Sarah Peacock Email & Phone Number

Las Vegas, Nv, Us

- Execute brand strategy across internal and external audiences - Lead a team of subject matter experts in traditional media, digital media, and social channels- Lead media strategy for national advertising campaigns on traditional and new media platforms- Deliver optimized media plans that achieve goals and meet CPM hurdles- Develop fully integrated campaigns that include strategic use of paid social media on platforms including Meta, Twitter, and YouTube- Conduct testing to optimize existing tactics, or to explore new media options- Present roadmaps and strategic direction to senior executives

Las Vegas, Nv, Us

- Develop go-to-market strategies, launching, and maintaining new co-brand credit card partnerships with high profile clients including Best Friends Animal Society, WWE, Six Flags and NASCAR- Liaise with New Business Development, and Product Development teams to launch fully integrated marketing plan- Manage partner relationships, contractual commitments, and program governance- Accountable for new acquisition account goals- Analyze performance and adjust marketing strategy as needed

Las Vegas, Nv, Us

- Revitalized creative testing strategy for new customer acquisition- Scientific champion/challenger testing of new solicitation creative designs and optimizations to increase response rates- Improved creative test success rate from 26% to 55%- Highest performing test yielded 20% increase in performance over the control- Provided leadership and strategic planning for the future of creative design incorporating more branded elements to elevate Credit One in the competitive marketplace- Developed test plans to target growth areas and market segmentation

Las Vegas, Nv, Us

- Develop fully-integrated marketing plan to activate NASCAR and Vegas Golden Knights official sponsorships- Negotiate contracts and partnership strategy across multiple media outlets including TV, radio, print, and at-track activation- Drive creative direction and campaign concepts- Establish key performance indices and reporting metrics to evaluate program success and ROI- Management of outside agencies including sports marketing, advertising, and public relations

Las Vegas, Nv, Us

- Managed internal team of designers, copywriters, outside agencies, and freelances working toward the promotion of credit card lending and ancillary services- Developed measurable integrated marketing campaigns through direct mail, web advertising, and email reaching 8 million prospects and 5 million existing customers per month- Led direct mail creative and communication strategy, responsible for over 90% of all new customer acquisitions- Successful execution of new email marketing test strategy resulting in 25% increase in open rates over the control- Executed bank’s inaugural sweepstakes promotion

Las Vegas, Nv, Us

- Drove direct mail creative to meet new customer acquisition goals- Established brand personality through implementation of a consistent voice in customer communications including all promotional materials, letters, inbound agent and automated phone scripts, and website collateral - Led RFP process for vetting, negotiating and launching new print vendor to meet marketing goals and double the direct mail marketing capabilities in 2013

Las Vegas, Nv, Us

- Identified new market opportunities and developed products to expand offerings in credit card services market - Successfully manage projects over long-term development horizons from proposal, business requirements and prioritization, to development/build phase, through to launch and performance analysis- Successful product launches have included: - Customer-initiated pre-qualification tool - Launched 5% Back Rewards program - Vendor conversion, relaunch, and enhancement of Credit Protection program

Las Vegas, Nv, Us

- Managed traffic for creative projects in direct mail credit card campaigns- Managed quality assurance of brand standards and legal compliance - Administered $1.5 Million (annual) statement insert advertising channel including

Long Beach, California, Us

- Led business and creative management for high-profile clients including Canon USA, Telelogic, and Sonance- Managed client campaigns including brand identity, collateral development, package design, in-store POP, and website design- Led projects from concept to completion including creative briefings, scheduling, communicating edits to artists, proofreading, and conscientious interaction with client for feedback and approval- Hands-on involvement including reviewing art direction, assisted with choosing stock photography, photo shoot planning, and conducted press check duties

- Project manager for all marketing activities for consumer after-market car electronics products- Allocated and accounted for $1.1M marketing budget- Executed cohesive branding campaigns and product launches with international business subsidiaries- Managed team of ten employees, including training for new hires- Developed strategic relationships for product sponsorships and grassroots promotions- Liaised with design firm, advertising agency, printer, promotions firm, and exhibit house to execute projects and manage time schedules

Us

- Project manager for all home and car audio product marketing campaigns- Highly skilled at managing multiple projects and meeting tight deadlines- Liaised with design firm, advertising agency, printer, promotions firm, and exhibit house to execute projects and manage time schedules- Managed internal team of three designers and copywriters - Project management included packaging design, advertising campaigns, web design, brochure and collateral production, in-store POP production, promotions, and event coordination

Master Of Science (M.S.), Integrated Marketing Communications (Imc)

Ba, Communication