Stefanie Ratledge Email & Phone Number

Mountain View, California, US

San Jose, CA, US

• Lead a team of marketing professionals to build and launch campaigns aligned to Cisco’s strategic priorities, with deep acumen in both Security and Networking portfolios. Notable accomplishments:
• Developed and launched full funnel campaign for newly formed campaign team within first six months in role, working across multiple workstreams to build integrated go-to-marketing plan.
• Led strategic brand campaign creation and activation including Out of Home in Times Square and in multiple other paid channels, including commercials and on-demand platforms.
• Industry award winner: ANA B2 Silver winner for International B2B Marketing Campaign and Gold Stevie Award for Marketing Campaign of the Year and the internal Cisco Marketing Legends Award, given to the top program.
• Reinventing networking focused campaign to new buyer led, customer first approach.
• Coaching and mentoring distributed team of high-impact marketing professionals as we navigate a campaign evolution and a team reorg.

San Jose, CA, US

• Led integrated launch and content team. Developed new product launch strategy for SAAS business, working across Webex team to lead monthly launch cadence, coordinating all product and marketing workstreams to pull.
• Developed first full funnel, cross-portfolio campaign for Cisco Webex, working across 14 workstreams to develop five campaign journeys. Brandweek Constellation award winner.
• Managed global Out of Home campaign, featuring four creative refreshes across seven markets with a $8M budget, partnering with agencies, executives and global teams to plan and launch strategic objective of increasing.
• Led Audience Acquisition plan for WebexOne, Webex’s global user conference. Achieved 76,000 global external registrations – 152% of target and 85% YOY for WebexOne 2020.

Armonk, New York, NY, US

• Served as Team Lead for IBM Storage Solutions Campaign Managers and as the IBM Storage Campaign Manager. Notable accomplishments:
• Partnered with Geographies to drive 50K+ responses annually, with an influence pipeline >$5.6B and a create pipeline of >$190M, resulting in >$1B in influence revenue and $9M in create revenue.
• Implemented account-based marketing and account progression tactics. Key wins included an outbound program that generated $32M in pipeline in two days and the program was then scaled across other parts of the business.
• Created Channel versions of campaigns in partnership with key partners and their account managers.

Cologne, North Rhine-Westphalia, DE

• In direct partnership with our Sales and Senior Leadership teams, the Global Marketing team was responsible for the end-to-end Marketing plan from brand awareness to generating demand to delivering quality leads. Key.
• Created an always on content strategy for marketing activities and sales team.
• Developed an ongoing Social Media strategy, with a paid and organic mix to foster brand awareness and drive leads.
• Implemented a lead nurturing program to harvest leads through engagement and behavior.
• Created a customer advocacy program unpinned by references and referrals.
• Planned for and provided sales team with high quality inbound leads through website strategy and execution.

San Jose, CA, US

• Led the Planning, Strategy and Operations team for the Collaboration portfolio, responsible for fiscal year planning, budgets, HR resourcing, and reporting.
• Worked cross-functionally across multiple marketing organizations to orchestrate and facilitate a comprehensive fiscal year Collaboration Marketing Plan.
• Developed cross-portfolio messaging framework for Collaboration programs.

San Jose, CA, US

• Marketing Programs Manager II – WW Channel Marketing, Collaboration Group
• Designed and helped transform Webex marketing model from supporting direct sales to marketing through partner.
• Integrated baseline marketing offerings into channel marketing tools to provide partners go to market materials and marketing programs.
• Teamed to create and manage roughly 60 channel marketing programs for Cisco WebEx Channel Partner Program over 2.5 years.

San Jose, CA, US

• Developed scalable approach to arm SMB Partners with marketing activities and programs, centralized through Cisco’s Marketing Services Organization.
• Managed Channel Partner payment portal system, which included issue resolution and reconciling more than $750,000 in stakeholder and partner funds on a quarterly basis, to allow partners to co-fund marketing programs.

Richmond, VA, US

Raleigh, North Carolina, US

Masters Of Business Administration, Marketing Management

Bachelor'S Degree, Business Management/Marketing