Sergei Makarov Email & Phone Number

New York, United States

Scentbird is the largest perfume subscription service, boasting over 600k users worldwide.

St Petersburg, St Petersburg City, Russia

Yandex Money, now known as YooMoney, is Russia's largest electronic payment service with millions of users. Yandex Kassa serves as a payment aggregator for online stores and businesses.• Implemented a method for assessing marketing campaigns without the use of A/B tests, utilizing synthetic control group and other statistical methodologies.• Developed an intuitive dashboard system based on key performance indicators for the marketing department.• Conducted dozens of analytical studies, followed by presentations for various company teams.• Collaborated with Data Engineers on building a marketing data warehouse to cater to the needs of the CRM department.

St Petersburg, St Petersburg City, Russia

Petrovich Construction Trading House (STD Petrovich LLC) ranks in Russia's top 10 e-commerce sites, offering construction materials and home repair goods.• Worked on website personalization by conducting A/B tests and utilizing customer segmentation methods as well as other statistical techniques.• Established an analytical infrastructure for the marketing and product teams, integrating Google Big Query, GTM, Google Analytics, and Power BI.• Analyzed marketing effectiveness by employing the LTV/CAC model.

St Petersburg, St Petersburg City, Russia

CubeLine: Top 9 digital marketing agency in Russia (Tagline-2017), specializing in advanced solutions for B2B & B2C.• Introduced new UX audit services and Power BI & Google Data Studio dashboards for agency clients, leading to a notable rise in analytical department revenue.• Developed data infrastructure with Power BI & SQL, enhancing marketing efficacy.• Secured Google Tag Manager certification for the company.

Lira Agency is a global team of certified PPC | Analytics | CRO specialists with core Google Ads and Analytics expertise.• Built and managed pay-per-click campaigns on Google, Facebook, Microsoft, and other platforms based on clients' KPIs and business goals.• Oversaw web analytics for multiple agency clients, specializing in the setup and integration of Google Tag Manager and Google Analytics.• Managed the operational and implementation of site-wide A/B testing, conversion rate optimization (CRO), and the overall improvement of the on-page web experience and user pathing.