Svetlana Gracheva Email & Phone Number

London, Gb

London, Gb

Spearheading dynamic marketing and operational strategies, focusing on influencer collaborations, social media excellence, and team leadership to promote gaming brands and top up services in CIS, Turkey and Brazil, notably Genshin Impact, Mobile Legends Bang Bang, State of Survival, Honor of Kings among others. - Pioneering Influencer Marketing efforts by engaging with Influencers and agencies, ensuring impactful collaborations and optimizing performance metrics for enhanced brand visibility and engagement with an average ROI > 10x- Mastering Social Media Management by analyzing channel performance, publishing targeted content across various platforms, and executing promotional campaigns to solidify our presence in the market.- Executing precise budget management and financial operations, including payment facilitation for collaborations and budget forecasting, to align with strategic marketing objectives.- Enhancing team collaboration and efficiency through the coordination of team calls, synchronization meetings, and the facilitation of cross-regional communication, ensuring alignment on project goals and timelines.- Contributing to talent acquisition and team expansion by advertising job positions and recruiting vital roles, strengthening our team's capability to meet and exceed project deliverables.- Driving content localization and translation efforts to cater to the local audiences, ensuring cultural relevance and accessibility of gaming content.- Engaging in strategic partnerships and cooperation with industry peers to explore new opportunities for mutual growth and market penetration.

San Francisco, Ca, Us

Managed and executed multifaceted growth campaigns across CIS, Germany, Poland, Austria, Switzerland, and Israel, demonstrating adaptability and cultural understanding.- Led Influencer Marketing initiatives by identifying, negotiating, approving, and monitoring the performance of campaigns to ensure optimal results and ROI.- Oversaw social media management and content creation on Instagram and TikTok, driving engagement and brand awareness.- Directed Email Marketing efforts, including copywriting, execution, and analytics using Iterable, to enhance audience reach and customer retention.- Conducted in-depth campaign results analysis utilizing analytics tools and Business Intelligence (BI) platforms such as Metabase for data-driven decision making.Collaborated effectively with cross-functional teams:- Partnered with the Customer Support team to deliver exceptional customer experiences and address user concerns.- Coordinated digital ad campaigns on Facebook, Instagram, and Google, encompassing creation, localization, supervision, and management, including app install campaigns for increased downloads and user acquisition.

London, England, Gb

- Creating, localizing & updating news posts, social content, announcements on new and existing social communication channels for game titles;- Establishing, growing and developing a visible presence on forums (BNET, ESO, community fansites) as well as on social media group’s discussion boards;- Contacting and establishing a relationship with the biggest ESO streamers and influencers and integrate them into local community activations & events;- Creating a local content plan for existing ESO social channels and integrating it with global plans;- Creating, planning, running and performing regular reports for recurring events (contests, quizzes, challenges & live events);- Overseeing localization & updating video assets for RU audience;- Gathering social channels & community web sources analytics and providing weekly reports on community state: drivers of positive/negative content, Key Performance Indices, Goal progress, community engagement, and audience reach metrics;- Gathering and summarizing territory community reports for released assets and product launches;- Organizing, planning and executing staged contests & in-game events;- Planning, setting up and executing cross-promotions with friendly groups and communities in order to increase audience reach & promote our own channels;- Creating & executing partner programs with games hardware/software vendors;- Providing extensive feedback reports for major events (E3, Igromir, key title releases & announcements) with SOCOM metrics & analytical data;- Create territory community plans and synchronizing them with PR and marketing teams; - Performing sanity checks & localization checks on CRMs and localized glossaries for upcoming titles;- Running various sanity checks, billing & online mechanic tests for beta programs, web structures, new payment methods, etc.;

