Conceptualizes and implements energetic and innovative marketing and communications strategies to effectively attract and retain a diverse audience, reaching across digital and traditional platforms. A thought leader who collaborates with PC’s curatorial team to develop and implement marketing strategies for all of PC’s programs. Responsible for people and agency management.• Crafted and implemented dynamic marketing and communications strategies that effectively attracted and retained a diverse audience, spanning digital and in-person.• Collaborated with the curatorial team to design and implement marketing strategies for all of PC’s programs. Oversaw people and external agency management.• Led the organic digital media strategy for PC’s social media channels, increasing the audience by 19.5% from 2021 to 2022, Instagram reach by 58.4%, and Facebook reach by 29%, while maintaining an average newsletter open rate of 35%.• Partnered with PR firm Cultural Counsel to develop press releases, talking points, messaging, and media placements for PC’s exhibitions and programming.• Led print and digital marketing campaigns for exhibitions and special programs.

• Developed, designed, and implemented social media strategies and content across Instagram, Twitter, and Facebook to promote the Barnes brand, exhibitions, and programming, driving engagement, class registrations, donations, ticket sales, and online shop sales.• Formulated e-commerce strategies for online retail via Instagram and Facebook Shops.Analyzed social media data and used insights to refine strategies, optimize content, and make actionable recommendations.• Led an internal Brand Content Team in strategic content planning.• Built influencer lists across diverse demographic segments to attract a wide range of audiences to Barnes’ exhibitions and programming.• Created content for various Instagram features, including the Main Feed, IGTV, Stories, Shop, Reels, and Live.

Teaching a special course in the Continuing Education department’s Social Media Certification program, that enables adult students to understand the purpose of different social media channels, and how to effectively write content for each, as well as how to research social media trends and execute best practices to drive brand awareness, sales and audience growth on Facebook, Twitter and Instagram.

• Manage social media marketing and communications functions.• Writing and curating social media posts for daily updates across Facebook, Instagram and Twitter.• Grew audience to a combined 38K followers across Facebook, Twitter and Instagram.• Implement organic promotional strategies across social media to garner festival passes and ticket sales that grew year over year. • Newsletter writing, mailing list building and website maintenance.• Writing proposals and pitch decks for grants.• Assisting the Producing Artistic Director.

• Created strategic guide for the publication’s overall brand, editorial direction and social media presence. • Managed and assigned tasks to the social media coordinator.• Recruited, hired and managed 10 freelance writers.• Researched and assigned pitches to writers.• Vetted and edited website content submitted by freelance writers.• Created editorial calendar workflow for website and social media channels.• Updated and maintained website.• Designed graphics and created photos to promote brand.• Wrote three newsletters a month to promote website content and events in order to drive website traffic and grow readership.

• Creating social media and go-to market strategies for food, retail, fitness, travel, and news media companies • Project management • Team development, training and leadership • Influencer recruitment and management • Event planning • Production of written, photographic and video content. • Promoting business and events via social media marketing• Using analytics to measure and monitor content success rates• Using SEO techniques to enhance website traffic growth• Conceptualizing, shooting and editing short promotional videos

MyNewPhilly.com is a video news, entertainment, music, fashion and food source with a Philadelphia twist. Visit the site daily for updated content “where something’s always new and everything is always Philly”. My show is called Pour it Up, a bi-weekly video segment focusing on Philadelphia's cocktail, craft beer and coffee culture.http://mynewphilly.com/category/pour-it-up/• Show prep including: securing locations, coordinating with PR reps and film crew• Pitching to local businesses and coordinating scheduling with staff• Hosting and interviewing bartenders, baristas and brewers on camera• Creating photos and videos for social media promotion pre and post episode air date• Promoting episodes across social media• Building and maintaining relationships with local businesses • Staying abreast of openings, trending cocktails, brew methods and craft beer styles

Bridging the gap between marketing and business development. Exploring new models of revenue generation and product development.• Wrote proposals• Prepared budgets • Created presentations and pitched to clients• Analyzed news media marketing trends and recommended changes• Expanded product offerings beyond traditional print advertising • Built print and digital ad packages• Provided social media strategy and social networks training as it applies to newsrooms and journalists

Consultant for the Philadelphia area launch of the Tastemade City app. Tastemade is a video network built for the mobile generation that enables Tastemakers to come together to discover and share their passion for great food and travel. From smart phones to tv screens, the Tastemade global community reaches over 25 million people monthly.As Project Manager my duties included:• Recruiting new users and influencers• Creating 20 videos showcasing Philadelphia’s best restaurants, bars and coffee shops• Leading and educating the new users on the app's functionality and features• Overseeing and tracking the creation of 300 user-generated videos in 2 months, showcasing top Philadelphia bars, coffee shops and restaurants within the app • Building community engagement and managing 30 influencers• Managing and allocating tasks to community members relating to user-generated video content creation• Curating editorial lists showcasing the user-generated videos and designating them into categories highlighting: Best Pizza, Date Spots, Burger Joints, Coffee Shops, Craft Beer Bars, Noodle Shops, etc.• Promoting user-generated videos across social media channels and interacting with featured businessesSee the videos I created here: https://www.tastemade.com/@ssscorvusSee the influencer generated videos here: https://www.tastemade.com/locations/philadelphia

• Wrote weekly features pertaining to Philadelphia's dining and drinking culture• Interviewed brewers, chefs and bartenders• Surveyed the Philadelphia drinking scene to identify trends, influential people, brands and establishments

• Developed and executed daily social media content creation, management and strategy development for Twitter, Instagram, Facebook and Pinterest accounts.• Developed and implemented paid, owned, and earned media content and strategies• Identified trends, influencers, consumer insights and content opportunities within the wine and spirits community via social media listening• Social media reporting, analysis and optimization• Planned and directed seasonal campaigns to further brand growth• Provided creative direction and photography for daily content and seasonal campaigns• Wine and Spirits industry research, competitive landscape analysis, and strategy development for new product and market launches• Go-to-market and Social Media strategy development for product expansions and launches• Seasonal cocktail programming and recipe development• Event planning, coordination and execution• Grassroots activations

• Daily social media and web properties management, media monitoring and generating engagement• Grew The Food Trust Facebook Likes organically from 3K to 5K over a six month period• Grew The Food Trust Twitter follower count organically from 11K to 12K over a six month period• Assisted internal teams with social media strategies to promote their national projects and local events• Assisted the development and redesign of TheFoodTrust.org website, providing feedback and testing site functionality• Wrote and edited social media content that raised awareness about food and nutrition• Executed projects that showcased The Food Trust’s mission, goals and brand

• Delivered weekly blog content • Conducted interviews with chefs, business owners and managers• Photographed events and locations• Cross promoted content via various social media platforms• Forecasted and covered trends in design and food in the city of Philadelphia• Scouted and booked locations that featured exceptional interior design and style

• Led visual development on a variety of user-interface projects• Coordinated team assignments to enable optimal project deadline• Developed captivating typographic schemes to enhance user learning• Produced flash animated graphics and developed user-interface designs for instructional multimedia content targeting secondary education students with a variety of learning styles. • Met deadlines for multiple and concurrent projects