The best professional attribute that would describe me accurately would be Entrepreneur. I've been an entrepreneur for the last 10 years, and in many ways it has become my method, style, attitude and identity.For a large part, I've co-lead Deep Red Ink, a digital marketing and transformation agency. I've worked with Branding, Re-Branding, Positioning, Brand Strategy, Digital Marketing, Social Media Marketing, Digital Advertising, Organization Building, Business Model Design and many areas as a consultant for my clients. In this role, worked shoulder to shoulder with a variety of entrepreneurs, marketing managers in their growth journeys. I've got most noticed for my contributions in Marketing: The science and art of manipulating perception and behaviour through communication. Born and groomed through digital marketing, my approach to marketing is strategic yet highly measurable, lean yet impactful. My approach is based on learning in design thinking, human behavioural analysis, lean methodology and data analytics. I've been lucky to work with International, National and niche brands at various levels in variety of industries.I've had the privilege to mentor a few people and organizations through interesting transformations. This work is based on my own inner work. I hope to offer an honest reflection, a guide to a few tools that helped me and real company their own transformational journeys.I've also volunteered for many non-profits, but my work with Isha Foundation has been the most transformational. The space offered at Isha provides an enriching personal transformation opportunity, one that I cherish. The attitude of volunteering, is something I seek to bring to every engagement personal and professional. It helps me be deeply involved.
Listed skills include Strategic Thinking, Strategic Consulting, Idea Generation, Individualization, and 22 others.