I manage all social media channels and lead strategies to amplify key initiatives at the AsiaBerlin Summit. My work combines data-driven insights, content creation, and campaign execution to engage diverse audiences effectively. Highlights include:- Campaign Management: Led social media campaigns for the AsiaBerlin Summit 2024 at Rotes Rathaus, attracting over 1,000 attendees. Promoted the main conference and satellite events through impactful content, including copywriting, artwork, banners, and rollups.- Content Strategy & Creation: Developed platform-specific strategies and content to drive engagement and community growth.- Newsletter Communication: Designed and distributed newsletters via MailChimp and EventBrite, ensuring clear, consistent messaging.- Process Automation: Optimized workflows using tools like Zapier, Trello, and Buffer to enhance efficiency.- Analytics & Reporting: Monitored performance metrics to refine strategies and improve future outreach.- Event Promotion: Ensured cohesive branding and communication for the Summit and satellite events, contributing to their overall success.

In my role at Ennea Capital Partners, I was deeply involved in:- Managing customer relationships and lead generation in the travel and hospitality sector using HubSpot CRM, focusing on automated communication workflows to enhance customer experience.- Contributing to website development and SEO optimization, ensuring content alignment with brand objectives.- Employing advanced AI tools such as ChatGPT-4 to augment content creation and user interactions.- Executing and refining strategic social media campaigns, leveraging Meta Business Manager and Google Analytics, tailored for individual platforms.- Utilizing Google Analytics and Excel for data-driven optimization of marketing campaigns, with an emphasis on engagement and conversion metrics.

Established a bootstrap business to create a unique blend of fashion and skincare brand.-Developed and managed the entire production and supply chain logistics.-Collaborated with third-party companies to create custom-branded products and packaging materials.-Increased reach and awareness, and absorbed customers through various social media platforms.-Touched the lives of 500+ customers within years!