Santiago Vicaría Email and Phone Number
Santiago Vicaría work email
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Santiago Vicaría personal email
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As a founding team member at Ontop, I played a key role in preparing the company for venture capital funding, shaping product, growth, and retention strategies. As CRO and VP of Marketing, I built a sales team that captured over 50% market share in Latin America, competing against much larger, well-funded competitors. I led the company growth through its Series A, raising more than 35M USD, reducing customer acquisition costs by 50% and cutting logo churn by 40% in just six months.I’m passionate about scaling businesses, creating data-driven growth strategies, and fostering long-term customer success. My experience covers the full customer lifecycle, from acquisition to retention, always driving sustainable growth and revenue.
Ontop
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Founding Team MemberOntop Sep 2020 - PresentRemote, Flexible, Us- Chief Revenue Officer (CRO): Developed and led the sales team, expanding into over 50 countries, driving $7.5M in Annual Recurring Revenue (ARR).- VP of Marketing: Tackled rising Customer Acquisition Costs (CAC), reducing CAC by 50% while generating over 40% of company revenue.- Head of Customer Engagement: Reduced churn by over 2% through effective lifecycle management strategies, stabilizing retention above industry benchmarks.- Head of Product: Launched the company’s initial product offerings, building the foundation of what Ontop provides today.
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MentorEndeavor Jun 2023 - PresentNew York, Ny, UsMentor for Startups about B2B Sales and growth. -
Official MemberForbes Communications Council Jan 2023 - May 2024Boston, Ma, UsSharing insights on Startup growth, Venture Capital and Innovation with Forbes Communications Council, an invitation-only organization for successful senior-level PR and communications executives. -
Entrepreneurship TeacherColegio De Estudios Superiores De Administración Jan 2021 - Jan 2022Bogotá D.C., CoEntrepreneurship teacher -
Entrepreneurship University TeacherColegio De Estudios Superiores De Administración Jan 2018 - Jan 2021Bogotá D.C., CoEntrepreneurship Eli+e program teacher
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Entrepreneurship MentorColegio De Estudios Superiores De Administración Jan 2015 - Jan 2018Bogotá D.C., CoSupport and guide achieving product-market fit for entrepreneurs assigned by the university in the program
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TeacherPontificia Universidad Javeriana Jun 2019 - Mar 2021Colombia, Bogotá, CoReal Estate Markets teacher in Real Estate Management program -
Innovation & Market Intelligence DirectorColliers International Feb 2020 - Oct 2020Toronto, Ontario, CaIn charge of the Innovation & Market Intelligence area, leading the digital transformation, using data science, Rpa and Bpm technologies to drive the new company mindset. -
Market Intelligence DirectorColliers International Mar 2019 - Feb 2020Toronto, Ontario, CaBuilding real-time Commercial Real Estate analytics and market trends. Responsible for the digital transformation. Today it is a Data Science Area.
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Director Marketing & ResearchColliers International Oct 2018 - Mar 2019Toronto, Ontario, CaIn charge of the Marketing and Research Area Director.
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Innovation Consultant For ColfondosTbwa\Worldwide Oct 2019 - Mar 2020New York, Ny, UsInnovation consultant for Colfondos, building a new digital business model. In charge of facilitating the ideation, structuring and validation of a new business model for growing the voluntary pension scheme. Advising C-level managers in building the valuation and business model of the startup. -
Co-FounderXpertz.Co Aug 2017 - Mar 2019CEO, in charge of users growth. More than 25.000 users registered with a CAC below the 50 COP (0,3 USD). More than 10.000 USD in investment and revenue of 5.000 USD.
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Member Board Of DirectorsAecesa Asociación De Egresados Cesa Mar 2017 - Jun 2018Board member of the organization of alumni at CESA School of Business as well as responsible of the Venture Investment Fund of the University. -
Entrepreneur In ResidenceInqlab Jan 2016 - Aug 2017Bogotá, CoResponsible for the presentation and structure of Start-Up business models. Methodology based on The Lean Startup Theory. Start-Up. MVP´s (Minimum Valuable Product) and business model constructions. Scouting and investment tracking in Colombian and Latin American markets. Markets tests and digital Marketing campaigns. development and tracking. First contact between entrepreneurs and funding committee. 9 business models were presented and tested, 2 investments were analyzed. -
Co - FounderGrupo Kuna Apr 2014 - Jun 2016In charge of the marketing and digital strategy, we reached 100M / year in revenue during 2016.
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Category ManagerDisney Consumer Products Oct 2014 - Jan 2016Glendale, California, UsIn charge of the Disney, Marvel and Star Wars licenses in the Back to School, Party and Arts & Craft categories.Responsible of Retail and traditional markets. Licensee and channels negotiation, strategic alliances with licensees, retailers and wholesalers. -
Retail BiMicrosoft Dec 2013 - Oct 2014Redmond, Washington, UsSell In, Sell Out and Sell Through tracking of traditional and retail markets for Xbox, Office, Windows and Microsoft Hardware brands.Budget and forecast establishment Rhythm of the Business development and tracking.Relationship with Distributors and retailers, Rebates control. -
Latam Junior Product ManagerLevel Up! Games Sep 2012 - Dec 2013São Paulo, São Paulo, BrIn charge of the MMORPG line. Acquisition, retention and monetization of the users in-game.Overachievement in metric and time results in market penetration vs. Business Plan.Marketing BTL events execution and product testing in Peru, Argentina and Colombia territories. Responsible of the first game in the company. -
Marketing & Operation College InternMicrosoft Jun 2011 - Oct 2012Redmond, Washington, UsMarketing budget and forecast control, business intelligence and subsidiary scorecard support.Support to marketing execution area. All Budget control metrics in Green. ROI tracking model co-founder. Results as the best subsidiary of the year.
Santiago Vicaría Skills
Santiago Vicaría Education Details
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Eada Business SchoolInternational Leadership -
Babson CollegeEntrepreneurship And Innovation
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Universidad Del RosarioInnovation & Entrepreneurship
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CesaMarketing
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CesaBusiness Administration
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Gimnasio ModernoHigh School Degree
Frequently Asked Questions about Santiago Vicaría
What company does Santiago Vicaría work for?
Santiago Vicaría works for Ontop
What is Santiago Vicaría's role at the current company?
Santiago Vicaría's current role is International Market Expansion (LATAM, US, Europe) | YC Experience & VC-Ready Expertise | Sales and growth | Marketing | Product Marketing | Go-to-Market Strategy | Customer Acquisition & Retention | | Fintech & SaaS.
What is Santiago Vicaría's email address?
Santiago Vicaría's email address is sv****@****ntop.ai
What schools did Santiago Vicaría attend?
Santiago Vicaría attended Eada Business School, Babson College, Universidad Del Rosario, Cesa, Cesa, Gimnasio Moderno.
What skills is Santiago Vicaría known for?
Santiago Vicaría has skills like Marketing Online, Estrategia Empresarial, Retail, Windows, Lean Startup, Office 365, Game Management, Productos De Consumo, Ventas, Xbox, Team Leadership, Google Adwords.
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