AI-powered B2C e-commerce platform with web and mobile products• Designed AI-powered shopping experiences to increase conversion rate by 30% due to lack of personalization. • Led UX research, A/B testing, and usability testing with a 5-person team, iterating on designs, resulting in EOY 85% user satisfaction (NPS).• Improved user experiences through information architecture and homepage redesign, reducing bounce rate by 50% during holiday promotion.• Facilitated cross-functional… Show more AI-powered B2C e-commerce platform with web and mobile products• Designed AI-powered shopping experiences to increase conversion rate by 30% due to lack of personalization. • Led UX research, A/B testing, and usability testing with a 5-person team, iterating on designs, resulting in EOY 85% user satisfaction (NPS).• Improved user experiences through information architecture and homepage redesign, reducing bounce rate by 50% during holiday promotion.• Facilitated cross-functional workshops to drive discovery, alignment, and prioritization, launching 10+ new features. Show less

• Developed customer journey for digital booking platform to enhance customer experience and optimize ad strategies. • Conducted data analysis on 100k+ data points using Tableau, delivering optimization tactics to improve campaign cost-effectiveness by 15%+.• Analyzed 56k+ social mentions to identify customer pain points and develop actionable recommendations to mitigate negative sentiment.• Employed Agile methods to manage project timelines, track issues and requests, and maintain… Show more • Developed customer journey for digital booking platform to enhance customer experience and optimize ad strategies. • Conducted data analysis on 100k+ data points using Tableau, delivering optimization tactics to improve campaign cost-effectiveness by 15%+.• Analyzed 56k+ social mentions to identify customer pain points and develop actionable recommendations to mitigate negative sentiment.• Employed Agile methods to manage project timelines, track issues and requests, and maintain communication with stakeholders. Show less

Fintech platform with multiple global wealth management products, $2.1B+ in assets under administration.• Designed, implemented, and managed an in-house CRM system to automate workflows, reducing application time by 25% and overseeing $207M in AUM. • Conducted research to identify customer pain points in the application process, optimizing user flows and reducing abandonment rates by 21%.• Redesigned onboarding journey, boosting completion rate by 70%+.• Collaborated with… Show more Fintech platform with multiple global wealth management products, $2.1B+ in assets under administration.• Designed, implemented, and managed an in-house CRM system to automate workflows, reducing application time by 25% and overseeing $207M in AUM. • Conducted research to identify customer pain points in the application process, optimizing user flows and reducing abandonment rates by 21%.• Redesigned onboarding journey, boosting completion rate by 70%+.• Collaborated with product managers, designers, and engineers to drive efficient product development and implementation of OKRs• Conducted product profitability analysis across US and China to develop data-driven growth strategies, increasing profitability by 13% in developing markets. Show less

Drove $4.8M in sales revenue within 2 years for a newly established insurance business through strategic product positioning and targeted sales initiatives.

Developed and maintained a robo-advisor database, categorized funds, published performance reports, and shaped AI wealth management and robo-insurance for patent application and implementation.

Leveraged Morningstar and Excel to conduct mutual fund research, construct a large-cap portfolio, and explore diverse investment strategies for optimal performance.

Revamped company website based on industry analysis, created a referral program, enhanced social media presence, and completed tax-related tasks to solidify accounting expertise.