Santiago Vicaría Email & Phone Number

Remote, Flexible, Us

- Chief Revenue Officer (CRO): Developed and led the sales team, expanding into over 50 countries, driving $7.5M in Annual Recurring Revenue (ARR).- VP of Marketing: Tackled rising Customer Acquisition Costs (CAC), reducing CAC by 50% while generating over 40% of company revenue.- Head of Customer Engagement: Reduced churn by over 2% through effective lifecycle management strategies, stabilizing retention above industry benchmarks.- Head of Product: Launched the company’s initial product offerings, building the foundation of what Ontop provides today.

New York, Ny, Us

Mentor for Startups about B2B Sales and growth.

Boston, Ma, Us

Sharing insights on Startup growth, Venture Capital and Innovation with Forbes Communications Council, an invitation-only organization for successful senior-level PR and communications executives.

Bogotá D.C., Co

Entrepreneurship teacher

Bogotá D.C., Co

Entrepreneurship Eli+e program teacher

Bogotá D.C., Co

Support and guide achieving product-market fit for entrepreneurs assigned by the university in the program

Colombia, Bogotá, Co

Real Estate Markets teacher in Real Estate Management program

Toronto, Ontario, Ca

In charge of the Innovation & Market Intelligence area, leading the digital transformation, using data science, Rpa and Bpm technologies to drive the new company mindset.

Toronto, Ontario, Ca

Building real-time Commercial Real Estate analytics and market trends. Responsible for the digital transformation. Today it is a Data Science Area.

Toronto, Ontario, Ca

In charge of the Marketing and Research Area Director.

New York, Ny, Us

Innovation consultant for Colfondos, building a new digital business model. In charge of facilitating the ideation, structuring and validation of a new business model for growing the voluntary pension scheme. Advising C-level managers in building the valuation and business model of the startup.

CEO, in charge of users growth. More than 25.000 users registered with a CAC below the 50 COP (0,3 USD). More than 10.000 USD in investment and revenue of 5.000 USD.

Board member of the organization of alumni at CESA School of Business as well as responsible of the Venture Investment Fund of the University.

Bogotá, Co

Responsible for the presentation and structure of Start-Up business models. Methodology based on The Lean Startup Theory. Start-Up. MVP´s (Minimum Valuable Product) and business model constructions. Scouting and investment tracking in Colombian and Latin American markets. Markets tests and digital Marketing campaigns. development and tracking. First contact between entrepreneurs and funding committee. 9 business models were presented and tested, 2 investments were analyzed.

In charge of the marketing and digital strategy, we reached 100M / year in revenue during 2016.

Glendale, California, Us

In charge of the Disney, Marvel and Star Wars licenses in the Back to School, Party and Arts & Craft categories.Responsible of Retail and traditional markets. Licensee and channels negotiation, strategic alliances with licensees, retailers and wholesalers.

Redmond, Washington, Us

Sell In, Sell Out and Sell Through tracking of traditional and retail markets for Xbox, Office, Windows and Microsoft Hardware brands.Budget and forecast establishment Rhythm of the Business development and tracking.Relationship with Distributors and retailers, Rebates control.

São Paulo, São Paulo, Br

In charge of the MMORPG line. Acquisition, retention and monetization of the users in-game.Overachievement in metric and time results in market penetration vs. Business Plan.Marketing BTL events execution and product testing in Peru, Argentina and Colombia territories. Responsible of the first game in the company.

Redmond, Washington, Us

Marketing budget and forecast control, business intelligence and subsidiary scorecard support.Support to marketing execution area. All Budget control metrics in Green. ROI tracking model co-founder. Results as the best subsidiary of the year.

Master'S Degree, International Leadership

Babson Build Program, Entrepreneurship And Innovation

Master'S Degree, Innovation & Entrepreneurship

Marketing Specialization, Marketing

Bachelor Of Business Administration (B.B.A.), Business Administration

Bachelor, High School Degree