Moscow, Ru

- Managed and maintained an active brand presence across various social media platforms and company-owned channels (Forum, Facebook pages, Discord, Twitter, Reddit), ensuring consistent moderation, content creation, and engagement.- Directed and supervised the creation of compelling content for all media channels, reflecting brand identity and values.- Coordinated comprehensive marketing communications, including email, SMS, SMM, Google ads, and banners, to maximize reach and impact.- Devised community strategies aimed at acquiring, engaging, and exciting players, fostering loyalty and satisfaction.- Supported regular marketing campaigns and PR promotions with creative assets, contextual insights, and community feedback.- Crafted copy for emails, announcements, and patch notes, ensuring clarity and consistency in messaging.- Actively engaged with players, facilitating open communication between the team and the community for continuous improvement.Key Achievements:- Cultivated a network of dedicated community creators, streamers, YouTubers, and journalists, enhancing brand visibility and reputation.- Launched and verified 4 Discord servers, fostering accessible and interactive spaces for community members.- Expanded the Lineage 2 Classic community from 30 to over 300 active contributors, achieving consistent growth among all L2 official servers.- Earned recognition from players, with "community" cited as one of the top 3 reasons for playing Lineage 2 Classic.- Successfully planned and executed all marketing activities during the launch of 2 new servers, driving user acquisition and engagement.- Effectively coordinated communication during the alpha test of a new project, ensuring transparency and trust.

Satellite Beach, Florida, Us

Areas of Responsibility:- Developed and marketed language learning courses through email campaigns, social media posts, and webinars, driving customer acquisition and engagement.- Hired and managed team members, ensuring exceptional service quality and customer satisfaction.- Coordinated and translated content for foreign speakers during the Infoconference, including notable figures such as John Tschohl.- Translated western marketing materials upon request, facilitating effective communication and understanding.Key Achievements:- Authored and published a best-selling book, showcasing expertise and thought leadership in the field.- Co-organized a Guinness World Record-setting event for the Largest online business seminar, earning a certificate for the accomplishment.- Successfully completed the English Teaching Knowledge Test at the Cambridge Certified Partner Center, demonstrating a commitment to ongoing professional development.- Presented at Polyglot Conferences in Russia and Europe, engaging large audiences of 1000+ attendees and showcasing subject matter expertise.

Bergamo, It

Areas of Responsibility:- Managed the marketing department and sales support for national/regional networks, including Media Markt, Eldorado, Comfi, Technodom, and distributors, driving growth and visibility.- Participated in the development of the Imetec brand portfolio, shaping product offerings and positioning.- Led strategic planning, development, coordination, and analysis of marketing campaigns for maximum impact and return on investment.- Conducted regular market and competitor analysis to identify trends, opportunities, and threats.- Collaborated with contractors for BTL activities across multiple cities, including Moscow, Kiev, Almaty, Kazan, Omsk, Lipetsk, Novosibirsk, and Samara.- Trained sales personnel to enhance product knowledge and selling skills.Key Achievements:- Doubled sales within 2 months, followed by a further twofold increase compared to the previous year without expanding the budget, demonstrating effective marketing and sales strategies.- Enhanced investment efficiency in BTL, reducing the cost per sale by two and a half times.- Expanded sales reach to new regions, including Kazan, Moscow, Omsk, Lipetsk, Samara, and Novosibirsk.- Launched new products within the existing line, diversifying offerings and driving revenue.- Introduced new product lines, catering to evolving customer needs and preferences.

London, England, Gb

Areas of Responsibility:- Managed advertising and information support for sales, collaborating with printing agencies to produce high-quality materials.- Ensured adherence to visual standards at points of sale, maintaining an inventory of required materials for consistent branding.- Monitored the department budget, tracking expenses and ensuring cost-effective allocation of resources.- Oversaw the department's document flow process, maintaining organization and efficiency.- Collaborated with other departments, coordinating promotional efforts for maximum impact.- Implemented a motivation program for Point of Sale (PoS) staff, fostering a high-performance work environment.- Coordinated sales promotions, driving customer engagement and revenue growth.- Served as the Marketing Director's assistant, managing schedules, calendars, email translations (English <-> Russian), order tracking, information gathering, and report/document preparation.Key Achievements:- Brought 112 shops up to brand standards, ensuring a cohesive and recognizable presence across locations.- Developed a system to track arrears, including overdue payments, improving financial oversight and risk management.

Master'S Degree, Neuroscience

Specialist (5-Year Degree), Informational Systems In Economics