We were among the first in Russia to start dealing with synthetic characters. Now we are the first to launch Non-Fungible Human — tokenized digital humans for owning them as your digital assets and creating content exclusively.I create the universe of virtual characters, including:+ names+ legends of origin+ character traits+ appearance+ librariesAfter the character is created, the next stage of my work begins:+ creating unique content with each character+ character development, storytelling+ promotion and collaboration with brands, bloggers, any other creatures of planet Earth and nearby galaxiesNext to it, I wrote a script for a TV series about the universe of Malivar synthetic humans. It was successfully sold to one of the major streaming services in Russia.Today in Malivar we are busy developing the universe inside the metaverses and exciting projects in NFT. I am responsible for the strategy and storytelling.

As part of the team I was responsible for the development, launch and pivot of the IT startup for an international audience of teenagers.I also created and promoted the content in social media (targeting and analytics). I worked with bloggers in Russia, USA and Brazil.My main achievements: + building a positive brand image online+ creating a lively loyal community in social media+ developing organic downloads, getting into top 10 AppStore Russia applications with an average rating of 4.8 out of 5

I was responsible for how the company looks in the eyes of investors and business audiences in Russia, China and Eastern Europe, as well as coordinating international PR and communications solutions for the user audience.I helped to develop the company's brand platform and a strategy for its implementation within the company. I also worked on external promotion, including:+ creating the image of the founder + setting the tone of communication in social media+ choosing communication channels I worked with a team of designers, copywriters and project development leaders. We formed and fine-tuned processes together, as well as launchednew directions within the company's existing projects.

I single-handedly launched a successful creative agency. I built a team of 10 people, and we worked together for international and local brands.We created out-of-the-box viral solutions for marketing and business challenges.100% success and love, 0 disappointed clients

Together with Smetana agency I was at the origins of viral marketing in Russia. I created ideas and scenarios for some of the most famous viral videos and advertising campaigns in Russian segment of the internet. The total number of views of the videos I worked on has exceeded 50,000,000.Advertising festival awards won:Silver Mercury, ADC*E, ADC*R, Euro Viral, Idea, KIAF