOY 85% user satisfaction (NPS).
• Improved user experiences through information architecture and homepage redesign, reducing bounce rate by 50% during holiday promotion.
• Facilitated cross-functional… Show more AI-powered B2C e-commerce platform with web and mobile products
• Facilitated cross-functional workshops to drive discovery, alignment, and prioritization, launching 10+ new features. Show less

New York City Metropolitan Area

• Developed customer journey for digital booking platform to enhance customer experience and optimize ad strategies.
• Conducted data analysis on 100k+ data points using Tableau, delivering optimization tactics to improve campaign cost-effectiveness by 15%+.
• Analyzed 56k+ social mentions to identify customer pain points and develop actionable recommendations to mitigate negative sentiment.
• Employed Agile methods to manage project timelines, track issues and requests, and maintain… Show more
• Employed Agile methods to manage project timelines, track issues and requests, and maintain communication with stakeholders. Show less

Greater New York City Area

• Fintech platform with multiple global wealth management products, $2.1B+ in assets under administration.
• Designed, implemented, and managed an in-house CRM system to automate workflows, reducing application time by 25% and overseeing $207M in AUM.
• Conducted research to identify customer pain points in the application process, optimizing user flows and reducing abandonment rates by 21%.
• Redesigned onboarding journey, boosting completion rate by 70%+.
• Collaborated with… Show more Fintech platform with multiple global wealth management products, $2.1B+ in assets under administration.
• Collaborated with product managers, designers, and engineers to drive efficient product development and implementation of OKRs

New York City Metropolitan Area

Drove $4.8M in sales revenue within 2 years for a newly established insurance business through strategic product positioning and targeted sales initiatives.

Beijing City, China

Developed and maintained a robo-advisor database, categorized funds, published performance reports, and shaped AI wealth management and robo-insurance for patent application and implementation.

Cleveland/Akron, Ohio Area

Leveraged Morningstar and Excel to conduct mutual fund research, construct a large-cap portfolio, and explore diverse investment strategies for optimal performance.

County Dublin, Ireland

Revamped company website based on industry analysis, created a referral program, enhanced social media presence, and completed tax-related tasks to solidify accounting expertise.

Master Of Science - Ms, Management Of Technology (Product & Design Track), 3.9/4.0

NYU Merit Scholarship recipient Coursework: Product & Design - Product Design Studio - Design for Innovation With AI & ML - Design.

Bachelor Of Science (B.S.), Financial Counseling And Planning, 3.6/4.0

Minor in Management | Certificate in Entrepreneur & Innovation

Study Abroad, International Business, 3.65

Study Abroad, Summer 2016

High School

Activities and Societies: School Band Guitar Player