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Svetlana Baeva is listed as Result-oriented executive driving sustainable growth at Nestlé, a with 176275 employees, based in Sofia, Sofia City, Bulgaria. AeroLeads shows a matched LinkedIn profile for Svetlana Baeva.
Svetlana Baeva previously worked as Commercial Manager CPW for Bulgaria and South Adria at Nestlé and Commercial Manager CPW at Nestlé. Svetlana Baeva holds Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services from University Of National And World Economy.
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Result-oriented executive driving sustainable growth with a sound experience in consumer and account strategy and management of targeted market initiatives to drive sales, revenue and market share increase. Talented negotiator building long-term relations of trust and cooperation.
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Sofia
CPW continuous category growth in Bulgaria and South Adria by leveraging markets’ similarities and potential synergies, as well as exploring/implementing new winning strategies and execution tactics in sales and route-to-market.
Sofia, Sofia City, Bulgaria
Managing the category commercial strategy, targets and activities. Driving growth through market positioning, sales channels and POS management, and building of long-term customer relations.
Directing net sales, volume, net profit and market share achievements for Bulgaria. Playing an integral role for building interdepartmental cooperation between Retail Marketing, Finance and Logistics, as well as for distributors' business growth. Leading sales data analyst for 9 countries.- 7% on average net sales and net profit annual growth for 7 years in a row.- 15% market share growth in a highly competitive environment.- Double and triple sales growth in new and existing key accounts with 100% retention.- New product launch reaching 1st market position only within 6 months.- Driving stable sales results by counteracting COVID-due sales decline with successful new product launches.
Directing listings and full range of in-store marketing activities and positioning on a national level. Developing and spearheading “winning at the shelf” initiatives and managing the 5P performance results.- 10.3% sales growth within one year.- Retaining stable market share for certain categories despite heavy competition from global market leaders like GSK, P&G, Henkel and Beiersdorf.- Successfully resolving challenges with key accounts and winning back market shares.
Directing development of impactful strategies for consumer targeting. Generating and implementing product placement guidelines by retail environment for the CP business in 9 countries.- Doubling of market share by managing account specific consumer promotions, indirect trade projects, consumer and middleman loyalty programs. - Driving field sales force initiatives with 20% wholesale revenues increase.- Achieving 15% product sales increase by managing consumer touch point strategy.
Leading the sales analysis and reporting for the CP business in 9 countries in the Adriatic region - Slovenia, Croatia, BiH, Montenegro, Serbia, Albania, Macedonia and Bulgaria.- Achieving 75% improvement in CP Adria internal performance tracking by managing target distribution, data management and KPI dashboards.- Leading the implementation of custom tracking indirect sales channels software.- 45% increased productivity through enhanced order management as part of SAP implementation management team.
Other employees you can reach at nestle.com. View company contacts for 176275 employees →
Marina Goldfarb
Colleague at NestléSão Paulo, Brazil
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JB
Jean-Claude Bosser
Colleague at NestléGreater Paris Metropolitan Region, France
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CC
Cameron Cronin
Colleague at NestléMillers Point, New South Wales, Australia
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BR
Bel-Rhlid Rachid
Colleague at NestléVaud, Switzerland
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HH
Hasif Hasif
Colleague at NestléAbu Dhabi, Abu Dhabi Emirate, United Arab Emirates
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RN
Renato Nunes
Colleague at NestléRibeirão Pires, São Paulo, Brazil
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SD
Sophie Dissaux
Colleague at NestléChâteaugiron, Brittany, France
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МВ
Максим Валуев
Colleague at NestléRussia, Russian Federation
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LB
Louise Barrelet
Colleague at NestléLausanne, Vaud, Switzerland
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AS
Angel Silinda
Colleague at NestléHazyview, Mpumalanga, South Africa
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Quick answers generated from the profile data available on this page.
Svetlana Baeva works for Nestlé.
Svetlana Baeva is listed as Result-oriented executive driving sustainable growth at Nestlé.
Svetlana Baeva is based in Sofia, Sofia City, Bulgaria while working with Nestlé.
Svetlana Baeva has worked for Nestlé, Colgate-Palmolive, and Deltastock Ad.
Svetlana Baeva's colleagues at Nestlé include Marina Goldfarb, Jean-Claude Bosser, Cameron Cronin, Bel-Rhlid Rachid, and Hasif Hasif.
You can use AeroLeads to view verified contact signals for Svetlana Baeva at Nestlé, including work email, phone, and LinkedIn data when available.
Svetlana Baeva holds Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services from University Of National And World Economy.
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